Overview of Segmentation, Market Dynamics, and Competitive Landscape in the Gift Wrapping Products Market

The gift wrapping products market is set to experience significant growth as consumer preferences evolve and new trends emerge. With increasing awareness around sustainability and the rise of online gifting, this sector is becoming a crucial part of the broader packaging and gifting industry. Let's explore the anticipated market size, key players, driving trends, and the segmentation that defines this growing market.

Projected Market Size and Growth Trajectory of the Gift Wrapping Products Market
The gift wrapping products market is anticipated to reach $32.2 billion by 2030, expanding at a compound annual growth rate (CAGR) of 7.1% over the forecast period. This expansion is driven by several important factors, including a surge in demand for eco-friendly wrapping options, a growing preference for premium and luxury packaging, the rapid increase in online gift purchases, the growth of corporate gifting, and the influence of social media on gifting habits. Throughout the coming years, notable trends like personalized and custom gift wrapping, the use of recycled and sustainable materials, the rising need for luxury packaging, DIY and craft-inspired products, as well as convenient, ready-to-use packaging solutions will shape the market's future.

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Leading Players Driving the Gift Wrapping Products Market
Several well-established companies dominate the gift wrapping products market globally. Key players include The Home Depot Inc., Carrefour S.A., Lowe's Companies Inc., AEON Co. Ltd., Loblaw Companies Limited, Woolworths Group Limited, J Sainsbury plc, Dollar General Corporation, Coles Group Limited, Coupang Inc., Macy's Inc., Kohl's Corporation, Marks & Spencer Group plc, Rakuten Group Inc., eBay Inc., B&Q plc, Hallmark Cards Inc., Five Below Inc., Kmart Corporation, and Etsy Inc. These companies are instrumental in steering market trends and expanding product offerings in response to evolving consumer demands.

Strategic Acquisitions Strengthening Market Position
In a notable development in September 2025, Creative Brands Group, a US-based provider specializing in gifts, home décor, and specialty products, acquired The Gift Wrap Company for an undisclosed sum. This acquisition allows Creative Brands Group to broaden its product range by incorporating established gift wrapping solutions, enhancing its leadership in both seasonal and everyday giftware. The Gift Wrap Company, based in the US, produces a variety of gift wrapping items including distinctive wrapping paper, ribbons, bows, and accessories that help consumers express themselves and enhance presentation.

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Innovations Shaping the Gift Wrapping Products Market
Companies in this market are increasingly focusing on innovation to meet the rising demand for packaging that is both sustainable and user-friendly. One such innovation is the introduction of paper tear-strip gift wrap, which features a pre-scored or integrated strip allowing easy opening without the need for scissors or knives. This approach offers a safer and more convenient alternative to traditional wrapping methods that require manual cutting or tearing. For example, in August 2024, UK Greetings, a UK-based greetings and gift company, launched its eco-friendly paper tear-strip gift wrap. This product combines high-quality recyclable paper with a built-in tear strip, allowing for effortless and clean opening while maintaining an attractive appearance. It supports sustainable gifting practices and is ideal for both retail and personal use, improving the overall consumer experience.

Detailed Segmentation of the Global Gift Wrapping Products Market
The report divides the gift wrapping products market into several key segments:

1) Product Type: Wrapping Paper, Gift Bags, Decorative Boxes, Ribbons and Bows, Films and Foils, Pouches, Tissue Paper, and Other Accessories.
2) Raw Material: Paper and Board, Plastic, Fabric, and Other Materials.
3) Occasion/Application: Seasonal or Holiday, Non-Seasonal, Corporate Events.
4) Distribution Channel: Supermarkets and Hypermarkets, Specialty Stores and Gift Shops, Online Retailers and E-Commerce, Other Distribution Channels.
5) End-User: Personal or Individual, Commercial, Corporate.

Further detailed subcategories include:

- Wrapping Paper: Glossy, Kraft, Recycled, Metallic, and Patterned paper.
- Gift Bags: Paper, Fabric, Premium, Reusable, and Drawstring types.
- Decorative Boxes: Rigid, Foldable, Magnetic Closure, Window Display, and Luxury boxes.
- Ribbons and Bows: Satin, Fabric, Curling, Pre-made bows, and Decorative lace ribbons.
- Films and Foils: Cellophane films, Metallic foils, Holographic films, Heat-seal films, and Transparent wrapping films.
- Pouches: Velvet, Organza, Paper, Fabric, and Drawstring pouches.
- Tissue Paper: Colored, Printed, Shimmer, Recycled, and Premium soft tissue paper.
- Other Accessories: Gift tags, Decorative stickers, Shredded filler, Gift charms, and Embellishment accessories.

This comprehensive segmentation highlights the diverse range of products and materials catering to varied consumer preferences and gifting occasions worldwide.

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