Digestive Health Drinks and Food Market 2025-2031: Growth at 8.01% CAGR Driven by Gut Wellness Trends | Probiotics, Prebiotics & Enzyme Innovation

Digestive Health Drinks and Food Market Size and Forecast

Digestive Health Drinks and Food Market is expected to grow at a CAGR of 8.01% during the forecast period 2024-2031

DataM Intelligence has published a new research report on "Digestive Health Drinks and Food Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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Recent Developments - Digestive Health Drinks and Food Market:

✅ October 2025: PepsiCo launched SodaPresso, a countertop appliance and proprietary probiotic-prebiotic pod system that allows consumers to create customized gut‐health sparkling drinks at home, tapping into personalized digestive wellness trends.

✅ October 2025: Lifeway Foods introduced Muscle Mates, a ready‐to‐drink functional beverage combining protein, creatine, and live probiotics aimed at both digestive support and muscle recovery, targeting active lifestyle consumers.

✅ September 2025: Prinova unveiled "Inner Power" gut‐focused functional drink concepts at Fi Europe, featuring digestive wellness formulations with ingredients such as ginger and apple cider vinegar, reflecting rising consumer demand for digestive health claims.

✅ July 2025: Multiple gut‐health beverages hit U.S. shelves, including prebiotic colas with added fiber and low‐sugar fizzy sodas formulated to support digestion and gut microbiota balance.

✅ June 2025: Cureveda launched Weight‐Gut, a plant‐based digestive support supplement blending enzymes and herbal actives designed to aid digestion and reduce bloating, growing cross‐category functional food offerings.

Mergers & Acquisitions - Digestive Health Drinks and Food Market:

✅ March 2025: PepsiCo's acquisition of prebiotic soda brand Poppi for ~$1.9 billion signals a major strategic expansion into gut‐friendly beverages, underscoring the importance of digestive health in mainstream beverage portfolios.

✅ 2025: Health‐Ade Kombucha sold for ~$500 million to Generous Brands, reinforcing consolidation in the fermented, probiotic drink category as demand for gut health beverages grows.

✅ March 2025: Nestlé Health Science and Yakult Honsha formed a strategic partnership to co‐develop and commercialize probiotic ingredients and digestive health beverages across Asia‐Pacific and other global markets.

✅ March 2025: Danone acquired Lifeway Foods, enhancing its probiotic yogurt drink portfolio and boosting its presence in North America's digestive health beverage segment.

Key Drivers - Digestive Health Drinks and Food Market:

Rising Awareness of Gut Health
Consumers are increasingly aware of the role of gut microbiota in overall health, immunity, and mental well-being. This awareness is driving demand for beverages and foods enriched with probiotics, prebiotics, and fiber to support digestive health.

Increasing Lifestyle-Related Digestive Disorders
Modern diets high in processed foods, sugar, and low in fiber have led to a rise in digestive issues like bloating, constipation, and irritable bowel syndrome (IBS). This trend fuels consumer interest in functional drinks and foods that alleviate digestive discomfort.

Growing Health and Wellness Trend
The global shift toward preventive healthcare and functional nutrition is encouraging consumers to adopt products that offer multiple health benefits, including digestive support. This trend spans across millennials, Gen Z, and aging populations seeking proactive health management.

Innovation in Product Formulation
Manufacturers are introducing innovative products such as kombucha, kefir-based drinks, fiber-enriched juices, and probiotic snacks. The focus on clean-label ingredients, natural flavors, and plant-based formulations is expanding consumer adoption.

Rising E-commerce and Direct-to-Consumer Channels
Online sales platforms are making digestive health drinks and foods more accessible, enabling subscription-based models, personalized product offerings, and home delivery, which accelerates market growth.

Expansion of Functional Beverages Across Age Groups
Functional drinks are no longer limited to adults; fortified juices, yogurts, and smoothies are increasingly targeted at children, adolescents, and seniors, creating a broader consumer base.

Government and Health Organization Support
Endorsements and educational campaigns promoting fiber intake, fermented foods, and probiotics are encouraging healthier consumption patterns, indirectly boosting the market.

Rising Disposable Income and Urbanization
Growing urban populations with higher disposable incomes are more likely to spend on premium, health-focused foods and beverages, including digestive health products.

Integration of Personalized Nutrition
Advances in microbiome testing and personalized nutrition trends are pushing demand for tailor-made digestive health solutions, such as customized probiotic drinks or fiber blends.

