Future Perspectives: Key Trends Shaping the Food Supplements Market Until 2030

A look into the future of the food supplements industry reveals promising expansion driven by evolving consumer habits and technological advancements. With increasing health awareness and personalized nutrition gaining traction, the market is set to experience significant developments through the end of the decade.

Projected Market Size and Growth Trajectory for the Food Supplements Market
The food supplements industry is anticipated to expand rapidly over the next several years, reaching a market size of $409.96 billion by 2030. This growth corresponds to a robust compound annual growth rate (CAGR) of 11.4%. Several factors contribute to this upward trend, including a rising preference for personalized supplements, increased demand from aging demographics, greater penetration of online sales channels, and a stronger focus on gut and mental health wellness. Additionally, the integration of digital health platforms is playing an important role in shaping this market's trajectory. Key trends expected to influence growth involve a surge in immunity-boosting products, a growing appeal of gummy supplements and other novel delivery formats, an expanded interest in personalized nutrition, a shift toward plant-based and clean-label ingredients, and a heightened emphasis on preventive healthcare.

Download a free sample of the food supplements market report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=24977&type=smp&utm_source=OpenPR&utm_medium=Paid&utm_campaign=Feb_PR

Leading Players in the Food Supplements Sector
The food supplements market is currently dominated by several influential companies, including Archer-Daniels-Midland Company (ADM), Bayer AG, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Blackmores Limited, Vitabiotics Ltd., MusclePharm Corporation, Viome Life Sciences Inc., VitaminLab, Hum Nutrition Inc., Vitl, Persona Nutrition, Nourished, Nutrafill, Rootine, LifeDNA, Vous Vitamin LLC, Custom Nutra, Fairhaven Health, Healthy Mama, and Everly Wellness.

For example, in April 2025, Spain-based investment platform Seaya Andromeda acquired a majority stake in Baïa Food, a manufacturer specializing in digestive health and wellness supplements. This acquisition aims to accelerate Baïa Food's growth by supporting its transition from an online-only business model to a multichannel retail approach. It also seeks to establish Baïa Food as a leading European brand in nutritional supplements by expanding its international footprint and strengthening its presence in pharmacy and retail outlets.

View the full food supplements market report:
https://www.thebusinessresearchcompany.com/report/food-supplements-global-market-report?utm_source=OpenPR&utm_medium=Paid&utm_campaign=Feb_PR

Important Market Drivers Encouraging Expansion in Food Supplements
A major factor stimulating growth in the food supplements industry is the increasing development of advanced products like custom vitamin supplements. These offerings aim to boost consumer engagement by leveraging data-driven nutrition solutions tailored to individual health profiles. Such personalized supplements are designed to meet specific health needs, lifestyles, and biological data, which can be gathered through questionnaires, DNA testing, or laboratory results.

For instance, in December 2024, UK-based Bioniq introduced Build Your Own, a highly personalized supplement platform. It enables customers with special health considerations-such as allergies, vitamin and mineral intolerances, or chronic conditions-to design custom supplement formulas by selecting from over 50 nutrients or following AI-guided recommendations based on their health data. This product utilizes Bioniq's patented granular dosage technology to ensure high bioavailability and represents the company's most significant advancement since its Bioniq GO offering. It directly addresses the nutritional needs of up to 15% of individuals requiring tailored supplementation.

How the Food Supplements Market Is Organized into Segments
The food supplements market is categorized into several comprehensive segments for better market understanding and analysis:

1) By Type: Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics, and Other Types
2) By Form: Tablets, Capsules, Soft Gels, Powders, gummie*s*, Liquids, and Other Forms
3) By Distribution Channel: Offline and Online
4) By Application: Energy and Weight Management, General Health, Bone and Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, and Other Applications
5) By End-User: Adults, Geriatric Populations, Pregnant Women, Children, and Infants

More detailed subcategories include:
- Botanicals such as Herbal Extracts, Plant Powders, Essential Oils, and Phytochemicals
- Vitamins like Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E, and Vitamin K
- Minerals including Calcium, Magnesium, Iron, Zinc, Potassium, and Selenium
- Amino Acids split into Essential Amino Acids, Non-Essential Amino Acids, and Branched-Chain Amino Acids
- Enzymes categorized as Digestive, Systemic, and Food Enzymes
- Probiotics divided into Lactobacillus Species, Bifidobacterium Species, Spore-forming Probiotics, and Yeast-based Probiotics
- Other types such as Omega-3 Fatty Acids, Fiber Supplements, Antioxidants, Collagen Peptides, and Melatonin

This detailed segmentation ensures a clear view of product types and consumer applications across the market.

Reach out to us:
The Business Research Company: https://www.thebusinessresearchcompany.com/,
Americas +1 310-496-7795,
Europe +44 7882 955267,
Asia & Others +44 7882 955267 & +91 8897263534,
Email us at info@tbrc.info.

Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

Learn More About The Business Research Company
With over 17500+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.Our flagship product, the Global Market Model (GMM), is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.