Press release
Connected Strength Training: The New Growth Engine for the Gym Equipment Industry
Equipment is widely adopted across home fitness, corporate wellness, apartment gyms, hotel fitness centers, schools, and commercial fitness clubs.
Demand is driven by rising health awareness, urban space constraints, and preference for all-in-one solutions that reduce footprint and capex compared to multiple single machines.
Global Overview
Global market size (2025): USD 1,238 million
Global market size (2032): USD 11,837 million
CAGR (2025 to 2032): 5.8%
Average selling price (ASP): USD 4,225 per unit
Total units sold globally (2025): 293,017 units
Cost of goods sold (COGS): USD 3,380 per unit
Factory gross profit: USD 845 per unit
Factory gross margin: 20%
COGS Breakdown
Steel frame & plates: 40%
Cables, pulleys, cams, bearings: 16%
Upholstery & padding: 11%
Electronics/smart console (if included): 8%
Powder coating & finishing: 7%
Assembly labor: 9%
Packaging & logistics: 6%
QA/testing/overhead: 3%
Full machine production capacity per line: 1,400 units/year
Downstream Industry Demand
Commercial gyms & chains: 46%
Home fitness: 31%
Hospitality & residential projects: 11%
Corporate wellness & institutions: 8%
Schools & others: 4%
Latest Trends and Technological Developments
AI coaching integration (Jan 2025): Connected smart strength platforms embed sensors and form-tracking cameras for auto-feedback.
Modular stack systems (Mar 2025): Tool-less attachments allow customers to convert one base frame into 20+ exercises.
Electromagnetic digital resistance (Apr 2025): Quiet, plate-free systems adopted for luxury apartments and hotels.
Compact folding designs (Jun 2025): Wall-mounted multi gyms reduce floor space by 3545%.
Connected ecosystems (Aug 2025): Cloud apps track usage, remote servicing, predictive maintenance for gym chains.
Eco-materials (Oct 2025): Recycled steel and bio-foam upholstery introduced to meet ESG procurement requirements.
Asia Regional Insights
Accounts for 42% of global unit production and 36% of consumption
Growth faster than global average (CAGR 7 to 8%)
Drivers:
Rapid urbanization and apartment living
Rising middle-class home fitness adoption
Local OEM capability lowers price points by 15 to 25%
China, Japan, South Korea lead premium commercial demand
India and Vietnam expanding mid-range home fitness market
Growing online D2C equipment sales via marketplaces
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Multi Station Gyms by Type:
Cardiovascular Equipment
Strength Training Equipment
Functional Training Systems
Others
Multi Station Gyms by Product Category:
3-5 Stations
6-8 Stations
Others
Multi Station Gyms by Market Segment:
Direct Selling
Distribution
Multi Station Gyms by Features:
Adjustable Resistance
Smart Digital Tracking
Modular Attachment
Safety Locks and Guards
Others
Multi Station Gyms by Usage:
Home Fitness
Commercial Gyms
Rehabilitation Clinics
Sport Training Facilities
Others
Multi Station Gyms by Application:
E-commerce
Offline
Global Top 30 Key Companies in the Multi Station Gyms Market
iFIT Inc. (Utah, US)
Dyaco (Taipei, Taiwan)
Landice (New Jersey, US)
Core Health & Fitness (Washington, US)
SportsArt (Washington, US)
TRUE Fitness (Missouri, US)
WaterRower (Rhode Island, US)
Life Fitness (Illinois, US)
Precor(Peloton) (Washington, US)
Technogym (Cesena, Italy)
Johnson Health Tech (Taichung, Taiwan)
Cybex International (Massachusetts, US)
Schwinn Bikes (Washington, US)
BH Fitness (Victoria Gasteiz, Spain)
Matrix Fitness (Wisconsin, US)
LifeSpan Fitness (Utah, US)
Bowflex (Washington, US)
Sunny Health & Fitness (California, US)
Sole Fitness (Utah, US)
SHUA Sports (Fujian, US)
Impulse (Qingdao) Health (Qingdao, China)
Bokang Technology Co., Ltd. (Zhejiang, China)
Aoyi Fitness (Shanghai, China)
Shenzhen Family Enterprise Co., Ltd (Shenzhen, China)
Aoruite Sports Industry Co., Ltd. (Shanxi, China)
WNQ (Shanghai, China)
Nautilus (Washington, US)
DHZ Fitness (Dezhou, China)
Bold Solid (Illinois, US)
Decathlon (Villeneuve d'Ascq, France)
Regional Insights
ASEAN market share: 12% of global demand, fastest growth (9% CAGR)
New gym openings in malls, condos, co-living, and hotels
Price-sensitive segment favors USD 2,000 to 3,500 models
Local assembly reduces import duties
Indonesia
Strong uptake from Jakarta, Surabaya, Bandung residential gyms
Corporate wellness programs increasing procurement
Government sports initiatives improve school/municipal purchases
Local distributors importing semi-knocked-down (SKD) units for final assembly
Industry Challenges & Solutions
Setup Challenges
High steel cost volatility
Heavy freight and container costs
Solutions: Long-term steel hedging contracts; regional assembly plants near ASEAN ports to reduce freight; flat-pack designs to optimize container density.
