Press release
bnt News and STARDOM Open Global Rising Artist Project 'BNT SPOTLIGHT'
The global branding and marketing project "BNT SPOTLIGHT," jointly presented by bnt News and global fan voting platform STARDOM, is set to officially launch.
BNT SPOTLIGHT was designed as a marketing project that goes beyond a simple popularity vote and connects the potential of rising global artists to the international stage. Through an organically integrated structure combining media, content, and fan participation, the core vision is to build growth stories together for the next generation of K-pop leaders.
The project operates under a global fan participation structure based on STARDOM, MY1PICK, and JK FANDOM
This project is managed through a multi-voting system in which the global fan voting channels STARDOM, MY1PICK, and JK FANDOM are simultaneously linked. Fan participation data collected from each platform is connected to real-time rankings, content production, and global article distribution. The structure in which fan choice is converted into a global marketing asset for artists is the project's key competitive strength.
A total of 16 rising global artist teams are participating in the official lineup.
The participating artists include PRIMROSE, LUN8, WAKER, ADAP, SAY MY NAME, n.SSign, NCHIVE, ALL(H)OURS, E11iVYN, JUST B, NEWBEAT, NouerA, In A Minute, We;Na, TEMPEST, and X:IN. Teams with diverse musical colors and global fandoms have joined the project.
All participating artists will receive an official bnt News article and Instagram Reels content regardless of ranking, meaning that global media exposure begins immediately upon participation. This structure provides emerging artists with an opportunity to accumulate tangible brand assets.
In particular, the TOP3 artists selected through global fan voting will receive the BNT SPOTLIGHT signature package, which includes premium editorial photo production, global media article distribution, and large-scale social media exposure. Rather than one-time promotion, the project is characterized as a global marketing initiative applying a mid- to long-term branding strategy centered on the artist's narrative. It is a marketing structure in which fan participation becomes global competitiveness.
BNT SPOTLIGHT aims to expand the recognition and brand value of rising global artists while strengthening bnt News' global content network. It is a global marketing project that seeks to transform fan participation data into marketing assets through the integration of STARDOM, MY1PICK, and JK FANDOM.
Voting, the core of the project, will take place on the STARDOM platform in three stages, with the detailed schedule as follows.
Voting Schedule
Preliminary Round: February 11, 2026, 3:00 PM - February 23, 2026, 3:00 PM
Semifinal Round: February 25, 2026, 3:00 PM - March 4, 2026, 3:00 PM
Final Round: March 6, 2026, 3:00 PM - March 16, 2026, 3:00 PM
Artists who rise to the final top rankings after intense competition will receive large-scale global rewards. The first-place artist will receive a large digital billboard advertisement in New York's Times Square, distribution across 600 global media outlets, and 20 million Instagram Reels views. The second-place artist will receive distribution across 300 global media outlets and 10 million Reels views, while the third-place artist will receive distribution across 50 global media outlets and 5 million Reels views.
A representative of bnt News stated, "BNT SPOTLIGHT is a project in which artists, fans, and media create a shared growth story together. It will serve as a new channel to expand the potential of rising artists in the global market."
"BNT SPOTLIGHT," where fan choice becomes a global milestone for artists, is drawing attention as a global marketing platform that will drive the leap of next-generation K-pop stars.
Media Contact
Company Name: BNT
Contact Person: Song Young-won
Email: Send Email [http://www.universalpressrelease.com/?pr=bnt-news-and-stardom-open-global-rising-artist-project-bnt-spotlight]
Country: South Korea
Website: https://www.bntnews.co.kr
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