Competitive Analysis: Leading Companies and New Entrants in the Edible Flakes Market

The edible flakes market is poised for significant expansion over the coming years, driven by evolving consumer preferences and innovative product developments. As more people seek nutritious and convenient breakfast options, this sector is attracting considerable attention from manufacturers and retailers alike. Let's explore the current market value projections, key players, emerging trends, and important segments shaping the edible flakes industry.

Projected Market Value and Growth Trajectory of the Edible Flakes Market
The edible flakes market is forecasted to grow robustly, reaching a value of $37.06 billion by 2030. This expansion corresponds to a compound annual growth rate (CAGR) of 8.1% during the forecast period. Several factors are fueling this growth, including a rising demand for cereals that are high in protein yet low in sugar, an increased emphasis on sourcing grains sustainably, the rapid growth of online grocery shopping, and greater consumer interest in plant-based breakfast alternatives. Additionally, continual innovation in cereal recipes is helping to broaden the market appeal. Key trends that will shape the industry include surging demand for organic and whole-grain cereal options, an expansion in fortified and functional flakes, consumer preference for clean-label ingredients, enhanced focus on texture and crunch, and inventive use of alternative grains in products.

Download a free sample of the edible flakes market report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=12566&type=smp&utm_source=OpenPR&utm_medium=Paid&utm_campaign=Feb_PR

Top Players Influencing the Edible Flakes Market Landscape
The edible flakes industry is dominated by several well-established companies known for their extensive product portfolios and strong market presence. Leading organizations in this space include Nestle S.A., PepsiCo Inc., General Mills Inc., The Kellogg Company, Dr. August Oetker AG, Post Holding Company, Quakers Oat Company, Patanjali Ayurved Limited, The Hain Celestial Group Inc., Marico Ltd., H & J Bruggen KG, Bob's Red Mill Natural Foods, SunOpta Inc., Nature's Path Foods, NOW Foods, Mary's Gone crac*kers Inc., Freedom Foods Group, Nutiva Inc., Baggry's India Limited, Attune Foods LLC, Purely Elizabeth, Mom's Best Cereals, Julian Bakery Inc., Aarrowhead Mills Inc., Back to Nature Foods Company, and Proti Foods.

Strategic Collaborations Highlighted by Kellogg and Hershey Partnership
A notable development in the edible flakes market occurred in June 2023, when The Kellogg Company, known for its chocolate frosted flakes, teamed up with The Hershey Company, a renowned US-based chocolate and cocoa producer. This collaboration aims to blend Hershey's premium chocolate flavor with the signature crunch of Kellogg's Chocos cereal. The partnership will make this combined product available through multiple retail channels, supported by an engaging marketing campaign designed to delight millions of consumers.

View the full edible flakes market report:
https://www.thebusinessresearchcompany.com/report/edible-flakes-global-market-report?utm_source=OpenPR&utm_medium=Paid&utm_campaign=Feb_PR

Emerging Product Trends Expanding Market Opportunities
Salted caramel flavored flakes are gaining momentum as a popular innovation within the edible flakes market, as companies seek to boost their profit margins through novel product offerings. These salted caramel flakes are thin, crisp pieces infused with a rich, sweet-salty flavor profile that enhances a variety of culinary treats. For example, in October 2023, Stover & Company, a US-based baking ingredient supplier, launched salted caramel flakes under its own brand Eleven o'one. These flakes bring versatility and a unique taste experience, elevating desserts such as ice cream, cupcakes, and brownies. They can also be mixed into cookie, muffin, or cake batter to deliver a burst of salty caramel goodness that keeps consumers coming back for more.

Segmented Analysis of the Edible Flakes Market
The edible flakes market is categorized into several important segments to better understand consumer preferences and product offerings:
1) Product Types: Wheat Flakes, Rice Flakes, Flakey Oats, Corn Flakes, and Other Products
2) Nature: Organic and Conventional
3) Distribution Channels: Hypermarkets or Supermarkets, Online Retailers, and Specialty Stores

Further breakdowns within product types include:
- Wheat Flakes: Whole Wheat Flakes and Multigrain Wheat Flakes
- Rice Flakes: Flattened Rice and Puffed Rice Flakes
- Flakey Oats: Instant Oats Flakes and Rolled Oats Flakes
- Corn Flakes: Sweetened Corn Flakes and Unsweetened Corn Flakes
- Other Products: Barley Flakes, Quinoa Flakes, Millet Flakes

These categories reflect the diverse range of options available, catering to various dietary needs and consumer tastes in the edible flakes market.

Reach out to us:
The Business Research Company: https://www.thebusinessresearchcompany.com/,
Americas +1 310-496-7795,
Europe +44 7882 955267,
Asia & Others +44 7882 955267 & +91 8897263534,
Email us at info@tbrc.info.

Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

Learn More About The Business Research Company
With over 17500+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.