Middle East Cosmetics Market Size to Surpass USD 26,242.9 Million by 2034, at a CAGR of 3.51%

Middle East Cosmetics Market Overview

Market Size in 2025: USD 19,230.9 Million

Market Size in 2034: USD 26,242.9 Million

Market Growth Rate 2026-2034: 3.51%

According to IMARC Group's latest research publication, "Middle East Cosmetics Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", the Middle East cosmetics market size reached USD 19,230.9 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 26,242.9 Million by 2034, exhibiting a growth rate (CAGR) of 3.51% during 2026-2034.

How AI is Reshaping the Future of Middle East Cosmetics Market

● Major retailers like Faces, part of Chalhoub Group, launched Layla AI, the region's first generative AI beauty coach, driving 2.5 times higher conversions through personalized product guidance and regional expertise.

● In the UAE, 41% of shoppers now use AI tools to research beauty products, while 40% rely on them for price comparisons, boosting smarter, more confident purchasing decisions across cosmetics categories.

● Faces partnered with Revieve to roll out an AI-powered Skin Advisor in the UAE, Saudi Arabia, and Egypt, delivering tailored skincare recommendations that elevate customer experiences and set new innovation standards.

● Global players such as L'Oréal apply AI for skin tone analysis and personalized foundation matches, helping Middle Eastern consumers find ideal shades without in-store visits and reducing guesswork.

● Companies like Chalhoub Group integrate AI into broader strategies, including demand forecasting and inventory management, enabling precise stock handling for luxury and local beauty brands in dynamic markets.

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Middle East Cosmetics Market Trends & Drivers:

The Middle East cosmetics market experiences strong momentum from rising emphasis on personal grooming and wellness among a youthful, affluent population. Deep-rooted cultural traditions place significant importance on appearance and beauty rituals, particularly for women who maintain elaborate grooming practices despite conservative attire in public settings. This cultural foundation combines with increasing female workforce participation and urbanization, fostering greater independence and spending on premium cosmetics. Social media platforms and influencer endorsements further amplify aspirations, encouraging experimentation with innovative products that blend traditional elements with contemporary styles, sustaining consistent demand across the region.

Growing preference for halal-certified and clean beauty formulations shapes the market profoundly as consumers seek products aligning with religious principles and ethical standards. These offerings avoid prohibited ingredients while incorporating natural, organic, and sustainable components, appealing to heightened awareness of health, wellness, and environmental responsibility. Younger demographics prioritize transparency, cruelty-free certifications, and eco-conscious packaging, prompting brands to innovate by fusing regional favorites like rose or oud with modern clean formulations. This shift reflects broader values of purity and cultural compatibility, driving loyalty and expansion in niche segments.

Rapid expansion of e-commerce platforms transforms accessibility and distribution in the cosmetics sector, enabling consumers to discover and purchase diverse products conveniently. Digital channels facilitate direct engagement through targeted marketing, virtual try-ons, and influencer collaborations, accelerating trend adoption among tech-savvy shoppers. Heightened online shopping adoption, supported by robust infrastructure in urban centers, complements traditional retail while broadening reach to remote areas. This digital surge empowers emerging local brands alongside international players, fostering competition and variety that cater to evolving preferences for personalized and inclusive beauty solutions.

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Middle East Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

● Skin and Sun Care Products
● Hair Care Products
● Deodorants and Fragrances
● Makeup and Color Cosmetics
● Others

Breakup by Category:

● Conventional
● Organic

Breakup by Gender:

● Men
● Women
● Unisex

Breakup by Distribution Channel:

● Supermarkets and Hypermarkets
● Specialty Stores
● Pharmacies
● Online Stores
● Others

Breakup by Country:

● Saudi Arabia
● Turkey
● Israel
● United Arab Emirates
● Iran
● Iraq
● Qatar
● Kuwait
● Oman
● Jordan
● Bahrain
● Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Middle East Cosmetics Market

● February 2026: The rise of A-Beauty gains global recognition, with Arab beauty trends emphasizing pigment intensity, long-wear formulations, and tradition-meets-innovation through indigenous ingredients like oud, positioning the Middle East as a key hotspot influencing worldwide cosmetics aesthetics and product development.

● December 2025: Beautyworld Middle East 2025 highlights a strong shift toward longevity-focused anti-aging skincare, with consumers prioritizing science-driven, preventative products and high-performance formulas for radiant, healthy skin, alongside emerging innovations in clean and sustainable packaging.

● January 2026: Faces retailer rolls out Layla AI, a generative AI-powered beauty coach on its app (with website launch planned), providing personalized product recommendations and insights to boost customer engagement and tailored beauty experiences in the region.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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