Press release
Worldwide Trends Overview: The Rapid Transformation of the Personal Services Market
Personal Services Market
Long-Term Growth Outlook for the Personal Services Market Size Through 2030
The personal services market is projected to grow substantially, reaching a valuation of $2036.46 billion by 2030. This expansion represents a compound annual growth rate (CAGR) of 8.4%. Key factors fueling this growth include the rising adoption of platform-based service delivery models, heightened attention to elderly and home healthcare services, and the broadening of app-driven personal service ecosystems. Additionally, there is a growing emphasis on transparency, service quality, and more flexible service arrangements. Emerging trends in this period highlight strong uptake of on-demand personal service platforms, greater use of digital booking and payment methods, increased demand for home-based care, the proliferation of subscription-based personal services, and a stronger focus on tailored service experiences.
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Leading Players Driving the Personal Services Market Forward
Several prominent companies hold influential positions within the personal services market. These include Service Corporation International, Elis SA, Fantastic Sams, Spotless Group Holdings Ltd, Dignity plc, Regis Corporation, Great Clips Inc., Sport Clips Haircuts, Supercuts Inc., Massage Envy Franchising LLC, European Wax Center Inc., Hand and Stone Massage and Facial Spa, Massage Heights Franchising LLC, Elements Massage, PetSmart Inc., Rover Group, Inc., Wag Group Co, Petco Health and Wellness Company Inc., Banfield Pet Hospital, and VCA Antech, Inc.
In a notable development from August 2025, Addus HomeCare Corporation, a US healthcare provider specializing in home care, health, and hospice services, acquired Helping Hands Home Care Service for $21.2 million. This strategic move aimed to broaden Addus's service reach and density in western Pennsylvania, strengthening its position in personal care, home health, and hospice markets. Helping Hands Home Care Service operates multiple locations in the region, offering a full range of home-based care services to patients, including personal support, home health care, and hospice care.
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Positive Market Trends Benefiting the Growth of Personal Services
Innovation in service delivery is a key growth driver, particularly in the dry cleaning and laundry segment of personal services. Companies are exploring novel offerings such as in-flight laundry services, designed to enhance convenience and accessibility for customers with busy lifestyles. These innovative solutions aim to distinguish service providers by adding value and improving the overall customer experience.
For example, in April 2023, Virgin Australia launched Fly Cleaning, the world's first in-flight dry-cleaning service, revolutionizing travel comfort. This service allows passengers to have their clothing professionally cleaned during flights, removing the hassle of post-trip laundry and saving valuable time. Customer feedback and adoption rates have been positive, indicating that Fly Cleaning effectively meets traveler needs by ensuring fresh attire throughout the journey.
Distinct Segmentation of the Personal Services Market
The personal services market is categorized across several dimensions:
1) By Type:
- Personal Care Services
- Death Care Services
- Dry-Cleaning and Laundry Services
- Private Household Services
- Other Personal Services
2) By Mode:
- Online
- Offline
3) By Distribution Channel:
- Specialist Retail Stores
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Retail Channels
- Other Distribution Channels
Breaking down these segments further:
- Personal Care Services include hair care, skin care, nail care, spa and massage services, and other personal care offerings.
- Death Care Services cover funeral homes and funeral services, cemeteries and crematories, along with other related services.
- Dry-Cleaning and Laundry Services consist of dry-cleaning, coin-operated laundromats, industrial laundries, and other laundry solutions.
- Private Household Services encompass home cleaning, childcare, elderly care, and additional household support.
- Other Personal Services involve pet care, wedding and event planning, personal coaching and counseling, and miscellaneous personal services.
This detailed segmentation provides a comprehensive understanding of the structure and diversity of the personal services market.
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