M3M India Partners with Elie Saab for Ultra-Luxury Branded Residences in Gurugram and Noida, with ₹3,500 Crore Investment

In a significant move for India's booming ultra-luxury real estate segment, M3M India (along with its group company Smartworld Developers) has entered into a partnership with the globally renowned Lebanese fashion and lifestyle brand Elie Saab. This collaboration marks Elie Saab's debut in the Indian residential real estate market, bringing its signature haute couture aesthetics-characterized by elegance, intricate detailing, timeless luxury, and opulent finishes-into high-end homes.

The announcement, made in mid-January 2026, involves the development of two premium branded residential projects under the banner "Signature Residences by Elie Saab" in the National Capital Region (NCR), specifically in Gurugram and Noida. The total planned investment across both projects stands at ₹3,500 crore, reflecting M3M's aggressive push into the branded luxury housing space.
Project Details and Breakdown

Gurugram Project (developed by M3M India in partnership with Elie Saab):
Location: Sector 111, along the Dwarka Expressway, within the exclusive Smart City Delhi Airport (SCDA) enclave, often referred to as "The Billionaire's Block"-a curated zone designed to host multiple global branded residences.
Scale: Approximately 300 ultra-exclusive units, primarily 4-bedroom residences (low-density, high-end apartments).

Key features: Wrap-around decks, private Jacuzzis, 12-ft high ceilings, bespoke interiors inspired by Elie Saab's design language, one residence per core for maximum privacy, and premium Italian craftsmanship blended with contemporary luxury.
Investment: Around ₹2,000 crore.
Expected revenue potential (top line): Up to ₹4,700 crore.
Pricing: Starts from approximately ₹15 crore (with per sq ft rates around ₹37,000 in some reports).

Noida Project (developed by Smartworld Developers in partnership with Elie Saab):
Location: Sector 98, along the Noida-Greater Noida Expressway (on land acquired via auction from the Noida Authority, spanning about 6 acres).
Scale: Around 650 units, including luxury apartments (3BHK, 4BHK, and serviced suites/apartments).
Investment: Around ₹1,500 crore.
Expected revenue potential (top line): Up to ₹3,500 crore.
Pricing: Starts from roughly ₹9 crore to ₹12.5 crore for larger units, with serviced apartments beginning around ₹3 crore (per sq ft rates around ₹33,000).

Together, the two projects will deliver over 950 ultra-luxury apartments, with a combined revenue potential exceeding ₹8,000-8,300 crore for the developers.
Timeline and Other Details

Specific completion dates have not been uniformly detailed across reports, though some sources indicate the projects are targeted for handover around 2030. The developments emphasize exclusivity, global design standards, and integration of Elie Saab's iconic style-fusing couture-inspired elements with modern residential functionality.

This partnership also aligns with Elie Saab's broader entry into India, including plans to open its first fashion retail store in Delhi (spanning 3,000-4,000 sq ft), which could enhance the brand's lifestyle ecosystem in the region.
Context: M3M's Strategy of Branded Luxury Collaborations
This is not M3M's first foray into international branded residences. The developer has previously tied up with high-profile names to cater to India's growing ultra-high-net-worth individuals (UHNIs) seeking status-symbol homes:

Trump-branded projects e.g., Trump Towers in Gurugram (More information at - https://m3mdevelopments.com/m3m-trump-towers-sector-65-gurugram) and other NCR developments. (
Jacob & Co (a luxury watch and jewelry brand), with a major ultra-luxury project in Noida's Sector 97 (ie. https://m3mdevelopments.com/m3m-jacob-and-co-residences-noida) featuring 3-5 BHK apartments in iconic skyscrapers, achieving record sales at prices up to ₹40,000 per sq ft.

These collaborations reflect a broader trend in India's luxury real estate market, particularly in Delhi-NCR (which leads the country in branded residence supply). Developers are increasingly partnering with global icons in fashion, jewelry, hospitality (e.g., Four Seasons), and other lifestyle sectors to differentiate projects, command premium pricing, and attract affluent buyers who value brand prestige alongside quality and location.

The Elie Saab tie-up underscores rising demand for such "branded" homes among India's wealthy, where residences become extensions of personal style and status-much like luxury cars or couture fashion. Delhi-NCR continues to dominate this segment, driven by strong infrastructure growth (Dwarka Expressway, Jewar Airport connectivity), economic expansion, and a maturing appetite for international luxury standards in housing.

This development positions M3M as a frontrunner in the ultra-luxury space and signals continued momentum for branded residences as a key growth driver in India's real estate landscape.
For more information about Signature Residences by ELIE SAAB at SCDA, Sector 111, Gurugram, visit- https://m3mdevelopments.com/signature-residences-by-elie-saab-gurugram

DLF CORPORATE GREENS, 1205, Southern Peripheral Rd,
Sector 74A, Gurugram, Haryana 122004

https://m3mdevelopments.com is a real estate portal dedicated to projects by M3M India, a prominent developer based in Gurugram. The website serves as a marketing and information hub for M3M's luxury residential and commercial developments across Northern India and beyond.

This release was published on openPR.