Avosec Distribution Announces Strategic Partnership with GuardPot AI to Strengthen Proactive Cyber Defence Across Europe

London, UK / Europe -Avosec Distribution, a leading European cybersecurity distributor and channel-focused technology enabler, today announced a new strategic partnership with GuardPot AI, an innovative AI-driven deception technology provider designed to expose attackers before damage occurs.

This partnership introduces GuardPot AI's next-generation deception and threat-engagement platform into Avosec's expanding vendor portfolio, enabling MSPs, MSSPs, VARs and enterprise partners to deploy proactive, zero-false-positive cyber defence strategies across critical infrastructure and commercial environments.

GuardPot AI operates on a simple but powerful premise: make invisible threats visible. By deploying intelligent decoys and adaptive deception layers across networks, the platform actively lures attackers, detects malicious intent at the earliest stages of intrusion, and delivers high-confidence alerts without the excessive noise associated with traditional security tools. This approach allows security teams to focus exclusively on genuine threats, significantly reducing investigation time and operational overhead.

Through Avosec Distribution, GuardPot AI will be supported with full channel enablement, including structured partner onboarding, technical training, pre-sales consultancy and go-to-market assistance across the UK and wider European region. The partnership aligns with Avosec's commitment to delivering differentiated, high-value cybersecurity technologies that address modern attack techniques such as ransomware, lateral movement, insider threats and advanced persistent threats (APTs).

"GuardPot AI represents a shift from reactive security to intelligent, proactive defence," said James Norris, Founder and Director at Avosec Distribution. "By combining AI-driven deception with our established European channel ecosystem, we are enabling partners to deliver faster detection, clearer threat visibility and stronger security outcomes for their customers."

The addition of GuardPot AI further strengthens Avosec's position as a trusted cybersecurity distribution partner, recognised for introducing innovative technologies, building scalable channel ecosystems and supporting partners with commercially viable, revenue-ready solutions.

AVOSEC
78 Beckenham Road | Beckenham | Kent | BR3 4RH
Ysabelle@avosec.com
www.avosec.com
0207 100 4509

Avosec Distribution Ltd is a UK-based cybersecurity software distributor supporting MSPs, MSSPs and IT resellers with a carefully curated portfolio of leading security solutions. The company combines competitive pricing, strong margin opportunities, technical expertise and dedicated marketing support to help partners deliver effective, scalable and profitable cyber protection across the UK and wider European market.

This release was published on openPR.