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Elena Yugeneva Closes $160M in Dubai Luxury Real Estate, Cementing Status as Top UHNW Advisor

03-20-2026 11:19 AM CET | Industry, Real Estate & Construction

Press release from: Alpha Star Properties

/ PR Agency: Cappiex
Elena Yugeneva, Founder and CEO of Alpha Star Properties, Dubai

Elena Yugeneva, Founder and CEO of Alpha Star Properties, Dubai

Elena Yugeneva has spent more than three decades doing what most real estate professionals only dream of. She has closed landmark deals in the world's most exclusive markets, advised royalty and billionaires, and built an agency that people in the industry quietly point to when the conversation turns to discretion and results in Dubai's ultra-luxury sector.

As the founder and CEO of Alpha Star Properties, Yugeneva oversees a boutique firm with a very specific focus off-market luxury real estate transactions for ultra high net worth individuals, family offices, celebrities, and private banks. In the past twelve months alone, she personally closed over $160 million in sales, a figure that puts her among the most productive individual operators in the UAE property market.

A Career Built Across Continents:

Her journey started in Russia, where she joined Knight Frank as a university student. That early experience gave her something most agents spend years trying to develop: a genuine understanding of how serious buyers and sellers think, and what they actually need from an advisor.

From Russia, her career took her into the heart of European luxury real estate. She worked across the French Riviera, the Swiss lake districts, and the Italian coast, handling transactions that most agents never get near. Palaces, private islands, historic castles, alpine chalets, coastal estates. The clients in these markets had very little patience for anything less than complete competence, and they had even less tolerance for indiscretion and Yugeneva learned to deliver both, consistently.

She arrived in Dubai in 2007, at a point when the city was still proving itself to international investors. She saw the potential clearly no property tax, a strategic location between East and West, world class infrastructure, and a level of political stability that made long-term investment decisions easier to justify. She built her presence in the market carefully and has never looked back.

Founding Alpha Star Properties:

Alpha Star Properties was built on a deliberate choice to stay small and go deep. The firm does not compete on volume but on the quality of its relationships, the exclusivity of its inventory, and the consistency of its results. Most of what it handles never appears on a public listing, which is the entire model.
The client base reflects this approach. Royalty, senior executives, international investors, private bank clients. People who could work with anyone and choose Alpha Star because the firm has earned that trust over time. The team operates out of Dubai under a hybrid model, and the culture inside the firm reflects the same values it projects outward: precision, discretion, and a genuine commitment to getting things right.

Recognized Expertise and Industry Contribution:

Yugeneva has also invested seriously in the broader industry. She authored the book "How to Become Rich Selling Real Estate", drawing directly from her own career to give newer professionals a practical roadmap. She followed that with an online training program called Secrets of Success at Dubai Real Estate Market, which walks agents through what it actually takes to compete at the top of the Dubai market.
Her thinking on leadership is straightforward. She has said that her goal is to empower her team and make sure they feel motivated and supported. That philosophy shows up in measurable ways: low staff turnover, a cohesive internal culture, and client relationships that last for years.

Her longer-term vision goes beyond her own firm. She wants to see a global network of well equipped, financially independent real estate professionals who are genuinely making a difference in their communities. It is an ambitious goal, and entirely consistent with how she has approached every stage of her career.
For private bankers, wealth managers, and family offices looking for a serious partner in Dubai real estate, Elena Yugeneva and Alpha Star Properties offer something that is genuinely difficult to find: deep experience, real access, and a track record that speaks for itself.

For more information visit www.alphastardubai.ae or call +971527991461

Alpha Star Properties
Business Bay, Dubai
United Arab Emirates
Tel: +971527991461
www.alphastardubai.ae

Alpha Star Properties is a boutique luxury real estate agency headquartered in Dubai, UAE. Founded by Elena Yugeneva, the firm specializes in off-market property transactions for ultra-high-net-worth individuals, family offices, and private banks across global markets.

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