Personalized Nutrition Market to hit US$ 48.9 Billion by 2031 | North America leads with 35% share | Major Companies 2026 - NutraGene, Nestlé Health Science, Nutrigenomix Inc.

As per DataM intelligence research report "The Global Personalized Nutrition Market reached USD 17.4 billion in 2022 and is expected to reach USD 48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031."

The market is growing due to rising demand for customized dietary solutions based on individual needs. Advances in genomics and digital health enable tailored nutrition plans. Increasing focus on preventive healthcare drives adoption.

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DataM Intelligence unveils exclusive insights into the Personalized Nutrition Market 2026, highlighting emerging trends, growth drivers, and key regional opportunities for manufacturers, suppliers, and industry professionals worldwide

United States: Recent Developments

✅ In January 2026, Nestlé Health Science expanded its personalized nutrition solutions in the U.S. with data-driven dietary supplements tailored to individual health needs. The platform integrates biomarker analysis and digital health tools for precision recommendations. The company continues advancing targeted nutrition strategies.

✅ In December 2025, Abbott Laboratories enhanced its personalized nutrition portfolio with customized nutritional products based on metabolic and lifestyle data. The initiative focuses on improving patient outcomes through precision nutrition. Abbott continues investing in science-backed nutritional solutions.

✅ In November 2025, Herbalife Nutrition introduced personalized nutrition programs leveraging digital platforms and consumer data insights. The solutions provide tailored dietary plans and supplement recommendations. Herbalife continues expanding its direct-to-consumer personalized offerings.

✅ In September 2025, Amway launched customized nutrition solutions using AI-driven assessments and personalized supplement packs. The platform targets wellness-focused consumers seeking individualized health support. Amway continues strengthening its digital nutrition ecosystem.

Japan: Recent Developments

✅ In January 2026, Ajinomoto Co. expanded its personalized nutrition initiatives using amino acid profiling and digital health tools. The solutions are designed to optimize dietary intake and improve overall wellness. Ajinomoto continues advancing precision nutrition technologies.

✅ In December 2025, Meiji Holdings introduced tailored nutrition products based on individual health data and lifestyle factors. The company focuses on functional foods and targeted supplementation. Meiji continues strengthening its personalized healthcare nutrition portfolio.

✅ In November 2025, Suntory Holdings expanded its health and wellness segment with personalized nutrition solutions leveraging consumer data analytics. The offerings include functional beverages and supplements. Suntory continues investing in data-driven nutrition innovation.

✅ In September 2025, Otsuka Holdings developed personalized nutrition programs focused on medical nutrition and disease management. The solutions integrate clinical data and digital tools for tailored interventions. Otsuka continues expanding its role in precision healthcare.

Personalized Nutrition Market: Competitive Intelligence
NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc. and BASF SE.

NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc., and BASF SE are collectively shaping the Personalized Nutrition Market by driving adoption of tailored dietary insights that integrate genomics, microbiome analysis, and advanced ingredient science. Together, they expand the reach of personalized nutrition solutions by combining consumer‐accessible testing platforms with scientifically optimized nutritional formulations, helping individuals and healthcare professionals make more informed dietary decisions. Their combined efforts support the broader market's shift from one‐size‐fits‐all recommendations to bespoke nutritional guidance that aligns with genetic, metabolic, and lifestyle profiles. By strengthening both the demand side through consumer engagement and the supply side through innovative product development, these companies reinforce the Personalized Nutrition Market as a high‐growth segment of health and wellness.

Individually and in combination, these organizations' strengths create competitive differentiation and momentum within the Personalized Nutrition Market by offering complementary capabilities that span data analytics, actionable recommendations, and tailored nutrient solutions. NutraGene, Nutrigenomix Inc., DNAfit Ltd., and 23andMe Inc. leverage genetic and biomarker data to unlock insights into individual nutritional needs, while Viome Inc. expands this with microbiome‐based metabolic profiling. Nestlé Health Science and BASF SE bring deep ingredient innovation and formulation expertise that translate personalized insights into high‐quality nutritional products, and Symrise's sensory and functional ingredient platforms enhance consumer appeal and effectiveness. Nutrafol Inc. and GenoPalate Inc. further broaden the ecosystem by linking personalized data to targeted wellness formulations that address specific health and lifestyle objectives. Together, their integrated value propositions accelerate adoption, deepen market relevance, and help establish the Personalized Nutrition Market as a strategic intersection of science, technology, and consumer health outcomes.

