Press release
Save our radio station
Save our Souls radio station
FOR IMMEDIATE RELEASE
Johannesburg, South Africa - Save Our Souls Radio Station, also known as Lesaluto Radio, is rapidly emerging as one of South Africa's most influential platforms dedicated to uplifting underground and independent artists. Founded with a mission to spotlight talent that mainstream media often overlooks, S.O.S has become a home for discovery, creativity, and authentic urban sound.
Save Our Souls Radio Station is a plug radio station licensed to TheHomies, owned by SM Holdings, and operated by Lesson Communications. The station broadcasts an urban contemporary format inspired by South Africa's hip, diverse, and evolving music culture.
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A Vision Led by Passionate Founders
S.O.S Radio Station is driven by a dedicated leadership team that has built the platform from the ground up:
CEO: Nokwanda Ndimande
A visionary leader focused on expanding the station's brand, digital presence, and impact. She oversees operations, partnerships, and the long-term growth of Save Our Souls Radio Station.
Co-Founder & Host: Sfundo Mbambo (The Cooling Kit of S.O.S)
Known for his smooth delivery and authentic connection with the audience, Sfundo is the voice of Lesaluto Radio. As one of the station's co-founders, he plays a key role in shaping the S.O.S identity and presenting underground talent to the world.
Co-Founder & Curator: Sipheshle Simelane (P The Curator)
The creative mind behind the music selection and curation. P The Curator ensures that the station remains true to its mission: showcasing the best of underground South African music through storytelling, discovery, and weekly episodes.
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A Platform Built "For the People, By the People"
Save Our Souls Radio Station officially launched on 3 July 2021, with the first episode airing on 5 July 2021. From day one, the station received overwhelming support from both artists and listeners who were hungry for a platform that genuinely represents the underground music scene.
S.O.S is soulful, smooth, sophisticated, and inclusive - a digital space where unheard voices become heard.
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The S.O.S Weekly Top 10 Charts
One of the standout features of Save Our Souls Radio Station is its Billboard-style charts, tracking underground songs across:
SoundCloud Top 10
Spotify Top 10
Apple Music Top 10
These charts update weekly based on streams and votes collected from Saturday to Thursday. Every Friday, S.O.S releases the official rankings, highlighting:
New entries
Songs climbing up the charts
Songs that dropped
Songs that exited the chart
The #1 artist of the week is crowned S.O.S Artist of the Week, featured on the website and social media, along with their winning song.
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A Growing Ecosystem for Independent Musicians
Save Our Souls Radio Station offers more than just episodes and weekly charts. The platform also features:
• Song Submission Opportunities
Artists can submit music directly through the S.O.S website, giving new voices a fair chance to be heard.
• Rising Artist Spotlight (Monthly)
A feature dedicated to artists showing rapid growth, gaining votes, or entering charts for the first time.
• Trending Playlist
A curated playlist of the hottest underground songs, updated weekly to help artists gain more streams and visibility.
• Live Leaderboard
Visible throughout the week, showing movement in real time before the official Friday chart release.
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A Digital Brand Expanding Across South Africa
Save Our Souls Radio Station continues to grow across social media platforms, including TikTok, Instagram, YouTube, Facebook, You42, and SoundCloud. The station is building a strong digital footprint, making it easier for fans to discover new music.
With consistent episodes, curated playlists, chart updates, and community-driven voting, S.O.S is becoming a powerful voice in the South African underground scene.
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Why Save Our Souls Matters
Lesaluto Radio is more than a station - it is a movement.
A platform made for the people, by the people.
A space where underground artists finally receive the recognition they deserve.
As South Africa continues to embrace independent music, Save Our Souls Radio Station stands at the center of this cultural shift, pushing boundaries and shaping the future of discovery.
Company Name:
Save Our Souls Radio Station (Lesaluto Radio)
Location / Postal Region:
Durban
KwaZulu-Natal (KZN)
South Africa
Contact Information:
Phone (Business Line): 067 524 2329
Phone (CEO - Press Queries): 070 445 3174
Email: savesoule97@gmail.com
Social Media:
TikTok - Save Our Souls Radio Station
Instagram - saveoursouls_radio
Facebook - Save Our Souls Radio
YouTube - Save Our Souls Radio Station
SoundCloud - Save Our Souls Radio Station
You42 - Save Our Souls Radio Station
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Press Contact
Name: Nokwanda Ndimande
Role: CEO - Save Our Souls Radio Station
Phone: 070 445 3174
Email: savesoule97@gmail.com
Save Our Souls Radio Station (S.O.S) - also known as Lesaluto Radio - is a South African digital plug radio station dedicated to uplifting underground and emerging artists. Founded on 3 July 2021 in Durban, KwaZulu-Natal, S.O.S was created with a mission to give independent musicians a powerful platform where their voices, creativity, and stories can thrive.
S.O.S broadcasts an urban contemporary, youthful, and culturally rich format that reflects the diverse soundscape of South Africa's new-wave music scene. The station is owned by SM Holdings and operated by Lesson Communications under a shared services agreement. Since the first episode aired on 5 July 2021, S.O.S has grown into a respected space for discovery, support, and community engagement among underground artists.
The company was co-founded by
Sfundo Mbambo - known as The Cooling Kit of S.O.S, host and visionary voice of the brand
Sipheshle Simelane - known as P The Curator, curator, strategist, and culture driver
The station is led by CEO Nokwanda Ndimande, who oversees brand growth, operations, and innovation.
S.O.S provides multiple platforms for artists, including:
S.O.S Weekly Top 10 Charts across SoundCloud, Spotify, and Apple Music
Rising Artist Spotlight, highlighting fast-growing talents
Curated playlists to amplify trending underground music
Song submission opportunities for new artists to be featured
YouTube episodes, interviews, and exclusive content
The company envisions becoming South Africa's biggest home for emerging artists - expanding into podcasts, live shows, music events, partnerships, and eventually a full record label.
S.O.S is built on the belief that it is "for the people, by the people" - a movement committed to discovering raw talent, shaping culture, and giving independent artists the platform they deserve.
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