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CRM Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

02-17-2017 07:19 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: ZMR

CRM Analytics Market: Global Industry Analysis, Size, Share,

Zion Market Research published new report on 'CRM Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024' in it's database

Global CRM Analytics Market: Overview

Customer relationship management analytics is an application that enables organizations an easy access to data and modernizes business choices. CRM analytics is also used in the online analytical processing by using data mining. It is important for any organization to engage their customers through various personalized and multichannel campaigns as they go through complete buying cycle before thinking of the vendors. This tool offers a number of applications such as profitability analysis, customer categorization, predictive modeling, event monitoring, and what-if scenarios. It facilitates to the marketing team in order to plan, execute, and measure campaigns across various channels and make the tactical decision based on result that is based on customer behavior and choices.

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Global CRM Analytics Market: Growth Factors

Rising focus to retain valuable customers and increased competition may accelerate the demand for CRM analytics. In addition, increase in the data and having insights about sales is expected to boost the global CRM analytics market growth. CRM analytics offers fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, which is anticipated to foster the global market growth. It enables organizations to retain their customers by tracking and managing the performance of the campaign, which may fuel the global CRM analytics market growth.

Global CRM Analytics Market: Segmentation

The global CRM analytics market is segmented based on verticals as retail & wholesales, telecommunications and IT, transportation and logistics, manufacturing, hospitality, energy and utilities, media and entertainment, banking, financial services and insurance (BFSI), healthcare and life science, and others. Based on types, the global market is classified as contact center analytics, sales analytics, web & social media analytics, marketing analytics, and customer analytics. On the basis of end-user, the global CRM analytics market is categorized as small and medium businesses and large enterprises. The application segment of the global market is segmented as contact center analytics, sales analytics, web & social media analytics, customer analytics, and marketing analytics. Of these, marketing analytics accounted for the largest market share globally as it helps various companies to run a number of campaigns and engage customers across channels to exhibit the impact of the marketing investments on the real-time basis and build the sales pipeline. Furthermore, the global CRM analytics market is divided based on deployment as cloud and on-premise.

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Global CRM Analytics Market: Regional Analysis

The global CRM analytics market is segregated based on geography as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America contributed the largest market share in the global market. This is mainly due to growth in the data and increased awareness to retain the valuable customer. Asia Pacific is following the same trend as it is expected to continue growth in the near future. Growing industries such as BFSI, telecommunications and IT, healthcare and life science, transportation and logistics, and others are fuelling the global CRM analytics market growth.

Global CRM Analytics Market: Competitive Players

Major players in the global CRM analytics market are Microsoft, Salesforce Inc., Angoss Software, SAS Institute Inc., IBM, Accenture, Oracle, SAP AG, and Teradata.

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Global CRM Analytics Market: Regional Segment Analysis

North America
U.S.
Europe
UK
France
Germany
Asia Pacific
China
Japan
India
Latin America
Brazil
Middle East and Africa

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What Report Provides

Full in-depth analysis of the parent market
Important changes in market dynamics
Segmentation details of the market
Former, on-going, and projected market analysis in terms of volume and value
Assessment of niche industry developments
Market share analysis
Key strategies of major players
Emerging segments and regional markets
Testimonials to companies in order to fortify their foothold in the market.

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About Us:
Zion Market Research is an obligated company. We create futuristic, cutting edge, informative reports ranging from industry reports, company reports to country reports. We provide our clients not only with market statistics unveiled by avowed private publishers and public organizations but also with vogue and newest industry reports along with pre-eminent and niche company profiles. Our database of market research reports comprises a wide variety of reports from cardinal industries. Our database is been updated constantly in order to fulfill our clients with prompt and direct online access to our database. Keeping in mind the client’s needs, we have included expert insights on global industries, products, and market trends in this database. Last but not the least, we make it our duty to ensure the success of clients connected to us—after all—if you do well, a little of the light shines on us.

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