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Segment Covered in the Personalized Nutrition Market:
By Type
The market is segmented into nutrigenomics 35%, metabolic profiling 25%, lifestyle & dietary assessment 20%, and others 20%, with nutrigenomics dominating due to its precision in tailoring nutrition based on genetic makeup. Metabolic profiling is gaining traction for personalized diet and health monitoring. Lifestyle and dietary assessments are widely adopted in wellness and preventive healthcare. Increasing consumer awareness about personalized health and data-driven nutrition drives growth.

By Dosage Form
Dosage forms include capsules 30%, powders 25%, liquids 20%, gummy 15%, and others 10%, with capsules dominating due to ease of consumption, stability, and accuracy in nutrient delivery. Powders and liquids are widely used in protein and meal replacement formulations. Gummy and innovative formats are growing with rising adoption among younger consumers.

By Distribution Channel
Distribution channels include online retail 40%, supermarkets/hypermarkets 25%, specialty stores 20%, and others 15%, with online retail dominating due to convenience, wider product selection, and digital health platforms. Specialty stores and supermarkets cater to premium and established consumer bases. Increasing e-commerce penetration and digital health adoption drive market growth.

By Application
Applications include weight management 25%, sports & fitness nutrition 20%, preventive healthcare 20%, chronic disease management 15%, cognitive & brain health 10%, and others 10%, with weight management dominating due to rising obesity and lifestyle-related health concerns. Sports & fitness and preventive healthcare are growing with fitness awareness and proactive health monitoring. Personalized nutrition for chronic diseases is gaining traction with aging populations.

By End-User
End-users include individual consumers 60%, healthcare providers 25%, and corporate wellness programs 15%, with individual consumers dominating due to increasing adoption of at-home health monitoring and personalized diet plans. Healthcare providers are growing as nutrition professionals integrate personalized solutions into patient care. Corporate wellness programs are expanding with employee health initiatives.

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Regional Analysis
North America - 35% Share
North America leads with 35% share due to high awareness of personalized health solutions and digital health adoption in the United States and Canada. Nutrigenomics and capsules dominate. Online retail is the key distribution channel. Weight management and preventive healthcare are major applications. Strong healthcare infrastructure and tech adoption drive growth.

Europe - 25% Share
Europe holds 25% share driven by demand for nutrigenomics and metabolic profiling in Germany, France, and the UK. Powders and capsules dominate dosage forms. Specialty stores and online channels lead distribution. Preventive healthcare and chronic disease management are key applications. Regulatory support for personalized nutrition and wellness trends fuel growth.

Asia-Pacific - 20% Share
Asia-Pacific accounts for 20% share due to increasing health awareness and adoption of personalized nutrition in China, India, Japan, and Australia. Nutrigenomics and lifestyle assessments dominate. Capsules and powders are primary forms. Online retail is widely used. Weight management and sports nutrition are growing applications. Rising middle-class population and fitness trends drive demand.

South America - 10% Share
South America holds 10% share with adoption in Brazil and Argentina. Lifestyle & dietary assessment dominates. Capsules and powders are widely used. Supermarkets and online retail are key channels. Weight management and preventive healthcare are main applications. Increasing health-conscious consumers support growth.

Middle East & Africa - 10% Share
Middle East & Africa accounts for 10% share driven by rising demand for personalized health and nutrition solutions in UAE, Saudi Arabia, and South Africa. Nutrigenomics and metabolic profiling are key types. Capsules and powders dominate dosage forms. Online retail and specialty stores lead distribution. Weight management and preventive healthcare are primary applications. Growing urbanization and digital adoption drive market expansion.

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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