India Poultry Market Size, Share & Growth Report 2035

What is the current size and future outlook of the India Poultry Market?

The India Poultry Market is one of the fastest-growing segments in the country's agribusiness sector, driven by increasing protein demand, urbanization, and evolving dietary preferences. In 2025, the market was valued at approximately USD 32.93 Billion, reflecting strong consumption of broiler meat and eggs across households, institutional buyers, and quick-service restaurants (QSRs).

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Looking ahead, the India Poultry Market is expected to grow at a CAGR of 8.10% between 2026 and 2035, reaching around USD 71.75 Billion by 2035. Growth is being fueled by improvements in cold chain logistics, digital monitoring, and biosecurity measures, which ensure product safety, reduce spoilage, and build trust with institutional buyers.

According to Expert Market Research, the integration of technology and modern farming practices, particularly among Tier 1 and Tier 2 suppliers, is a critical factor driving efficiency and profitability in the India Poultry Market. The rise of organized players alongside the traditional poultry segment has created a more resilient and scalable industry landscape.

What factors are driving the growth of the India Poultry Market?

Several key factors are accelerating growth in the India Poultry Market:

Increasing Protein Demand - Rising health awareness and higher disposable incomes are driving the consumption of eggs and broiler meat as primary protein sources.

Urbanization and Changing Lifestyles - The proliferation of QSR chains and ready-to-cook products is increasing demand for processed and packaged poultry items.

Advancements in Cold Chain Logistics - Digitally integrated cold chains now allow real-time temperature monitoring, reducing spoilage and ensuring compliance with safety standards.

Government Support and Policies - Initiatives promoting modern poultry farming, biosecurity, and rural entrepreneurship are providing incentives for market expansion.

Expansion of Organized Players - Companies like Suguna Foods, Venky's, and IB Group are improving efficiency, ensuring supply consistency, and introducing value-added poultry products.

As noted by Expert Market Research, adoption of technology-driven solutions in feed management, health monitoring, and logistics is transforming the India Poultry Market, making it more organized and resilient to challenges such as disease outbreaks.

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How is the India Poultry Market segmented?

The India Poultry Market can be segmented based on product type, region, and end-use to provide a clear understanding of market dynamics.

Segmentation by Product

Broiler
Eggs

Segmentation by Region

Maharashtra
Tamil Nadu
Andhra Pradesh & Telangana
Haryana & Punjab
West Bengal & Bihar
Karnataka & Madhya Pradesh
Uttar Pradesh, Rajasthan & Kerala
Others

Segmentation by End-Use

Household Consumption
Institutional Buyers and QSRs
Food Processing Industry

What are the latest trends in the India Poultry Market?

The India Poultry Market is evolving with several emerging trends:

Strong market growth: The market is expanding rapidly, expected to grow at around 8%+ CAGR, driven by rising consumption and production.

Rising demand for protein-rich food: Increasing health awareness is boosting consumption of chicken and eggs as affordable protein sources.

Shift toward processed & ready-to-cook products: Growing demand for frozen, pre-marinated, and ready-to-eat poultry products due to busy lifestyles.

Expansion of quick-service restaurants (QSRs): Growth of fast-food chains is increasing demand for standardized, high-quality poultry supply.

Advancement in cold chain logistics: Adoption of modern cold storage and digital supply chains improving product quality and reducing spoilage.

Growth of organized retail & distribution: Increasing presence of supermarkets, hypermarkets, and online grocery platforms is boosting poultry sales.

Rising preference for antibiotic-free & organic poultry: Consumers are shifting toward clean-label, organic, and safer poultry products.

Technological integration in farming: Use of IoT, automation, and advanced breeding techniques to improve productivity and efficiency.

Increasing institutional demand: Higher demand from hotels, restaurants, catering, and foodservice sectors.

Urbanization and changing dietary habits: More consumers are moving toward non-vegetarian diets, especially in urban areas.

Price volatility due to supply-demand imbalance: Fluctuations in chicken and egg prices due to feed costs, exports, and seasonal demand.

Impact of diseases like avian influenza: Outbreaks (e.g., bird flu) are affecting production, supply, and consumer confidence.

Focus on domestic consumption over exports: Industry increasingly targeting large domestic demand rather than export markets.

According to Expert Market Research, these trends are expected to enhance operational efficiency, reduce losses, and ensure high-quality product delivery, thereby sustaining the growth of the India Poultry Market.

Who are the key players in the India Poultry Market?

The India Poultry Market is highly competitive with a mix of organized and unorganized players.

Key companies include:

IB Group
Suguna Foods Private Limited
Skylark Hatcheries Pvt. Ltd
Venky's (India) Limited
Srinivasa Farms
Bharati Poultry Pvt. Limited
RM Hatcheries
The KEGGFARMS
AMD Integrated Farms
Kadkanath Agro World
Others

These companies are investing in technology, modern hatcheries, and supply chain integration. As highlighted by Expert Market Research, strategic partnerships and digitalization are helping market leaders maintain quality standards, improve production efficiency, and expand reach in emerging regions.

What are the opportunities and challenges in the India Poultry Market?

The India Poultry Market offers several opportunities along with some challenges:

Opportunities:

Expansion of cold chain and refrigerated logistics networks
Growing demand from QSRs, hotels, and food processing industries
Adoption of technology in feed, health monitoring, and farm management
Rising awareness of protein-rich diets among urban and rural consumers
Investment in rural poultry clusters for income generation

Challenges:

Vulnerability to poultry diseases and biosecurity issues
Fluctuating feed costs affecting margins
Competition from small-scale and unorganized farms
Regulatory compliance and quality standards enforcement
Climate-related risks impacting production

Despite these challenges, the India Poultry Market continues to grow steadily due to rising demand, technology adoption, and organized industry efforts.

How is technology shaping the India Poultry Market?

Technology is a key driver in the India Poultry Market. Digitally integrated cold chains, IoT-enabled farm monitoring, automated feeders, and health tracking systems are transforming farm efficiency.

These innovations allow real-time temperature and quality monitoring, reducing spoilage and enhancing product safety for institutional buyers and QSRs. Furthermore, data analytics help farms predict demand, optimize supply, and maintain profitability.

As per Expert Market Research, technology adoption is particularly transformative for Tier 2 suppliers, enabling them to compete with large-scale organized players while ensuring consistent quality across distribution networks.

What is the future outlook of the India Poultry Market?

The India Poultry Market is poised for strong growth over the next decade. With rising demand for protein, growing QSR and processed food segments, and increasing adoption of technology in farm management and cold chain logistics, the market is expected to reach USD 71.75 Billion by 2035.

Emerging trends such as value-added poultry products, biosecurity-focused operations, and sustainable farming practices will further strengthen market expansion. Regions like Maharashtra, Tamil Nadu, Andhra Pradesh, and Telangana will continue to dominate production, while other states will contribute to the rising consumption of poultry products.

According to Expert Market Research, the India Poultry Market will continue to attract investments from organized players and benefit from digitalization, making it one of the most dynamic segments of India's agribusiness sector.

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