Press release
Emerging Growth Patterns Driving Expansion in the Bakery and Confectionery Market
The bakery and confectionery sector is poised for substantial expansion over the coming years, driven by shifting consumer preferences and innovative product developments. As the market evolves, new trends and major players continue to shape its trajectory, promising an exciting future for both producers and consumers alike.Projected Growth and Market Size of the Bakery and Confectionery Industry
The bakery and confectionery market is set to experience impressive growth, reaching a market size of $1212.94 billion by 2030. This expansion corresponds to a compound annual growth rate (CAGR) of 5.1%. Key factors propelling this growth include a rising demand for healthier bakery options, the rapid advancement of e-commerce food retailing, innovations in sugar reduction, a stronger emphasis on sustainable ingredient sourcing, and the premiumization of confectionery products. Additionally, notable market trends anticipated during this period are the rise of clean-label bakery and confectionery items, a surge in premium and artisanal offerings, increased interest in portion-controlled products, heightened product customization and innovation, along with a focus on extending shelf life.
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Leading Players Making an Impact in the Bakery and Confectionery Market
Several major corporations dominate the bakery and confectionery industry landscape, including well-known names such as Nestlé S.A., PepsiCo Inc., Mars Inc., Mondelez International, Roshen Confectionery Corp., The Kraft Heinz Company, Valeo Foods Group, Grupo Bimbo S.A.B. de C.V., General Mills Inc., Ferrero Group, Kellanova, Lotte Corp., The Hershey Company, Yamazaki Baking Co. Ltd., Barry Callebaut AG, The J.M. Smucker Company, Flowers Foods Inc., Bimbo Bakeries USA, Hostess Brands Inc., Lindt & Sprüngli AG, PIM Brands Inc., and Crown Confectionery Co.
Strategic Moves to Strengthen Market Positions
In February 2025, Martin Braun-Gruppe, a bakery and confectionery products manufacturer based in Germany, acquired Hoff's Bakery, a US-based company known for its premium frozen desserts and baked goods catering to foodservice and retail sectors. Although the acquisition amount was not disclosed, this strategic move is aimed at bolstering Martin Braun-Gruppe's portfolio in frozen bakery and dessert products, expanding its presence in the North American market, and enhancing production capabilities to better meet increasing global demand.
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Important Trends Shaping the Bakery and Confectionery Industry
Companies in the bakery and confectionery market are heavily investing in technological advancements to improve product quality and innovate flavors in response to consumer desires for convenient and tasty snacks. One notable example is the introduction of Cadbury cookies, a product line that combines the renowned Cadbury chocolate with a crunchy cookie texture to deliver an indulgent treat experience.
Cadbury cookies, launched in June 2023 by Baker & Baker, a UK-based bakery company, feature a variety of flavors, convenient packaging designed for on-the-go consumption, and high-quality ingredients. The strong brand recognition of Cadbury combined with the product's appealing texture and taste has made these cookies a popular choice among consumers looking for indulgent yet convenient snack options.
Detailed Segmentation Within the Bakery and Confectionery Market
This report breaks down the bakery and confectionery market into distinct segments to better understand its structure:
1) By Type: Sugar and Confectionery Products, Bread and Bakery Products
2) By Price Point: Economy, Mid-Range, Luxury
3) By Distribution Channel: Supermarkets or Hypermarkets, Convenience Stores, E-Commerce, Other Distribution Channels
Further subcategories include:
- Sugar and Confectionery Products: Chocolates, Hard Candy, Gummy Candies, Marshmallows, Licorice
- Bread and Bakery Products: Sliced Bread, Artisan Bread, Rolls and Buns, Flatbreads
This segmentation helps capture the diverse range of products and consumer preferences within the market, offering valuable insights for stakeholders.
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