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Butter Powder Market Overview: Major Segments, Strategic Developments, and Leading Companies
The butter powder market is poised for significant expansion over the coming years, driven by evolving consumer preferences and growing applications across the food industry. With increasing incorporation into various products and rising interest in specialty varieties, this market is set to experience sustained growth and innovation through 2030.Butter Powder Market Size and Growth Expectations Through 2030
The butter powder market size is projected to reach $3.08 billion by 2030, growing at a steady compound annual growth rate (CAGR) of 5.2%. This upward trend is supported by the rising use of butter powder in ready-to-eat foods and a surge in demand from emerging snack brands. Additionally, the growth of organic and specialty butter powder options, improvements in supply chain management, and increased adoption in food export markets contribute to this positive outlook. Key trends shaping the market include the growing preference for shelf-stable butter alternatives, higher demand from processed food manufacturers, expansion of clean-label butter powders, increased applications in bakery and snack sectors, and a stronger emphasis on extending product shelf life.
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Key Factors Fueling Growth in the Butter Powder Market
The increasing convenience-driven consumption of ready-to-eat meals is a major factor pushing butter powder demand forward. As consumers seek quick and easy food options, manufacturers are incorporating butter powder into their formulations to enhance flavor and texture.
Meanwhile, the rise of emerging snack brands is also playing a crucial role in expanding the market. These brands are innovating with butter powder to differentiate their products and appeal to health-conscious and adventurous consumers.
Leading Companies Steering the Butter Powder Industry
The butter powder industry features several prominent players, including Olam International, United Natural Foods Inc., Fonterra International, Hoosier Hill Farm, Arla Foods Group, Valio Ltd., Goodman Fielder, Westland Milk Products, California Dairies Inc., Grassland Dairy Products Inc., Murray Goulbam Co-operative Co. Limited, Kanegrade Limited, LAITA PGC, Meggle Group, EPI Ingredients, Packit Gourmet, Nutrient Survival, Nutricost, BetterBody Foods, and Betty Lou's Inc.
In a recent strategic move in March 2024, Ireland-based Lakeland Dairies acquired Belgium-based De Brandt Dairy International NV for an undisclosed sum. This acquisition is set to enhance Lakeland Dairies' footprint in the European market and strengthen its capabilities in producing premium textured butter products, including butter powder.
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Emerging Trends Shaping the Butter Powder Market
Innovation is a key focus for companies in this sector, with many developing additive-free butter powder options to meet the rising consumer demand for natural and clean-label products. Additive-free butter powder retains the authentic qualities of butter while eliminating artificial ingredients, offering an all-natural alternative.
For example, in May 2024, France-based EPI Ingredients introduced an additive-free butter powder made from natural milk fat. This product is designed for diverse uses such as pastries, baked goods, premixes, sauces, ready meals, and dairy products. It is praised for its excellent dispersion, hydration, and ease of storage, making it a versatile choice for manufacturers.
Detailed Segmentation of the Butter Powder Market
The butter powder market can be broken down into several segments:
1) By Type: Salted Butter Powder, Unsalted Butter Powder
2) By Source: Cow's Milk, Goat's Milk, Sheep's Milk, Dairy Milk Blends
3) By Nature: Organic, Conventional
4) By Distribution Channel: Supermarkets and Hypermarkets, Business-to-Business, Convenience Stores, Online Retail, and Other Channels
5) By Application: Bakery and Confectionery, Sweet and Savory Snacks, Sauces and Condiments, and other uses.
Further subcategories include:
- Salted Butter Powder: Standard Salted Butter Powder, Low-Sodium Salted Butter Powder
- Unsalted Butter Powder: Full-Fat Unsalted Butter Powder
This segmentation provides a comprehensive view of the product types, sources, and channels shaping the butter powder market globally.
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