Press release
Emerging Sub-Segments Transforming the Fast Food Market Landscape
Fast Food Market
Forecasted Growth and Future Valuation of the Fast Food Market
The fast food market is projected to expand substantially, reaching an estimated value of $868.19 billion by 2030. This growth reflects a compound annual growth rate (CAGR) of 5.7%. Several factors contribute to this upward trajectory, including the rising popularity of plant-based menu options, increased investment in automation and robotics, as well as the rapid growth of app-based food delivery services. Additionally, there is a stronger emphasis on nutritional transparency and the use of data-driven methods to engage customers more effectively. Key market trends expected to influence the industry include wider adoption of digital ordering platforms, a growing demand for healthier fast food choices, a focus on sustainable packaging solutions, expansion of delivery and takeaway services, and enhanced menu customization techniques.
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Leading Players Dominating the Fast Food Sector
The fast food market features numerous influential companies that hold significant positions in the industry. These include Auntie Anne's Inc., Cinnabon Franchisor SPV LLC, Domino's Pizza Inc., Dunkin' Brands Group Inc., Hardee's Restaurants LLC, Jack in the Box Inc., McDonald's Corporation, Restaurant Brands International Inc., Yum! Brands Inc., Doctor's Associates Inc., CKE Restaurants Holdings Inc., Inspire Brands Inc., Chipotle Mexican Grill Inc., Subway SA, Kentucky Fried Chicken, Burger King Holdings, Pizza Hut Inc., Taco Bell IP Holder LLC, International Dairy Queen Inc., Arby's Restaurant Group Inc., Jimmy John's LLC, Papa John's International Inc., Little Caesar Enterprises Inc., Sonic Drive-In Corp., Five Guys Enterprises LLC, Chick-fil-A Inc., Popeyes Louisiana Kitchen Inc., Bojangles OpCo LLC, Whataburger Restaurants LLC, In-N-Out Burger Inc., White Castle Corp., and Checkers Drive-In Restaurants Inc.
Significant Acquisition Moves in the Fast Food Market
In May 2024, Burger King, a prominent US-based fast food chain, acquired Carrols Restaurant Group for an undisclosed sum. This strategic acquisition is part of Burger King's Reclaim the Flame plan, aiming to revamp and refranchise Carrols-operated locations. The goal is to strengthen Burger King's brand presence while enhancing profitability. Carrols Restaurant Group is a US franchise company specializing in the operation of fast-food outlets, making this acquisition an important step in Burger King's growth strategy.
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How Automation and AI Are Reshaping Fast Food Services
Fast food companies are increasingly forming strategic partnerships to incorporate automation and AI technology into their service models, particularly in drive-thru ordering. Strategic partnerships help these companies combine their expertise and resources to achieve better outcomes. For example, in May 2023, CKE Restaurants Holdings partnered with Presto Automation, OpenCity, and Valyant AI-all US-based technology firms-to implement Presto Voice, an AI-powered voice ordering system. This innovation aims to improve order accuracy, accelerate service speed, increase revenue, and address staffing challenges. By automating voice ordering across its drive-thru locations nationwide, this AI solution offers a competitive advantage by enhancing customer experience and boosting upselling capabilities.
Breakdown of Key Fast Food Market Segments
This report divides the fast food market into several primary segments as follows:
1) Service Type: On-Premise, Delivery, and Takeaway
2) Product Categories: Seafood, Chicken, Sandwich, Burger, and Other Products
3) End-User Groups: Quick-Service Restaurants, Fast-Casual Restaurants, and Other End-Users
Further subcategories include:
- On-Premise Services: Dine-In and Drive-Thru
- Delivery and Takeaway: In-House Delivery, Pre-Packaged Takeaway, and Custom Order Takeaway
These segments provide a detailed understanding of the various service modes, product preferences, and customer bases that define the fast food market today.
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