Press release
Emerging Growth Patterns Driving Expansion in the Stevia Market
Stevia Market Size
Stevia Market Size and Expected Growth Trajectory by 2030
The stevia market is forecasted to grow significantly, reaching a valuation of $1.87 billion by 2030. This represents a compound annual growth rate (CAGR) of 12.9%, indicating rapid expansion. Several factors contribute to this growth, including the rising popularity of clean-label sweeteners, the broadening range of plant-based food offerings, increased use of stevia in dietary supplements, advancements in flavor-masking technologies, and growing regulatory support for natural sweetening solutions. Additionally, key trends influencing the market include higher adoption of stevia in low-calorie foods, surging demand for organic stevia variants, reformulations in beverage products incorporating stevia, expansion in the production of high-purity steviol glycosides, and enhanced efforts to optimize taste.
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Leading Companies Driving the Stevia Market Forward
The stevia market features a number of prominent players actively shaping its development. These include Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd., Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd., Ganzhou Julong High-Tech Industrial Co Ltd., Whole Earth Brands Inc., Biolotus Technology Jiangsu Inc., and Kerry Group plc.
In a notable market development, SK Capital Partners, LP, a private equity firm based in the United States, acquired J&K Ingredients, Inc. in November 2023 for an undisclosed sum. This acquisition aims to strengthen J&K Ingredients' capabilities in the growing clean label, natural, and organic product segments. J&K Ingredients is recognized as a US-based manufacturer specializing in stevia products.
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Flavor Innovation and Emerging Opportunities in the Stevia Sector
Flavor innovation is becoming a central focus within the stevia market, as companies seek to enhance consumer appeal by introducing indulgent yet naturally sweetened choices. One standout example is the development of salted caramel flavor, which blends the sweetness of caramel with a subtle salty note to create distinctive taste profiles. This helps brands differentiate their clean-label product lines while catering to consumers' demand for zero-calorie sweeteners. In September 2024, Zevia, a US beverage company specializing in zero-sugar, stevia-sweetened drinks, launched a limited-edition Salted Caramel Zero Sugar Soda. This product offers a rich soda experience without sugar, calories, artificial sweeteners, or colors, relying on highly purified stevia leaf extract for natural sweetness. Such innovations expand flavor variety, improve consumer choice in better-for-you beverages, and highlight stevia's versatility as a natural sweetener.
Breakdown of Market Segments and Largest Contributors in the Stevia Industry
The stevia market is categorized into various segments to provide a clear view of its scope:
1) By Product Type: Powder, Liquid, Leaf
2) By Nature: Organic, Conventional
3) By Application: Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, and Other Applications
Further subcategories include:
- Powder: Granulated Stevia Powder, Stevia Extract Powder
- Liquid: Liquid Stevia Drops, Concentrated Liquid Stevia
- Leaf: Dried Stevia Leaves, Fresh Stevia Leaves
Among these, product and application segments help identify dominant areas contributing to overall market share and growth potential.
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Stevia Market
Parent Market Analysis
Sweetener market comprises ofcaloric and non-caloric sweeteners. Among which caloric sweetener includes sucrose, table sugar, raw sugar, and others. Whereas non caloric sweetener have been further segmented into natural as well as synthetic sweeteners. The natural sweeteners are further classified as low potency and high potency sweetener whereas synthetic sweeteners include advantame, aspartame, sucralose and others. Increased consumer awareness towards low caloric food across the globe has changed…
