Press release
Key Players and Competitive Dynamics in the Nail Polish Market
Nail Polish Market
Rapid Expansion Forecast for the Nail Polish Market by 2030
The nail polish market is projected to grow substantially, reaching a value of $27.17 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 11.1%. Several factors contribute to this surge, including increased use of at-home manicure products, rising demand for clean and non-toxic nail polish formulas, expanding presence of online beauty retail platforms, growing awareness around male grooming, and innovations in quick-dry and long-lasting nail polish technologies. Among the dominant trends shaping the market are the rising popularity of long-lasting nail finishes, the growing appeal of gel and soak-off formulations, consumer preference for premium and salon-quality products, a flourishing nail art and customization culture, and a stronger focus on nail care and protective benefits.
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Key Players Leading the Nail Polish Market Landscape
The nail polish market includes several prominent companies that influence industry dynamics. Important names operating in this space are Sally Hansen Inc., Revlon Inc., Kiko SpA, Orly International Inc., China Glaze Co. Ltd., INGLOT Sp. z o.o., Butter London LLC, Colorbar Cosmetics Pvt Ltd., Barry M Cosmetics Ltd., Deborah Lippmann Collection LLC, Smith & Cult LLC, Kinetics Cosmetics Inc., Mavala International SA, Ella+Mila Inc., Ciaté London Ltd., Floss Gloss Ltd., Art of Beauty Company Inc., Jessica Cosmetics International Inc., JINsoon Hand & Foot Spa Inc., and Zoya Nail Polish.
In October 2024, Pacific World Corporation, a private equity firm based in the United States, acquired Nails.INC for an undisclosed sum. This strategic purchase aims to accelerate Nails.INC's growth and broaden its influence in the North American beauty and cosmetics market. Nails.INC, headquartered in the UK, specializes in premium nail polishes and innovative nail care products.
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Innovations in Fast-Drying Nail Polish Enhance Consumer Experience
Many leading brands in the nail polish market are focusing on creating fast-drying formulas that improve user convenience. These nail polishes significantly cut down drying time, reduce the chances of smudging, and offer a salon-quality finish that lasts. Fast-drying nail color typically dries within one to five minutes, depending on the specific formulation and brand. For example, in February 2025, US-based professional nail care company OPI introduced RapiDry Quick Dry Nail Polish, a revolutionary product designed to dry in about 60 seconds. This formulation combines drip-dry drops with fast-acting solvents to provide a smudge-free manicure far quicker than traditional polishes, which often require extra time and additional top or base coats or sprays. The RapiDry line is vegan, 9-free, and features a unique Rush Brush with 200 extra bristles and a wide fan shape to ensure rapid, even application and drying from top to bottom. One coat delivers a quick, glossy look, while a second coat extends wear up to five days. This innovation meets the needs of consumers seeking speed and flexibility, such as those wanting to switch nail colors quickly before work or social events without worrying about drying delays or smudging.
Detailed Segmentation of the Global Nail Polish Market
The report categorizes the nail polish market into several important segments to provide clarity on product types, distribution methods, and end-user demographics:
1) By Product Type:
- Gel
- Matte
- Pearl
- Other Products
2) By Distribution Channel:
- Supermarkets and Hypermarkets
- Online Channels
- Traditional Stores
- Exclusive Beauty Specialist Stores
- Other Distribution Channels
3) By End Use:
- Male
- Female
Further subdivisions include:
- Gel: UV Gel Nail Polish, LED Gel Nail Polish, Soak-Off Gel Nail Polish, Builder or Hard Gel Nail Polish
- Matte: Matte Nail Polish (Solid Color), Matte Gel Nail Polish, Matte Effect Nail Polish, Velvet or Soft-Touch Matte Nail Polish
- Pearl: Pearl Finish Nail Polish, Shimmering Pearl Nail Polish, Iridescent or Pearlescent Nail Polish, Metallic-Pearl Nail Polish
- Other Products: Glitter Nail Polish, Neon Nail Polish, Metallic Nail Polish, Holographic Nail Polish, Specialty Nail Polish
This detailed breakdown helps illustrate the varied preferences and purchasing channels within the nail polish market, reflecting its diverse consumer base and evolving trends.
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