India Video Streaming Market Projected to Reach USD 11.6 Billion by 2033, Driven by 10.77% CAGR

India Video Streaming Market Report Introduction

According to IMARC Group's report titled "India Video Streaming Market Size, Share, Trends and Forecast by Component, Streaming Type, Revenue Model, End User, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

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India Video Streaming Market Overview

The India video streaming market size reached USD 4.3 Billion in 2024. It is expected to grow at a CAGR of 10.77% during the forecast period 2025-2033, reaching a projected market size of USD 11.6 Billion by 2033. This growth is driven by increasing proliferation of smart devices like smartphones, smart TVs, and tablets, enhancing accessibility to streaming platforms, along with expanding high-speed internet connectivity and the adoption of digital entertainment.

India Video Streaming Market Key Takeaways

• Current Market Size: USD 4.3 Billion (2024)
• CAGR: 10.77%
• Forecast Period: 2025-2033

• The market growth is attributed to the increasing proliferation of smart devices, including smartphones, smart
TVs, and tablets.

• Expansion of high-speed internet connectivity is increasing the user base for video streaming services.

• Widespread adoption of smartphones and smart devices is transforming consumer content consumption.

• Shift towards digital entertainment and intensification of original content production by streaming providers are major market drivers.

India Video Streaming Market Growth Factors

• Smartphones are ubiquitous, with over 750 million users creating a strong mobile-first viewing ecosystem.

• The rapid expansion of 4G and 5G networks is enhancing streaming quality and accessibility.

• Affordable data plans have made video consumption more feasible and widespread.

• Increased original content production by platforms such
as Netflix, Amazon Prime Video, and Disney+ Hotstar.

• Development of hyper-local and regional language content catering to India's diverse linguistic landscape.

• Adoption of new technologies such as AR and VR to create more immersive viewing experiences.

• Expansion into tier-II and tier-III cities where internet adoption is growing rapidly.

• Growth in live sports, education, and interactive entertainment content diversifying revenue streams.

• Strategic partnerships with telecom operators to bundle subscriptions and drive user acquisition.

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India Video Streaming Market Trends

• The television landscape is evolving due to the rise of short-form video (SFV) and micro-episodic programming, changing how viewers consume content.

• Vertical video formats have gained rapid popularity on platforms such as Instagram Reels, YouTube Shorts, and TikTok.

• Major streaming services are incorporating short-form content to attract millennial and Gen Z audiences.

• Micro-episodic content (5-15 minute episodes) is increasingly popular among busy professionals and students.

• Platforms are investing in original short-form series, comedy sketches, and factual programming.

• The shareable and viral nature of short-form content helps attract and retain audiences.

• Lower production costs encourage experimentation across genres and regional markets.

• Regional and hyper-local content production is expanding to reflect India's linguistic and cultural diversity.

• Streaming services are producing vernacular content in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, Gujarati, and Punjabi.

India Video Streaming Market Segmentation

Component Insights:

• Solution: IPTV, Over-the-top, Pay TV
• Services: Consulting, Managed Services, Training and Support

Streaming Type Insights:

• Live/Linear Video Streaming
• Non-Linear Video Streaming

Revenue Model Insights:

• Subscription
• Transactional
• Advertisement
• Hybrid

End User Insights:

• Personal
• Commercial

Regional Insights

• North India
• West and Central India
• South India
• East and Northeast India

The market is dominated by regions with strong internet penetration and urbanization. The overall India video streaming market is projected to grow at a CAGR of 10.77%, with South India and North India being major contributors to market share.

India Video Streaming Market Recent Developments & News

• May 2025: Amazon Prime Video announced plans to introduce limited advertisements for Indian subscribers starting June 2025. The ad load will be lighter than traditional TV, with an optional ad-free upgrade for a fee. This aims to support increased content investments while maintaining a strong position in India's OTT landscape.

• February 2025: JioStar launched JioHotstar by merging Disney+ Hotstar and JioCinema services, creating India's largest streaming platform with over 50 crore users and 300,000 hours of content, positioning it as a direct competitor to Netflix and Amazon Prime Video.
India Video Streaming Market Key Highlights of the Report

• Comprehensive quantitative analysis of market segments from 2019-2033.

• Latest information on market drivers, challenges, and opportunities.

• Porter's five forces analysis to assess industry competitiveness.

• Detailed competitive landscape with key player positioning and strategies.

• Historical and forecast data for component, streaming type, revenue model, end user, and region segments.

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