Press release
New Comprehensive Guide Demystifies E-Commerce Marketing for Aspiring Online Entrepreneurs
The 2026 E-Commerce Playbook: How to Build, Drive Traffic, and Actually Keep Customers
As e-commerce continues to evolve rapidly, new entrepreneurs often find themselves overwhelmed by technical jargon and conflicting advice. The new guide cuts through the noise, offering a practical, step-by-step framework that covers everything from laying the digital foundation to implementing advanced customer retention strategies.
"We noticed that many aspiring store owners get stuck at the very beginning-they don't know which platform to choose, how to organize their products, or why customers leave without buying," said a representative from MDMA Web Institute. "This guide treats e-commerce marketing like building a relationship. It starts with a solid handshake through website creation and continues through every touchpoint, from the introduction of payment gateway to the all-important abandoned cart email."
The guide provides in-depth coverage of essential topics, including:
E-commerce SEO and product page optimization to improve search visibility
Practical solutions for shopping cart abandonment, including automated email sequences
Conversion rate optimization (CRO) techniques that turn browsers into buyers
Guidance on dropshipping, mobile commerce, and social commerce for modern selling
Proven customer retention strategies that build long-term loyalty
Written in an accessible, conversational tone, the resource emphasizes that successful online selling isn't just about driving traffic-it's about creating a seamless, trustworthy experience at every stage of the customer journey.
The complete guide is now available online at https://mdmaweb.com/e-commerce-marketing/.
112/367C, Swaroop Nagar, Khalasi Line Road, Kanpur, Uttar Pradesh 208002
About MDMA-Maverick Digital Marketing Institute:
Based in Kanpur, MDMA Web Institute provides practical, career-focused digital marketing education designed to help students and professionals gain a competitive edge in the digital economy.
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