Press release
Global Drivers Analysis: The Rapid Evolution of the NFTS Market Within the Metaverse
NFTS In Metaverse Market
NFTs in Metaverse Market Size and Growth Outlook
The NFTs in metaverse market is projected to expand dramatically, reaching a valuation of $10.31 billion by 2030. This represents a compound annual growth rate (CAGR) of 26.1% over the forecast period. The rapid market increase is fueled by several factors, including the rising prominence of immersive virtual economies, the growing presence of brands within metaverse platforms, the expansion of tokenized asset models, wider adoption of Web3 technologies, and deeper integration with virtual commerce ecosystems. Key trends shaping this market include the rise of digital asset marketplaces tailored for the metaverse, NFT-driven virtual real estate, standards enabling interoperability of virtual assets, utility-focused NFT designs, and creator-led tokenized experiences.
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Leading Participants in the NFTs in Metaverse Space
Several influential companies dominate the NFTs in metaverse industry, including Meta Platforms Inc., Roblox Corporation, Epic Games Inc., Uplandme Inc., Animoca Brands Limited, Immutable Pty Ltd, Illuvium Labs, Highstreet, Decentraland, Ready Player Me, Sky Mavis, Spatial Systems Inc., Star Atlas, Yuga Labs LLC, Somnium Space Ltd, Bloktopia, Oncyber Inc., Nifty Gateway Studio, Thirdweb Inc., and Enjin Pte Ltd.
A notable recent development occurred in June 2023, when Tokens.com Corp., a Canadian tech firm, acquired Metaverse Group for an undisclosed sum. This strategic move aims to consolidate Tokens.com's majority ownership while enhancing synergy across its metaverse, NFT, and gaming divisions-including Hulk Labs-and optimizing product offerings and corporate efficiency. Metaverse Group is recognized for delivering Web3 technology solutions, metaverse marketing, virtual real estate development, and NFT services across multiple metaverse platforms.
Innovative Trends Driving the NFTs in Metaverse Industry
Market leaders are focusing on creating groundbreaking solutions that satisfy the growing appetite for authentic digital ownership, immersive virtual experiences, and decentralized economies within Web3 frameworks. One example is blockchain-enabled sandbox gaming ecosystems, which combine blockchain technology with interactive virtual worlds. These environments allow in-game assets, avatars, and land parcels to be represented as NFTs, ensuring verifiable ownership.
For instance, in October 2025, Yuga Labs-a US-based blockchain and digital entertainment company-launched Otherside, a blockchain-enabled sandbox metaverse in partnership with Amazon Gaming. Otherside offers NFT-based avatars and digital assets with on-chain proof of ownership, set within a persistent open-world environment where users can explore virtual spaces, join social hubs, and participate in community events. The platform also supports blockchain-powered trading, enabling secure customization and exchange of virtual assets within a decentralized digital marketplace. Additionally, the launch featured a limited-edition Boximus NFT drop exclusive to Amazon users, designed to introduce mainstream audiences to Web3 gaming by merging entertainment, commerce, and decentralized ownership.
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Segment Outlook and Market Share in the Global NFTs in Metaverse Industry
This report segments the NFTs in metaverse market as follows:
By Component: Platform and Services
By Technology: Blockchain Type and Standardization
By Application: Gaming, Virtual Real Estate, Digital Art, Social Media, and Other Applications
By End-User: Individuals and Enterprises
Further subdivision includes:
By Platform: Marketplace Platforms, Creation and Minting Platforms, Wallet Integration Platforms, Verification and Authentication Platforms, and Royalty Management Platforms
By Services: Consulting and Advisory Services, Development and Integration Services, Marketing and Promotion Services, Legal and Compliance Services, and Custody and Asset Management Services
These categorizations provide a detailed framework for understanding where value is created and how the NFTs in metaverse market is structured moving forward.
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