Free-to-air Service Market - Fastest Rate of adoption of Digital Technologies 2024

Free-to-air service refers to audio and audio-visual content broadcasted free of cost to radio sets and television sets. This implies that the unencrypted form of the content delivered does not involve the levy of any subscription fees.

Such content can also be consumed through mobiles, laptops, desktops, and tablets. Audio content is transmitted with the help of radio waves, whereas audio-visual content is submitted through satellites, cable and the internet.

Additionally, in the case of mobile TVs, special transmission formats are used, if not regular broadcast methods. In the case of delivery of audio-visual content through the internet, the option of downloading and storing programs may be utilized for later viewing purposes.

Rising number of FTA channels and the increasing use of smartphones for TV viewing purposes in the EMEA region are some of the major factors driving market growth in the region.

EMEA Free-to-air Service Market: Drivers and Restraints
An increasing portion of the population in the EMEA region are adopting internet protocol television (IPTV) services. IPTVs refers to content delivery on TV sets through a high-speed internet connection.

Majorly, IPTV services are provided free-to-air and consumers may have to pay for data consumed and hence this is resulting in the growth of FTA services across the region.

Furthermore, the introduction of new FTA channels across the EMEA regions are further bolstering ad revenues for the sector. Additionally, digitization of broadcasting signals is also bolstering market growth.

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However, it is also leading to piracy which might hinder future market growth. Nonetheless, analytics based advertising is expected to present growth opportunities during the forecast period and lead to an increase in advertising revenues owing to targeted advertising.

EMEA Free-to-air Service Market: Research Methodologies
This research report provides an in-depth analysis of the Europe and Middle East & Africa FTA market based on device and geography.

Furthermore, the report provides complete insights into different device types such as satellite TV, cable TV, mobile TV, and radio. The report analyzes each of these segments for the various geographies considered under the scope of the study.

Based on geographical regions, the report segments the EMEA FTA market into Europe and Middle East & Africa (MEA, which are analyzed in terms of revenue generation.

Europe is divided into the U.K., Germany, France, and Rest of Europe while MEA is further segmented into South Africa, Nigeria, Saudi Arabia, U.A.E., and Rest of MEA.

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