Press release
Natural Hair Care Products Market Overview, Key Trends, and Major Player Analysis
Natural Hair Care Products Market
Forecasted Growth and Market Size of the Natural Hair Care Products Market
The natural hair care products market is projected to reach a value of $16 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period. This upward trend is fueled by the expansion of online sales channels for beauty products, an increasing consumer preference for sustainable packaging, and heightened awareness about preventive hair care solutions. Additionally, the rise of premium natural hair care brands and the influence of social media-driven beauty trends are significant contributors to this robust growth. Key market trends expected to shape the future include a growing demand for plant-based hair care formulas, a preference for chemical-free and clean-label products, the use of herbal oils and natural serums, customized hair care offerings, and a stronger focus on scalp health and nourishment.
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Prominent Companies Leading the Natural Hair Care Products Market
Several major companies are instrumental in shaping the competitive landscape of the natural hair care segment. These include Natura Cosméticos S.A., L'Occitane International S.A., Davines, The Hain Celestial Group, Mamaearth, Kiehl's, John Masters Organics, Himalaya Wellness Company, Herbal Essences, Marico, Biotique, Indulekha, UrbanBotanics, WOW Skin Care, Zeva Hair Spa, Kooswalla, Melao, Shiseido Group, Shanghai Jahwa United Co. Ltd., HSA Cosmetics, Louise Galvin Ltd., Laboratoire Cosmétique Dôm Labs, Arulabeauty Ltd., Watermans Corporate Enterprises Ltd., Linking Wellness, Phyto Botanical Power, Henkel AG & Co. KGaA, Unilever, Amway, Avalon Organics, Aveda Corporation, Biolusture, NG Beauty World, Millia Cosmetics Factory, Leaders Soap and Hair Care Products Industry, Aris Cosmetics, Avila Naturalle, Marini Naturals, and African Pride.
A notable development occurred in January 2023 when Procter & Gamble (P&G), a leading US consumer goods company, acquired Mielle Organics for an undisclosed sum. This strategic move is aimed at expanding P&G's premium hair care portfolio, strengthening its position in the natural and organic hair care market, leveraging Mielle Organics' loyal customer base, and enhancing offerings tailored to multicultural and specialty hair care needs. Mielle Organics is recognized for its nutrient-rich, natural, and organic products that cater to a wide range of hair types.
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Current Trends Transforming the Natural Hair Care Market
Industry players are focusing heavily on creating innovative natural hair care solutions centered around the concept of natural wholesomeness. This approach emphasizes gentle, plant-based ingredients that promote scalp health, reinforce hair strength, minimize chemical exposure, and align with consumer demand for clean, toxin-free, and sustainable products. Natural wholesomeness highlights purity, minimal processing, and harmony with nature, prioritizing health, safety, and ethical standards in product development.
For example, in August 2024, Mamaearth, an India-based personal care brand, launched the Kerala Thaali Range, a hair care collection inspired by traditional Kerala hair care practices. The line features ingredients such as hibiscus, coconut oil, and other herbal extracts known to strengthen hair, boost shine, and support scalp wellness. Combining modern cosmetic science with age-old natural remedies, these products-including shampoos, conditioners, and hair oils-cater to consumers seeking authenticity alongside effective hair care benefits, helping to reduce dryness and breakage while promoting smoothness and manageability.
Detailed Segmentation of the Natural Hair Care Products Market
This report breaks down the natural hair care products market into several key segments as follows:
1) By Product Type:
- Shampoos
- Conditioners
- Oils and Serums
2) By Gender:
- Men
- Women
- Other Genders
3) By Price Category:
- High or Premium
- Medium
- Low
4) By Distribution Channel:
- Offline
- Online
Additional subcategories include:
- Shampoos: Sulfate-Free, Herbal, Clarifying, Moisturizing
- Conditioners: Leave-In, Rinse-Out, Deep Conditioners, Hair Masques
- Oils and Serums: Essential Oils, Hair Serums, Hair Masks
This detailed segmentation helps provide a comprehensive overview of consumer preferences and market dynamics, offering insights into the evolving demand for natural hair care solutions worldwide.
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