SEO veteran Paul Andre de Vera launches SearchQualityRater.com, a free content quality checker built on Google's own Search Quality Rater Guidelines

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Paul Andre de Vera [https://paulandre.com], a 20-year SEO veteran, host and producer of the SEO Video Show [https://www.youtube.com/c/SEOVideoShow], and founder of AEO.so [https://aeo.so], has released https://SearchQualityRater.com, a free tool that scores any piece of content against Google's September 2025 Search Quality Rater Guidelines and returns actionable recommendations. The tool is free to use and requires no login.

"Most SEO audits tell you about backlinks and meta tags. SearchQualityRater.com tells you something harder to hear and harder to fix: whether your content actually deserves to rank. That's the question Google's human raters are already answering about your pages." -- Paul Andre de Vera, Founder, SearchQualityRater.com

What SearchQualityRater.com does

Google employs human Search Quality Raters who evaluate pages using a 182-page internal document called the Search Quality Rater Guidelines. Those guidelines define what 'high quality' means to Google: strong E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), clear page purpose, satisfying main content, and an honest representation of who created it.

SearchQualityRater.com automates that same evaluation. Users paste in their content, and the tool returns:

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A quality score modeled on the guideline's rating scale (Lowest, Low, Medium, High, Highest)

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A breakdown of where the content falls short across E-E-A-T signals

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Specific, prioritized recommendations to close those gaps

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Flags for content patterns that Google's guidelines categorize as Lowest quality, including thin content, scaled content abuse, and lack of author credibility

Who the tool is for

SearchQualityRater.com targets three groups that struggle most with the gap between publishing content and ranking for it:

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SEO professionals who need a fast, repeatable way to assess content quality before and after publication

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Content marketers whose teams produce high volumes of content but lack a formal quality rubric

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Business owners and solopreneurs who write their own content and want to know whether it meets the bar Google's raters apply

Why this matters now

Google's September 2025 update to the Search Quality Rater Guidelines expanded the definition of YMYL (Your Money or Your Life) content and added sharper criteria for identifying scaled content abuse, a direct response to the flood of AI-generated pages that appeared after 2023.

The same guidelines now shape how Google's AI Overviews decide which sources to cite. A page that fails the quality rater's standard is also unlikely to appear in an AI-generated answer. That makes quality evaluation a prerequisite for both traditional SEO and answer engine optimization (AEO).

"The guidelines aren't a secret -- they're public. But reading 182 pages and then applying them to every piece of content you produce isn't realistic. I built SearchQualityRater.com to make that evaluation instant, so teams can spend their time fixing problems instead of finding them." -- Paul Andre de Vera, Founder, SearchQualityRater.com

Key features at launch

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Completely FREE!

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Evaluates E-E-A-T signals, including author expertise, trust indicators, and page purpose clarity

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Detects patterns associated with Lowest-quality content per the September 2025 guidelines

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Returns prioritized, specific recommendations rather than generic advice

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Optimized to evaluate content for both traditional search and AI answer engines

How to use SearchQualityRater.com

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Go to SearchQualityRater.com

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Paste your content or enter a URL

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Receive your quality score and E-E-A-T breakdown

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Review the prioritized recommendations and apply them to your content

"After two decades in SEO, the single clearest predictor of ranking success I've seen is whether the content would satisfy a real person with expertise in the topic. That's exactly what Google's quality raters are measuring. Now anyone can run that same check before they hit publish." -- Paul Andre de Vera, Founder, SearchQualityRater.com

About Paul Andre de Vera

Paul Andre de Vera [https://www.linkedin.com/in/paulandre/] has worked in SEO for 20 years and hosts and produces the SEO Video Show, a long-running video series covering search strategy and algorithm analysis. He is the founder of AEO.so, a resource focused on answer engine optimization, and has advised brands on content strategy, technical SEO, and AI search visibility. SearchQualityRater.com is his latest project and is free to use.
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