Press release
Future Prospects: Key Trends Shaping the Food Authenticity Market Until 2030
The importance of verifying food authenticity has become increasingly critical in today's market, driven by consumer demand for transparency and safety. As technology advances and regulations tighten, the food authenticity sector is positioned for substantial growth. Let's examine the current market size, key players, driving factors, and emerging trends shaping this industry.Anticipated Expansion of the Food Authenticity Market by 2030
The food authenticity market is projected to experience significant growth, reaching a valuation of $13.17 billion by 2030. This reflects a compound annual growth rate (CAGR) of 9.3%. Several factors contribute to this expansion, including stricter regulatory enforcement on food labeling, increased investment in cutting-edge analytical technologies, and the rollout of digital traceability systems. Additionally, there is a growing emphasis on transparency throughout the supply chain and wider adoption of real-time authenticity monitoring methods. Trends expected to dominate include the growing use of DNA-based testing methods, blockchain technology for traceability verification, heightened demand for anti-fraud solutions, broader application of authenticity testing in processed foods, and stronger regulatory compliance efforts.
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Leading Organizations Influencing the Food Authenticity Market
The competitive landscape of the food authenticity market is shaped by numerous influential companies such as SGS SA, Intertek Group plc, Eurofins Scientific SE, ALS Limited, Bureau Veritas S.A., and Mérieux NutriSciences Corporation, among others. In a notable move in May 2024, Mérieux NutriSciences, a US-based food safety and quality service provider, acquired Bureau Veritas. This acquisition aims to strengthen Mérieux NutriSciences' global presence in food testing, inspection, and certification (TIC) by expanding its geographic reach and capabilities, particularly across Asia-Pacific and Canada. Bureau Veritas, headquartered in France, is known for its expert TIC services that include product and material testing to ensure compliance with regulations, inspection of processes and systems to identify risks, and certification services that validate adherence to industry standards, thereby enhancing organizational credibility.
Innovative Trends Reshaping the Food Authenticity Industry
Companies in the food authenticity sector are increasingly focusing on developing portable, technology-driven testing solutions that enable rapid on-site verification. These innovations utilize mobile spectroscopic technologies to provide quick compositional analysis, offering a convenient alternative to slow and location-dependent laboratory testing. For example, in March 2024, Bia Analytical Ltd., based in Ireland, partnered with TrinamiX GmbH from Germany to introduce a portable authenticity testing service. This innovation uses mobile Near Infrared (NIR) spectroscopy, allowing stakeholders such as producers, distributors, retailers, and auditors to instantly verify the authenticity of food products at the point of sampling, regardless of location.
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Detailed Segmentation and Market Share Forecast in the Food Authenticity Sector
The food authenticity market is broadly categorized by target testing, types of food tested, and technologies utilized. Target testing includes segments like meat speciation, false labeling, adulteration tests, country of origin, and aging. The food categories tested cover meat and meat products, dairy, cereals, grains, pulses, processed foods, and other food types. On the technology front, methods include polymerase chain reaction (PCR) based tests, liquid chromatography-mass spectrometry, isotope techniques, immunoassay or ELISA, along with other emerging technologies. Further subsegments in target testing break down into species identification and DNA barcoding within meat speciation, label verification and certification checks under false labeling, chemical and microbiological testing for adulteration, and geographic origin plus traceability analysis for country of origin and aging evaluations.
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