Press release
WanliFlooring Develops Integrated Flooring Solutions for Residential and Commercial Projects
Company Overview
Core Business and Industry Positioning
Shandong Wanli Decorative Materials Co., Ltd. focuses on the production and distribution of environmentally conscious flooring materials. Its primary product portfolio includes SPC (stone plastic composite) flooring, LVT (luxury vinyl tile) flooring, and laminate flooring, complemented by a full range of flooring accessories.
As a comprehensive decorative materials manufacturer, the company operates integrated production facilities designed to support large-scale manufacturing and stable supply. It currently maintains 10 production lines and is planning to expand to 20 lines following the completion of a new manufacturing facility. Its products are distributed across multiple international markets, supporting a range of residential, commercial, and project-based applications.
Company History
The company has been active in the flooring industry for approximately two decades. It began operations in 2006 as a laminate flooring workshop and has since expanded into a broader manufacturing platform.
In 2011, Chiping Xinfeng Wood Co., Ltd. was established to expand engineered flooring capacity.
In 2018, Shandong Wanli Decorative Materials Co., Ltd. was formally established to focus on SPC flooring production, alongside Liaocheng Desco Decorative Materials Co., Ltd., which manages international trade operations.
In 2022, Shandong Wanli New Materials Co., Ltd. was established in Jinan, Shandong Province, China, to further support global market expansion.
In 2023, the company introduced LVT flooring products, completing a more comprehensive product portfolio.
In 2024, extrusion equipment for SPC flooring was upgraded to improve production efficiency.
In 2025, large-format engineered flooring press equipment was added to expand product specifications.
In 2026, the addition of 10 new production lines is expected to significantly increase manufacturing capacity.
Through ongoing upgrades in production technology and capacity, the company continues to expand its ability to supply flooring materials across multiple categories.
Core Products
SPC Flooring
SPC (stone plastic composite) flooring is manufactured using natural calcium carbonate and PVC through high-pressure extrusion processes. The material is characterized by water resistance, dimensional stability, and resistance to wear and impact. It is commonly used in residential, commercial, and project-based environments.
Dry Back LVT Flooring
LVT flooring, also referred to as luxury vinyl plank (LVP) or luxury vinyl flooring (LVF), is a resilient flooring material constructed with a PVC base layer, a printed design layer, and a wear-resistant surface. It offers a range of visual finishes, including wood and stone textures, and supports installation methods such as glue-down (dry back) and click systems. It is widely used in residential and commercial interiors.
Laminate Flooring
Laminate flooring is composed of multiple layers, including a wear layer, decorative layer, high-density fiberboard (HDF) core, and a balancing layer. It is designed to provide durability, surface resistance, and a wide range of visual patterns, making it suitable for both residential and commercial applications.
Floor Accessories and Installation Systems
The company also supplies installation-related products, including sealants, moisture barriers, trims, baseboards, underlayments, and maintenance products. These components are intended to support installation efficiency and long-term product performance.
Industry Position
Integrated Manufacturing Structure
The company operates as a direct manufacturer integrating production and sales functions. This structure enables greater control over production timelines, customization processes, and supply chain coordination.
Customization Capabilities
OEM and ODM services are available across product design, manufacturing, packaging, and delivery. These services are designed to accommodate varying technical and market requirements.
Manufacturing Capabilities
Production System
The company currently operates 10 production lines, including:
3 laminate flooring production lines
6 SPC flooring production lines
1 LVT flooring production line
Following planned expansion, total capacity is expected to reach 20 production lines, supporting increased output and broader product availability.
Quality Management
Operations are aligned with ISO9001 quality management standards, ISO14001 environmental management standards, and CE certification requirements. A standardized quality control system is applied across raw material sourcing, production processes, and final product inspection to support product consistency and compliance.
Application Value
Durability and Stability
Material selection and manufacturing processes are designed to maintain structural stability under varying environmental conditions. Production tolerances are controlled within defined limits, and quality inspection procedures are applied throughout the manufacturing process.
Installation and Maintenance
SPC and laminate flooring products utilize click-lock installation systems, supporting simplified assembly. Damaged sections can be replaced individually without removing the entire floor. Dry back LVT flooring requires adhesive installation and is typically handled by experienced installers.
Application Versatility
The product range is suitable for residential spaces such as bedrooms and living rooms, as well as high-traffic commercial environments including retail, education, and public facilities. Product specifications can be adapted based on usage requirements.
Design and Surface Finishes
The flooring products are available in a range of surface designs, including wood, stone, and textile-inspired finishes. Surface treatments such as embossed-in-register (EIR), matte finishes, and textured effects are used to enhance visual depth and material appearance.
Summary
Shandong Wanli Decorative Materials Co., Ltd. is a flooring manufacturer integrating research and development, production, and sales. Its product portfolio includes SPC flooring, LVT flooring, laminate flooring, and related accessories.
With an established production system, standardized quality management, and flexible customization capabilities, the company supplies flooring materials to international markets across multiple application scenarios. Future development plans include continued expansion of production capacity and further participation in global markets.
Contact Information
Contact: Joy Tian
Website: www.wanliflooring.com
Contact Details
Organization: Shandong Wanli Decoration Materials Co., Ltd
Contact Person: Joy Tian
Website: https://wanliflooring.com/
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/43972]
Country: China
Release Id: 15042643972
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