Press release
India Home Improvement Services Market (2026-2034): Size, Share, Growth Drivers and Future Outlook
How Big is the India Home Improvement Services Market?
The home improvement services market size in India was valued at USD 12.6 Billion in 2025 and is projected to reach USD 17.6 Billion by 2034, growing at a compound annual growth rate (CAGR) of 3.59% from 2026-2034. The market is driven by increasing collaborations between builders and home improvement service providers to offer furnished or semi-furnished properties, along with the expansion of e-commerce platforms that provide competitive pricing and convenient booking choices.
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What are the Latest Emerging Trends in the India Home Improvement Services Market?
• Increasing Real Estate Developm:
With increased development of real estate, home improvement services of India are likely to see an upward trend. In September 2024, the Noida Authority announced a large plot scheme with residential, industrial, institutional, and commercial sectors, opening up the sector for more players in India's growing real estate market. In the continuing construction of properties, there is a huge demand for customization, renovation and repairs of homes and commercial spaces. This results in strong demand for painting, flooring, plumbing and electrical services.
With the disposable income of homeowners increasing, they are now investing in premium services like modular kitchens, home automation, smart home and energy efficient solutions. Substantial demand is generated by the growing number of rented homes, often renovated by tenants, and the expansion of real estate projects to tier 2 and tier 3 cities, leading to a focus on both new and existing homes.
• Expansion of E-Commerce Portals
The growth of e-commerce platforms has been a key factor behind the growth of home improvement services in India. The availability of renovation and repair as well as interior design services through e-commerce platforms makes it easier for Indian homeowners to find and work with highly skilled tradespeople such as plumbers, electricians, carpenters and painters, rather than try to locate them independently. Price competition, customer reviews, and online booking are increasing industry transparency.
Home repairs and renovations are becoming more affordable thanks to digital payment and financing options. With the proliferation of the internet and smartphones, people in small cities are more able to connect with professionals through the web. As per various reports, the e-commerce market in India is projected to grow from INR 12.2 Trillion (USD 147.3 Billion) in 2024 to INR 24.1 Trillion (USD 292.3 Billion) by 2028 at a CAGR of 18.7%.
What Growth Factors are Driving the India Home Improvement Services Market?
• Urbanization and Rising Disposable Incomes:
Rapid urbanization across India is driving demand for both new construction and renovation of existing properties. As household incomes rise, homeowners are increasingly investing in premium upgrades, including smart home systems, modular interiors, and energy-efficient installations.
• Builder and Service Provider Collaborations:
Growing partnerships between real estate developers and home improvement service providers are creating integrated offerings for furnished and semi-furnished properties, generating structured and recurring demand for professional home improvement solutions.
• Digital Transformation and AI Adoption:
Businesses are utilizing AI-driven recommendations and tailored promotions to improve user satisfaction and boost market engagement. The increasing adoption of these technologies by service platforms is broadening market participation, particularly in non-metro areas.
• Expansion into Tier 2 and Tier 3 Cities:
As real estate development spreads beyond major metropolitan areas, demand for professional home improvement services is growing in smaller cities and towns, unlocking significant untapped market potential across India.
How will the India Home Improvement Services Market Evolve in the Coming Years?
The short- to medium-term outlook of the India home improvement services market remains strong, given the continued buoyancy in the real estate market, increasing penetration of digital platforms, and evolving consumer preferences for professionally curated living spaces. Expectations on demand drivers include greater penetration of e-commerce platforms, collaborations between builders and service providers, and growth in rental housing.
Due to the increasing availability of digital infrastructure and rising discretionary income, the penetration of home services in tier 2 and tier 3 cities is expected to contribute to the growth of the home improvement services market.
India Home Improvement Services Market Segmentation
Type Insights:
• Kitchen Renovation and Addition
• Bathroom Renovation and Addition
• Exterior and Interior Replacements
• System Upgrades
• Others
Buyers Age Insights:
• Under 35
• 35-54
• 55-64
• Above 65
City Type Insights:
• Metro Cities
• Non-Metro Cities and Towns
Regional Insights:
• North India
• South India
• East India
• West India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Detailed profiles of all major companies operating in the India home improvement services market have also been provided.
Recent Developments & News:
In February 2025, Hippo Homes, a leading omnichannel supplier of home construction, home improvement, and interior design solutions, launched its sixth retail outlet in Lucknow, India. The store aimed to bolster the company's presence in Uttar Pradesh and marked an important step in its strategic national expansion.
In September 2024, Pidilite Ventures allocated INR 5 Crore to Wify to enhance its home improvement services capabilities. The investment was aimed at accelerating Wify's development, improving its technology, broadening its service offerings, and reinforcing its market position in the home improvement and maintenance sector. At the time, Wify had more than 3,000 technicians on its platform and served over 80 cities across India, providing services to home improvement retailers, e-commerce businesses, and interior design firms.
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Frequently Asked Questions:
1. How large is the India home improvement services market?
➤ The India home improvement services market was valued at USD 12.6 Billion in 2025.
2. What is the expected growth rate of the market?
➤ The market is projected to grow at a CAGR of 3.59% from 2026 to 2034, reaching USD 17.6 Billion by 2034.
3. What factors are driving market growth?
➤ Growth is driven by rising real estate development, increasing builder-service provider collaborations, expanding e-commerce platforms, growing disposable incomes, and the adoption of digital technologies that improve service accessibility and convenience.
4. What are the key market challenges?
➤ Challenges include difficulty in locating skilled workers through conventional methods, making expensive renovations accessible to broader audiences, and extending professional service reach into smaller towns and non-metro areas.
5. What is the future outlook of the India home improvement services market?
➤ The outlook is positive, with growth expected to be driven by urbanization, digital platform expansion, rising consumer aspirations for upgraded living spaces, and deepening penetration of professional home improvement services into tier 2 and tier 3 cities.
Key Highlights of the Report
• Comprehensive analysis of the India home improvement services market size, share, and forecast through 2034.
• Detailed segmentation by type, buyers age, city type, and region.
• Insights into market dynamics including growth drivers, restraints, and competitive landscape.
• Examination of real estate development trends and digital platform expansion impacting market growth.
• Evaluation of emerging technologies and AI-driven innovations in home improvement service delivery.
• Coverage of recent investments, market expansions, and key developments in the Indian home improvement industry.
Get Sample of Our Latest In-Depth Reports On Related Topics:
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