Design Leadership Guru Linda Fisher Compiles Marketing Study

Boston Massachusetts -February 7, 2006 -Linda Fisher, president of Design Management Resources, a consultancy that exclusively collaborates with design firms in setting business goals, positioning, strategic marketing and PR initiatives, announced today that her firm has compiled a three year research study entitled: “Corporate Perspectives on Design Firm Marketing”.

Ms. Fisher: “This exhaustive study is comprised of hundreds of hours of interviews with the shakers and movers of corporate business, across many industry sectors. Specific questions were asked of vice presidents of marketing and brand managers about what they look for, what they specifically respond to, when design firms market their services to them. Our study has uncovered vital, little-known information that has great impact for the creative services industry. In fact, I don’t believe that research of this magnitude has ever been undertaken by any consultancy in the design industry.”

Ms. Fisher uses this information as the foundation for all of her articles, speeches, presentations, seminars and workshops. She speaks around the world, and writes articles for the global design press. When her firm consults with leaders in the design industry, Ms. Fisher shares her most profound insights with her clients, assisting them to better position themselves to win the most desirable corporate business. Sign up for her free newsletter: “Marketing & PR Exclusively for Design Firms” at www.DesignManagementResources.com.

About Linda Fisher:
Linda Fisher is a brand and marketing consultant. She has taught executive programs and seminars around the world. Ms. Fisher is president and founder of Design Management Resources, a consultancy that focuses on design for global competitive advantage. Her ground-breaking, three-year research study: “Corporate Perspectives on Design Consultant Marketing” divulges corporate inefficiencies regarding the outsourcing of design services, as well as design consultants’ strengths and weaknesses regarding marketing methods, creative capabilities, and corporate collaboration for the purpose of attaining corporate goals.

For more information on Design Management Resources, and to sign up for Ms. Fisher’s newsletter, read in over 42 countries, visit: www.designmanagementresources.com.

For information on scheduling Ms. Fisher to speak at your conference or event, please contact Claire Ratushny at 860-377-9696.

About Design Management Resources:
Design Management Resources offers core consulting, strategic marketing and public relations, exclusively to design businesses. We also offer our clients great intangible assets that represent real value to them. Our management team has years of combined experience in business management, accounting, recruiting, purchasing, advertising, sales, marketing, PR, copywriting, Customer Relationship Management, and more.

Design Management Resources’ outsourced services to design firms put us in the position of delivering RESULTS. Our broad-based experience in the design industry and other major industry sectors puts us in a unique position. Continuous corporate research yields very valuable insights that enable us to assist design businesses with marketing strategies and PR in a unique way. Due to increased competitive pressures in the marketplace, globalization and economic challenges, this kind of information has enormous implications for the design business.

Design Management Resources’ thorough grasp of new business philosophies, sustainability and trends make our insights invaluable to our design firm clients.

Design Management Resources, Inc.
P.O. Box 423
Thompson, CT 06277

860-377-9696

Press Contact:
Claire Ratushny
Email: cr-marketing-pr@snet.net


This release was published on openPR.