Leading Companies Enhancing Their Presence in the Pulp Bleaching Agent Market

The pulp bleaching agent market is on track for significant expansion in the coming years, driven by evolving environmental standards and technological advances in the paper production industry. As the demand for sustainable and efficient bleaching solutions grows, this market is poised to deliver impressive value and innovation. Let's explore the market's size projections, key players, emerging trends, and primary segments shaping its future.

Projected Market Value and Growth Trajectory of the Pulp Bleaching Agent Market
The pulp bleaching agent market is anticipated to reach a valuation of $6.08 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.2%. This anticipated increase is fueled by stricter environmental regulations, a push toward sustainable paper manufacturing, expansion in the recycling sector, advances in bleaching chemistry, and enhanced digital quality control methods for paper products. Key trends influencing this growth include a rise in the use of eco-friendly bleaching agents, a move toward totally chlorine-free (TCF) bleaching processes, increasing demand for brighter paper grades, growth in enzyme-based bleaching technologies, and a focus on optimizing process efficiency.

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Top Companies Leading the Pulp Bleaching Agent Market
The competitive landscape of the pulp bleaching agent market includes several influential players such as BASF SE, The Dow Chemical Company, Evonik Industries AG, Akzo Nobel N.V., Arkema S.A., Solvay S.A., Huntsman Corporation, Clariant AG, Mitsubishi Gas Chemical Company Inc., Nouryon Chemicals Holding B.V., Orica Limited, Hubei Xingfa Chemicals Group Co. Ltd., Luxi Chemical Group Co. Ltd., Kemira Oyj, Aditya Birla Chemicals (India) Ltd., Tianjin Chemical Industry Research Institute Co. Ltd., Jiangsu Zhongneng Chemical Co. Ltd., Hongye Holding Group Co. Ltd., Shouguang Xinsheng Chemical Co. Ltd., and Suzhou MGC Suhua Peroxide Co. Ltd.

In a notable development during December 2023, Germany-based Evonik Industries AG acquired Thai Peroxide Company Limited, a manufacturer of hydrogen peroxide catering to the pulp and paper sector in Thailand. Although the financial terms were not disclosed, the acquisition is intended to bolster Evonik's Active Oxygens product line within the rapidly growing Asia-Pacific region. This move also expands Evonik's specialty hydrogen peroxide and peracetic acid portfolios, especially for industries with high demand such as electronics, while leveraging TPL's local expertise to enhance customer engagement and sustainability efforts.

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Emerging Trends Supporting Sustainable Growth in the Pulp Bleaching Agent Market
Industry leaders are increasingly focusing on developing environmentally friendly bleaching products to reduce carbon emissions and promote sustainability. One such innovation is low-carbon hydrogen peroxide, produced using renewable energy sources and fossil-free hydrogen, which significantly lowers the environmental impact compared to conventional manufacturing methods.

For example, in March 2025, Netherlands-based Nouryon introduced Ek HP Puroxide, a low-carbon hydrogen peroxide product manufactured exclusively in Sweden with renewable electricity. This product is designed specifically to help pulp and paper companies reduce their Scope 3 greenhouse gas emissions. It offers a potential reduction of up to 90% in carbon emissions relative to traditional hydrogen peroxide produced via natural gas steam reforming, aligning well with the increasing demand for sustainable solutions across European industries.

Detailed Overview of Key Segments Propelling the Pulp Bleaching Agent Market
This report categorizes the pulp bleaching agent market into the following segments:

1) By Type: Hydrogen Peroxide, Chlorine Dioxide, Peracetic Acid, Other Types
2) By Chemical Elements: Totally Chlorine Free (TCF), Elemental Chlorine Free (ECF)
3) By Application: Chemical Pulp, Mechanical Pulp

Further subsegments include:
- Hydrogen Peroxide: Stabilized Hydrogen Peroxide, Solution Hydrogen Peroxide, Bleaching Grade Hydrogen Peroxide
- Chlorine Dioxide: Sodium Chlorite Derived Chlorine Dioxide, Acidified Sodium Chlorite (ASC), On-Site Generated Chlorine Dioxide
- Peracetic Acid: Industrial Grade Peracetic Acid, Stabilized Peracetic Acid, On-Site Generated Peracetic Acid
- Other Types: Ozone, Sodium Hypochlorite, Enzymatic Bleaching Agents

This segmentation provides a comprehensive understanding of the diverse products and applications driving the market's continued advancement.

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This release was published on openPR.