Press release
USA Golf Tourism Market Forecast to Reach USD 9.8 Billion by 2036 as Institutional Investment and Destination Travel Reshape Industry
USA Golf Tourism Market
Industry participation trends provide the foundation for this outlook. The 2024 State of the Industry Report by the National Golf Foundation confirmed that U.S. on-course participation reached 37.2 million golfers, the highest level in two decades. This sustained consumer engagement has encouraged resort operators to invest in new courses, upgraded clubhouses, and multi-amenity packages that turn single rounds into multi-day travel experiences.
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Institutional Capital and Professional Golf Drive Tourism Growth
• The transformation of the U.S. golf tourism market is being accelerated by large-scale capital deployment and new commercial structures within professional golf. In January 2024, the PGA TOUR finalized a deal with Strategic Sports Group, led by Fenway Sports Group, to invest up to USD 3 billion into a new for-profit entity known as PGA TOUR Enterprises.
• Analysts suggest this investment strengthens tournament infrastructure, expands fan engagement, and improves commercial operations tied to host cities. FMI estimates that enhanced media rights, hospitality offerings, and spectator conversion strategies could generate an additional USD 400-600 million in annual tournament-related tourism spending by 2030 across more than 40 U.S. venues.
• At the same time, portfolio consolidation is reshaping the competitive landscape. Topgolf Callaway Brands announced in November 2024 an agreement to sell a 60% stake in its Topgolf entertainment business to Leonard Green and Partners for approximately USD 1.1 billion, supporting expansion of urban entertainment-golf venues. Meanwhile, Troon expanded operations through acquisitions totaling 31 facilities across key states, while Arcis Golf added major club assets in Texas and Atlanta during 2025.
Destination Development Strengthens Travel Appeal
Large-scale resort investments are reinforcing the United States' position as the leading global golf tourism destination by value. New developments include the launch of the Biltmore Championship in Asheville, North Carolina, beginning in September 2026, as well as the opening of Wild Spring Dunes, a 2,400-acre resort in East Texas. Florida's Streamsong Resort is also scheduled to unveil a fourth 18-hole course during 2026.
According to FMI, these projects reflect a broader shift away from fragmented independent clubs toward integrated, institutionally managed networks designed for traveling golfers. The model emphasizes repeat visitation, cross-resort packages, and coordinated hospitality offerings.
Market Performance and Regional Footprint
The United States accounted for an estimated USD 12 billion in golf tourism market value in 2024, representing roughly 67% of North America's total segment. Domestic travelers contributed approximately 60% of market activity, while international visitors represented 40%, drawn by destination courses and tournament events.
Key destinations include Pebble Beach Golf Links, Pinehurst Resort, and TPC Scottsdale. Additional demand is driven by scenic and resort-focused experiences such as Bandon Dunes in Oregon and Hawaiian golf resorts that combine leisure travel with sporting activities.
FMI reports that eco-conscious course design and wellness-integrated resorts are increasingly shaping buyer decisions, while major tournaments continue to fuel visitor volumes and hospitality revenue.
Booking Trends and Group Dynamics
Digital transformation is altering how golf trips are planned and purchased. By 2026, 63% of bookings are expected to be made through direct online channels, reflecting increased consumer preference for transparent pricing, instant confirmations, and mobile-friendly reservation systems. Travel agents are projected to account for the remaining 37%, signaling continued relevance but reduced dominance.
Corporate golf tourism is anticipated to lead the market in 2026 with a 40% share, supported by demand for business retreats and client entertainment at premium resorts. Family groups are expected to represent 25% of demand, couples 20%, youth groups 10%, and solo travelers 5%. The diversification highlights golf tourism's evolving demographic base and the increasing segmentation of resort experiences.
Competitive Landscape
The U.S. golf tourism market is characterized as moderately consolidated, with premium operators holding significant shares. Leading companies include Pebble Beach Resorts (25%), Myrtle Beach Golf Holidays (18%), and Bandon Dunes Golf Resort (12%), alongside numerous regional operators offering specialized travel packages.
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FAQ - USA Golf Tourism Market
• What is the growth outlook for the U.S. golf tourism market?
FMI projects a CAGR of 5.2% between 2026 and 2036, with the market growing from USD 5.9 billion to USD 9.8 billion.
• How do analysts expect the market to evolve?
Analysts anticipate a transition toward institutional-grade destination networks where portfolio operators and entertainment-golf platforms replace fragmented independent models.
• Which country holds the largest share of global golf tourism?
The United States leads globally, supported by large-scale participation, extensive resort infrastructure, and concentration of tournament venues.
• How large will the market be by 2036?
The U.S. golf tourism market is projected to reach USD 9.8 billion.
• What defines the U.S. golf tourism market?
The market includes revenue generated from golf-driven travel such as green fees, resort accommodation, tournament travel, entertainment-golf visits, and related tourism spending.
• What trends are shaping the market globally?
Key trends include institutional investment in professional golf, entertainment-golf monetization, and consolidation of multi-club portfolios by large operators.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.
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