General Medicine Education Publishing Market : Technological Improvements & Key Players By Kaplan, And John Wiley & Sons Inc

Global General Medicine Education Publishing Market: Overview

General medicine, also called internal medicine, is the branch of medicine that deals with the diagnosis, prevention, and non-surgical treatment of diseases of the internal organs. The growing popularity of online education for the study of general medicine across various emerging nations has offered impetus to the demand for general medicine education publishing content. The increasing number of students opting for general medicine as a specialty in medical universities is a trend stimulating the demand for various related publishing content—both across online and print media.

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The report on the general medicine education publishing market offers in-depth and holistic insight into the offerings of key market players, emerging trends, and drivers and restraints affecting the competitive dynamics in major regions. The study is prepared with the aid of extensive primary and secondary research and includes insights from a range of stakeholders in the education and publishing business. The research provides an incisive analysis of the strategies adopted by key market players to expand their market presence and strengthen their shares. These insights offer market participants a detailed account of the lucrative avenues they can capitalize on.

Global General Medicine Education Publishing Market: Key Trends and Opportunities

The growing popularity of online education, along with the rising demand for e-books and the prominence of custom content publishing, is the key driver fuelling the growth of the global general medicine education publishing market. Increasing incidence of various ailments caused due to sedentary lifestyle choices has led to the demand for general medicine education publishing contents across regions. In addition, increased awareness regarding the significance of primary healthcare has propelled the growth of the market. Furthermore, several organizations, including schools and public corporations, use the Internet as an interactive and intuitive medium to train their students and employees. This is a key factor creating unprecedented opportunities for market players.

Online tools including digital and electronic textbooks, interactive mobile apps, multimedia content, hospital training materials, and distance learning are the major components of the electronic and online publishing segment. On the other hand, the print publishing segment mainly includes custom content publishing, self-assessment modules, and textbooks and reference books in print. Owing to the large number of people subscribing for online reference tools such as WebMD, Micromedex, and MDconsult, the electronic and online publishing segment of the general medicine education publishing market is expected to witness exciting growth prospects.

Global General Medicine Education Publishing Market: Key Segmentation

The major segments of the global general medicine education publishing market are print publishing, and electronic and online publishing. The key segments of the electronic and online publishing are hospital training, distance learning, multimedia content, testing and self-assessment, electronic and digital textbooks and reference books, online reference tools, and mobile applications. Amongst print publishing, custom content publishing, hospital training, distance learning, print textbooks, testing and self-assessment, and reference books are the key segments. According to TMR’s projection, the custom content publishing segment is expected to occupy a 57% share in the global general medicine education publishing market by the end of 2018.

Global General Medicine Education Publishing Market: Regional Outlook and Competitive Landscape

Regionally, the major markets for general medicine education publishing are Europe, Asia, and North America. By 2018, North America is estimated to occupy 51.9% of the global general medicine education publishing market. The region is expected to dominate the global market along the forecast period. Europe is anticipated to offer significant opportunities for companies in worldwide market.

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Companies operating in the global general medicine education publishing market are expected to garner competitive benefits from increased collaborations made by several healthcare providers and hospitals. Key market players vying for a major share in the global general medicine education publishing market include Reed Elsevier, Springer Books, Wolters Kluwer, McGraw-Hill, Kaplan, and John Wiley & Sons Inc.

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