Europe Anime Market Revenue Update: Internet Distribution Leads with 32% Share in 2025 as Streaming Drives Monetization

Market Overview

The Europe anime market size was valued at USD 9.06 Billion in 2025 and is projected to reach USD 16.40 Billion by 2034. It is expected to grow at a compound annual growth rate (CAGR) of 6.82% during the forecast period from 2026 to 2034. The market expansion is driven by digital streaming services making Japanese animation widely accessible, supported by localization efforts such as multilingual dubbing and subtitling. Strategic licensing, a thriving convention circuit, and merchandise ecosystems further strengthen the market.

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Study Assumption Years

Base Year: 2025
Historical Period: 2020-2025
Forecast Period: 2026-2034

Europe Anime Market Key Takeaways

The Europe anime market size was valued at USD 9.06 Billion in 2025.
The Europe anime market is expected to grow at a CAGR of 6.82% from 2026-2034.
The forecast period spans from 2026 to 2034.
Internet distribution dominates with a 32% market share in 2025, driven by streaming platforms with extensive anime libraries, simulcast releases, and region-specific localization.
The United Kingdom leads the market with a 24% share in 2025, due to strong consumer spending, distribution infrastructure, and major licensing operations.
The market benefits from growing mainstream acceptance of anime, supported by content licensing, platform expansion, and cross-media collaborations.
Streaming platforms and fan engagement establish a sustainable ecosystem where content consumption drives merchandise sales, conventions, and theatrical experiences.

Market Growth Factors

Digital Streaming Platform Proliferation and Content Accessibility

Over the years, the emergence of streaming services across Europe has allowed for increased access to not only previously licensed back catalog titles but new original anime shows as well, with many of these services being flagship big name streaming platforms. This opens up the content to a wider audience of casual viewers as well as dedicated fans on multiple devices with ad-supported subscription pricing tiers. Its availability in many languages and subtitled/dubbed versions has helped increase viewership and decrease the incentive to pirate.

Growing Fan Convention Culture and Community Engagement

European anime conventions have become large cultural, social and trade events. They provide fans opportunities to meet creators, voice actors, and event organizers, in addition to screenings, cosplay contests, sales, and parties. The convention circuit functions as a marketing and consumer outreach tool: it provides the industry with loyalty and interest in the long term, stimulating demand for anime and related merchandise.

Expanding Merchandising Ecosystem and Cross-Media Franchise Development

In Europe, the anime merchandise market has grown, with fans buying collectibles, apparel and accessories based on popular anime series. Co-ordinated releases include figurines, clothes, and limited-quantity merchandise. Since then, other collaborations between anime companies and retail brands have also made anime merchandise more easily available through department stores, as well as e-commerce sites across Europe. Increased demand for higher quality anime merchandise from adult collectors has helped to further drive market growth.

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Market Segmentation

Revenue Source:

Internet Distribution: Dominates the European anime market with a 32% share in 2025. Streaming platforms provide immediate access to extensive content, including simulcasts. Subscription models effectively convert casual viewers and reduce piracy through competitive pricing and rich user experiences. Multi-language dubbing and subtitling cater to diverse linguistic audiences, increasing engagement and repeat viewership.
T.V.
Movie
Video
Merchandising
Music
Pachinko
Live Entertainment

Countries Covered:

United Kingdom: The leading country with a 24% share in 2025, attributed to substantial consumer entertainment spending, robust distribution infrastructure, and prominent licensing operations. The UK serves as a strategic hub for anime distribution in Europe.
Germany
France
Italy
Spain
Others

Regional Insights

The United Kingdom dominates the European anime market with a 24% share in 2025. This is driven by high entertainment spending, advanced distribution networks, and English-language content dominance. The UK's strong licensing environment, retail channels, and increasing theatrical releases bolster its market position. The country acts as a strategic gateway for broader European content distribution, supported by prioritization from major streaming platforms and a vibrant convention culture.

Recent Developments & News

In June 2025, Crunchyroll announced its Summer 2025 anime lineup for Europe, including premieres like Gachiakuta, Kaiju No. 8 Season 2, DAN DA DAN Season 2, and My Dress-Up Darling Season 2. Returning series such as Dr. STONE and Toilet-bound Hanako-kun were also included, expanding content availability across Europe and reinforcing Crunchyroll's market presence.

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Key Players

Crunchyroll
Toho

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