Survey on Taiwanese Mobile App User’s Behavior

Thanks to the diversified content and Internet services provided by mobile apps, smartphones have become an indispensable entertainment tool and also part of our daily lives. Therefore, MIC conducted a survey on smartphone users in the fourth quarter of 2015. The aim is to help enterprises planning to tap into the mobile app market or existing market players to enhance their understanding of Taiwanese mobile phone users’ usage and consumption patterns of mobile apps.

Request Sample Report Here: http://www.reportbazzar.com/request-sample/?pid=467585&ptitle=Survey+on+Taiwanese+Mobile+App+User%26%238217%3Bs+Behavior&req=Sample

Table of Contents
1. Survey Scope and Methods4
2. Mobile App Usage Pattern4
2.1 Less than 10 Mobile Apps Used per Week4
2.2 Average of 90 Minutes Spent on Mobile Apps per Capita per Day5
2.3 Top 10 Mobile Apps Used per Day Mainly Foreign Services6
3. Usage Habits of Mobile Apps7
3.1 Social Networking and Mobile Game as Most Sticky Apps7
3.2 Mobile Game and Dating apps with High Priority for Removal8
3.3 Both Frequency and Duration of Use Highest on Weekends9
3.4 Social Networking, Game, and Multimedia Apps Catch More Eyeball10
4. Mobile App Consumption12
4.1 Nearly 70% Respondents Never Bought Mobile Apps12
4.2 Single Purchase Accounts for Largest Share12
4.3 Game, Learning & Publication, and Map Apps as Top Three Paid Apps13
4.4 Stickers, Game, and Music as Top Three In-app Purchase Categories in Free Apps14
4.5 Average Single Purchase Value Below NT$15015
4.6 56% Purchase Apps by Credit Card16
4.7 Stickers, Game, and Music Content/Services Remain Top Purchase Choices17
5.Conclusion18
5.1 Social Networking Apps Have High Levels of Stickiness18
5.2 Single Purchase Valued Below NT$150 as Main Consumption Mode19
5.3 Need for Continued Service Optimization and Integration with Other Information20
Appendix21
Mobile App Category Definitions21
Glossary of Terms23
List of Companies24

Browse Complete Report Summary With TOC: http://www.reportbazzar.com/product/survey-on-taiwanese-mobile-app-users-behavior/

About Us:
Reportbazzar.com is your trusted source for the most inclusive and informative assortment of market research reports designed to empower you with the latest in industry information that translates to time and cost savings for your business. We not only help you give wing to your latent business ideas but also facilitate you in taking the best informed and strategic decisions that guarantee success in your most promising business endeavors.

ReportBazzar
Mary Jane
30 Wall Street, 8th floor,
New York, NY 10005.
US: +1 (212) 389-6363
India: +91 20 66528525
Email Id: sales@reportbazzar.com

This release was published on openPR.