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Key Strategic Developments and Emerging Changes Shaping the Men's Personal Care Market Landscape
Men's Personal Care Market
Forecasted Growth and Market Size of the Men's Personal Care Market
The men's personal care market is anticipated to experience significant growth, reaching a market size of $119.66 billion by 2030. This expansion corresponds to a compound annual growth rate (CAGR) of 9.6% during the forecast period. Factors propelling this growth include rising demand for multifunctional grooming products, an increasing shift towards clean-label and organic offerings, widespread adoption of personalized grooming solutions, and growing penetration of e-commerce platforms. Additionally, there is a strong emphasis on premiumizing men's care products, which continues to attract discerning consumers. Key trends forecasted to influence this market include a heightened interest in organic grooming items, expanded focus on men's skincare, greater uptake of premium fragrances, growth in online retail channels for men's products, and an overall boost in personal hygiene and appearance consciousness.
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Leading Companies Driving the Men's Personal Care Market
The competitive landscape of the men's personal care market features prominent global players such as LVMH Moët Hennessy Louis Vuitton, Johnson & Johnson, Procter & Gamble, Unilever, L'Oréal, Henkel AG & Co KGaA, Colgate-Palmolive Company, Reckitt Benckiser, Estée Lauder Companies Inc., Baxter of California, Kao Corporation, Beiersdorf AG, Shiseido Company Limited, Natura & Co, Bulldog Skincare, Coty Inc., Avon Products Inc., Edgewell Personal Care Company, Revlon Inc., L'Occitane International SA, The Himalaya Drug Company, Harry's Inc., EOS Products LLC, Every Man Jack, The Proactiv Company LLC, The Art of Shaving, Jack Black LLC, American Crew, Kiehl's, Lab Series Skincare for Men, Malin+Goetz, Molton Brown, and Nivea Men.
Notably, in June 2023, Indian beauty and wellness firm VLCC Health Care Limited acquired Ustraa, a leading brand in men's grooming. This strategic acquisition granted VLCC a foothold in the men's grooming market, combining Ustraa's product expertise with VLCC's expansive offline distribution network across India. Additionally, VLCC benefits from Ustraa's digital capabilities, which support new-age commerce growth. Ustraa specializes in men's grooming products including beard oils, hair care, and skincare.
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Key Drivers Behind the Men's Personal Care Market Expansion
One significant driver fueling growth is the increasing demand for skincare products tailored to men's specific needs. Men are showing more interest in addressing concerns such as sensitivity, aging, and hydration through specialized skincare collections. These collections simplify grooming routines by offering complementary products designed to improve skin health and appearance, encouraging consistent use and boosting confidence.
Another important factor is the push toward more inclusive and science-backed grooming options. For example, in April 2024, Piramal Pharma, an India-based pharmaceutical company, launched its BOHEM range targeting men's grooming. The brand is focused on shifting grooming culture by promoting self-care routines based on scientifically validated ingredients, which appeals to health-conscious consumers seeking effective solutions.
Emerging Trends Unlocking Opportunities Within the Men's Personal Care Sector
An increasing focus on premium fragrances is shaping consumer buying habits, with men seeking sophisticated scents that suit their personality and lifestyle. The rise of e-commerce platforms is also making grooming products more accessible, providing convenient shopping options and personalized offerings.
Simultaneously, the popularity of organic and clean-label products continues to grow, reflecting a broader consumer preference for natural, sustainable ingredients. This trend is influencing product development as brands innovate to meet evolving expectations around health, safety, and environmental responsibility.
Breakdown of Key Segments in the Men's Personal Care Market
The men's personal care market is segmented into several categories for detailed analysis:
1) Product categories include Skin Care Products, Hair Care Products, Shave Care Products, Fragrances, and Other Products.
2) Products are also divided by Category into Organic and Conventional options.
3) Age Group segmentation covers 18-30 Years, 31-58 Years, and 59 And Above.
4) Distribution Channels include Online Retail Stores, Convenience Stores, Specialist Retailers, Supermarkets/Hypermarkets, and Other Distribution Channels.
Further subsegments provide insights into specific product types:
- Skin Care Products encompass Moisturizers, Cleansers and Exfoliators, Sunscreens, and Aftershave Balms.
- Hair Care Products cover Shampoos and Conditioners, Styling Products, and Hair Treatments.
- Shave Care Products include Shaving Creams and Gels, Razors and Blades, as well as Post-Shave Balms and Lotions.
- Fragrance options range from Eau de Toilette, Eau de Parfum, to Body Sprays and Deodorants.
- Other Products category includes Body Washes and Scrubs, Oral Care Products, and Grooming Accessories.
This comprehensive segmentation gives a clear picture of consumer preferences and market dynamics, enabling companies to tailor their strategies to meet diverse grooming needs.
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