Operational Challenges
Quality inconsistency in cables/bearings
High warranty costs
Solutions: Vendor consolidation and predictive maintenance sensors; digital twin testing of stress points before mass production.
Market Penetration Challenges
Home users face price barrier
Space limitations
Solutions: Subscription/leasing models and fitness-as-a-service; collapsible wall systems; partnerships with property developers to pre-install gyms.
Strategic Insights
Shift toward smart, connected hardware bundling recurring software revenue
OEM players expanding private labels for global brands
Consolidation likely among mid-tier suppliers
After-sales services becoming key margin driver
Hybrid distribution (D2C + distributors) improves margins by 6 to 9%
Product Models
Multi-station gyms are integrated fitness systems designed to support workouts across different training goals from heart health to muscular strength and functional movement. These modular setups save space and offer versatile training options in home gyms, commercial facilities, and athletic centers.
Cardiovascular Equipment is a machine that improve heart and lung endurance by elevating heart rate over sustained periods. Notable products include:
XT685 Treadmill Dyaco: Heavy-duty motor and orthopedic deck for low-impact running. Segment: Middle | USD 1,800 to 2,300 | Users: Boutique gyms & home users
L7 Rehabilitation Treadmill Landice: Medical-grade cushioning with long warranty. Segment: High | USD 5,000 to 7,000 | Users: Rehab centers & hotels
Star Trac 8TRx Treadmill Core Health & Fitness: Club favorite with integrated fans and consoles. Segment: High | USD 4,500 to 6,500 | Users: Commercial gyms
G660 Treadmill (Eco-Powr) SportsArt: Self-generating energy-saving treadmill. Segment: High | USD 3,500 to 5,000 | Users: Eco-conscious facilities
Gravity Recumbent Bike TRUE Fitness: Smooth resistance with orthopedic seat comfort. Segment: Middle | USD 2,500 to 3,500 | Users: Senior fitness & clinics
Strength Training Equipment is a device that build muscular strength using resistance free weights, weight stacks, or machines. Notable products include:
Selection Pro Multi Jungle Technogym: Modular 48 station cable system with premium biomechanics. Segment: High | USD 12,000 to 25,000 | Users: Premium clubs
Versa Functional Trainer Matrix Fitness: Dual adjustable pulleys with compact footprint. Segment: Middle | USD 3,000 to 4,500 | Users: Studios
Xtreme 2 SE Bowflex: Power-rod resistance, quick cable changes. Segment: Low | USD 1,300 to 1,600 | Users: Home beginners
Ultra Strength Line Eagle NX Cybex International: Selectorized machines with ergonomic cams. Segment: High | USD 4,000 to 6,000 per unit | Users: Commercial gyms
Plate Loaded Combo Johnson Health Tech: Heavy-duty strength series with commercial frames. Segment: Middle | USD 2,500 to 3,500 | Users: Gyms
Functional Training Systems is a platforms and rigs designed to train multi-planar movement patterns used in real-world activities and sports. Notable products include:
4Front Wood Rower WaterRower: Smooth water resistance with studio look. Segment: High | USD 1,800 to 2,200 | Users: Boutique studios
Queenax Functional Rig Precor: Suspension, bars, and storage integrated training rig. Segment: High | USD 10,000 to 20,000 | Users: Clubs
Studio HIIT Trainer SportsArt: Energy-generating cross trainer for circuits. Segment: Middle | USD 2,500to 3,500 | Users: Studios
Skillmill Connect Technogym: Curved self-powered sprint trainer with performance tracking. Segment: High | USD 7,000 to 9,000 | Users: Elite training centers
Assault AirBike Classic Schwinn Bikes: Fan-resistance HIIT bike for intense intervals. Segment: Middle | USD 800 to 1,200 | Users: Cross-training gyms
Investor Takeaways
Stable mid-single digit CAGR with strong replacement cycle
Attractive 20% factory margin with room for automation gains
Asia/ASEAN provides lowest production cost base
Smart gyms create recurring SaaS revenue opportunity
Leasing/subscription models unlock new consumer segments
Consolidation potential for private equity roll-ups
Investor Analysis
The report highlights pricing structure, unit economics, regional growth, and supply chain advantages that clarify where value is created across the multi station gym ecosystem. Investors benefit from understanding production margins, expanding ASEAN demand, and the shift toward connected smart equipment that enables recurring revenue streams. Capital allocation into automation, modular platforms, and digital fitness services offers scalable growth and higher lifetime customer value.
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5 Reasons to Buy This Report
Quantified market size, unit sales, and profitability benchmarks
Detailed COGS and margin structure for cost modeling
Asia & ASEAN deep-dive for sourcing and expansion strategy
Competitive landscape with leading manufacturers
Technology and investment trend forecasting
5 Key Questions Answered
How large is the market and how fast will it grow?
What are unit economics and production costs per machine?
Which regions offer the best growth and manufacturing advantages?
Who are the dominant players and how are they positioned?
What technologies or business models create the highest ROI?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
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