"Nobody Wants to Buy from a Robot": Why EminentEdit Rejects the AI Copy Editing Trend

The CEO and lead editor of EminentEdit believes that human editors provide a standard of professional review that AI simply can't match when it comes to copy editing.
EminentEdit remains dedicated to offering human-centered academic and business editing services [https://www.eminentediting.com/services/business-editing-services] in an industry relying more and more on AI. AI-enabled content writing and editing appear to be the new standard, and it's easy to see why. It's fast. It's cheap. It's easy.

However, Melchior Antoine, the lead editor and CEO of EminentEdit [https://www.eminentediting.com/], a relatively new online editing company, still believes that human-powered editing remains indispensable as a professional standard in both the corporate and academic worlds.

Melchior, who also goes by the name Mel, works from Taiwan and remains unconvinced that the widespread availability and popularity of LLM-powered AI tools like ChatGPT and Claude spell the end of professional human editors in the copy editing industry.

EminentEdit, along with its sister site - MA Editorial [https://www.ma-editorial.com/] - relies entirely on a small and dedicated team of human editors who have extensive expertise in providing academic editing [https://www.eminentediting.com/services/academic-copy-editing-services] and business editing services.

Mel sees major shortcomings in AI in both business and academic contexts and believes they are becoming increasingly obvious to people who rely on such services. According to him, "There are two big problems with AI. It hallucinates and does so confidently, and, well, it's a robot and sounds like one."

In academic contexts, hallucinations, which refer to the ability of LLM-based software to make things up when faced with a lack of data, can negatively affect the reputation of published scholars. For example, there have been frequent cases of LLMs fabricating academic references, which is a major ethical violation in scientific and academic research and publication. In some cases, scientific papers [https://www.eminentediting.com/post/how-to-publish-a-scientific-paper] have been withdrawn, and prominent scholars associated with these papers have had to step down from their academic positions.

Some of the same issues exist in the business world. For example, the consulting firm Deloitte promised to issue a partial refund to the Australian government after it was revealed that a $44,000 report was riddled with artificial intelligence-generated errors, such as made-up references.

But even more important than that is the erosion of trust in a business's potential target market. "The point of writing copy for your business is to sell," says Mel. "And to sell, you need your customers to trust you. People can tell when you use AI, and nobody wants to buy from a robot."

According to him, some customers will feel cheated or even offended that businesses don't feel that they are worth the human effort to write copy that connects with them on a human level. In both academic and business areas, you still need the standard of professionalism that human editors represent.

The main problem lies in the interface of LLMs, which operate through prompts before they churn out walls of text. A professional editor relies on tools such as Track Changes in Word or Docs and traditional proofreading software such as PerfectIt, which allow for quality control.

They give you the ability to review, accept, and reject changes, whereas LLM-based AI tools just spit out text and have no way of applying QC to their own hallucinations. This standard of careful review is the type of professional assistance you simply can't get from AI. Mel says, "AI knows how to do everything OK, but fails in excelling at doing anything well at a professional level."

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Company Name: EminentEdit
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City: Taichung
Country: Taiwan
Website: https://www.eminentediting.com/

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