Key Players:

General Mills Inc., Danone, Lifeway foods, Danisco, Clover Industries, DuPont de Nemours Inc, Arla Foods Inc, Nestle SA, Yakult Honsha Pvt Ltd, and, Probi AB

Growth Forecast Projected:

The Global Digestive Health Drinks and Food Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Digestive Health Drinks and Food Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Ingredients Type
The market is segmented into Probiotics 50%, Prebiotics 30%, and Food Enzymes 20%, with probiotics dominating due to strong consumer awareness regarding gut microbiome health and immunity support. Probiotic-based products are widely used in dairy, beverages, and dietary supplements. Prebiotics are gaining traction as they promote beneficial bacteria growth and are increasingly incorporated into functional foods. Food enzymes are steadily growing, particularly in digestive supplements and fortified food formulations. Rising awareness of digestive disorders and preventive healthcare drives segment growth.

By Distribution Channel
By distribution channel, the market includes Supermarkets/Hypermarkets 40%, Online Retail 25%, Specialty Stores 20%, and Convenience Stores 15%, with supermarkets and hypermarkets leading due to wide product availability, brand visibility, and consumer preference for physical product evaluation. Online retail is rapidly expanding with growing e-commerce penetration and subscription-based health product models. Specialty stores maintain strong demand for premium and organic digestive health products. Convenience stores contribute through impulse and ready-to-drink purchases.

By Product Type
Based on product type, the market comprises Dairy Products 35%, Non-Alcoholic Beverages 30%, Bakery and Cereals 20%, and Other Products 15%, with dairy products dominating due to high consumption of yogurt, kefir, and probiotic drinks. Non-alcoholic beverages such as functional drinks and fortified juices are witnessing rapid growth driven by on-the-go consumption trends. Bakery and cereals are increasingly fortified with prebiotics and fiber. Innovation in functional food formulations supports segment expansion.

Regional Analysis:

Asia Pacific - 35% Share
Asia Pacific leads with 35% share driven by strong demand for probiotic dairy products, rising health awareness, and large consumer base in China, Japan, India, and South Korea. Traditional fermented foods and increasing disposable income support regional growth. Expanding retail and e-commerce infrastructure further accelerates adoption.

North America - 25% Share
North America holds 25% share due to growing consumer focus on gut health, immunity, and preventive nutrition. The U.S. dominates regional demand with high adoption of functional beverages and dietary supplements. Strong product innovation and clean-label trends support market expansion.

Europe - 22% Share
Europe accounts for 22% share, supported by established consumption of fermented dairy products and strong regulatory standards for functional foods. Germany, France, and the UK are key markets. Increasing demand for organic and plant-based digestive health products drives growth.

South America - 10% Share
South America captures 10% share, driven by expanding retail distribution and rising awareness of digestive health benefits in Brazil and Argentina. Growing middle-class population supports market development.

Middle East & Africa - 8% Share
The Middle East & Africa region holds 8% share, supported by increasing urbanization, improving retail infrastructure, and rising demand for functional beverages. Growing health awareness and expansion of international brands drive adoption.

Benefits of the Report:

Chapter 1: Lays the foundation by defining the scope of the report, highlighting core market segments across regions, product types, and applications. It delivers a clear snapshot of current market size, growth potential, and how the industry is expected to evolve in both the near and long term.

Chapter 2: Spotlights the most impactful market insights, unveiling the transformative trends and forces shaping the future of the industry.

Chapter 3: Provides a deep dive into the competitive landscape of , covering revenue shares, strategic initiatives, and notable mergers & acquisitions that are reshaping the market.

Chapter 4: Presents detailed company profiles of leading players featuring financial performance, product portfolios, profit margins, and key milestones that set them apart in the industry.

Chapters 5 & 6: Break down revenue analysis at both regional and country levels, offering precise data on market size, growth drivers, and expansion opportunities across global markets.

Chapter 7: Analyzes the market by product type, spotlighting segment-specific opportunities and helping stakeholders identify untapped, high-growth areas.

Chapter 8 :Explores the market through application-based segmentation, assessing demand across industries and pinpointing downstream sectors with the strongest potential for growth.

Chapter 9: Maps the industry's supply chain in detail, tracing upstream and downstream activities to provide clarity on value creation across the ecosystem.

Chapter 10: Wraps up with a concise summary of the report's key insights distilling the most critical findings and strategic takeaways for decision-makers and stakeholders.

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FAQ

Q: What is the current size of the Digestive Health Drinks and Food Market?

A: Digestive Health Drinks and Food Market is expected to grow at a CAGR of 8.01% during the forecast period 2024-2031

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