Saudi Arabia Advertising Market Size to Surpass USD 8,890.9 Million by 2033 At 3.94% CAGR

Saudi Arabia Advertising Market Overview
Market Size in 2024: USD 6,281.4 Million
Market Forecast in 2033: USD 8,890.9 Million
Market Growth Rate 2025-2033: 3.94%

According to IMARC Group's latest research publication, "Saudi Arabia Advertising Market Report by Type (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Region 2025-2033", The Saudi Arabia advertising market size reached USD 6,281.4 Million in 2024. The market is projected to reach USD 8,890.9 Million by 2033, exhibiting a growth rate (CAGR) of 3.94% during 2025-2033.

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How AI and Digital Transformation is Reshaping the Future of Saudi Arabia Advertising Market

● AI boosts personalized ads in Saudi Arabia, raising engagement by up to 30 percent with tools like chatbots, thanks to the $40 billion Public Investment Fund push.

● Local firms use AI for targeted marketing, cutting costs by 20 percent via real-time insights, aligned with Vision 2030's digital transformation goals for better consumer reach.

● SAP's survey shows 81 percent of Saudi businesses adopt AI for customer experience, driving revenue growth through smarter ad strategies in retail and telecom.

● Government schemes like NSDAI train thousands in AI, enhancing ad analytics and yielding 47 percent better decision-making for media campaigns across sectors.

● Humain's launch under PIF advances AI in advertising, optimizing content creation and slashing production time by 25 percent for dynamic market responses.

Saudi Arabia Advertising Market Trends & Drivers:

The advertising market in Saudi Arabia is growing exponentially and this is, in large part, due to the digital revolution that has seen everyone staring at their screens, and social media and e-commerce have become center stage. Digital ads are now taking more than 60 percent of the total market share, so all ad dollars are now being smarter, with targeted campaigns based on AI analytics and programmatic purchasing. Only have to look at the buzz on the street: the digital ad spend is already hitting 4.68 billion dollars with 36 million users scrolling the feeds on apps such as Instagram and Snapchat all day and all night. Vision 2030 is giving this a super charge with colossal internet infrastructure upgrades, making Riyadh and Jeddah the place where influencer collabs and shoppable video happen. In the actual world victories, e-commerce leaders such as Noon and Amazon.sa are reported to increase sales figures by multiple digits through customized promotions, which combine flawless technology and regional preferences to keep customers addicted to spending.

The ad market is being fueled by government efforts in Vision 2030, with the need to localize and hold events that attract international attention. The mega-events hosted by the kingdom such as Esports World Cup and Riyadh Season that earned the kingdom millions in sponsorships and OOH displays, emphasizing digital out-of-home (DOOH) advertisements of up to 220 million dollars and rapidly increasing. Such schemes require local content in advertisements and agencies are becoming inventive in the way they present Arabic-first campaigns that are culturally sensitive. Consider the recent deals between MCN Telecom and advertisement technologies companies - they are launching AI-driven billboards in busy areas, where they take live statistics to do hyper-local advertising. It is not a mere hype, these initiatives are building 10000+ jobs in the creative industries and tax incentives to the digital media companies are making them take risks in telling the stories that connect to the national identity and the advertising makes ads feel new and close to the consumer.

The emergence of data analytics and influencer marketing is transforming the game that the brands have to play in Saudi Arabia, presenting the advertisements that land exactly on the target. Agencies are pushing very heavily on machine learning to breakdown consumer behavior, driving all the way to retargeting on Tik Tok, to predictive campaigns at FMCG powerhouses like Unilever. Even social media advertisement expenditure alone records at $538 million with influencers increasing engagement rates by 30 percent than conventional spots. Imagine the following scenario: a local beauty brand collaborates with nano-influencers in Dammam, and sales increase 40 percent with the help of real Reels, which are real apps that demonstrate their effectiveness. And in the meantime, gaming advertisements are booming with 70 per cent of the young living to game everyday, which is permitting immersive advertisements. This tendency is not a momentary one, but the construction of a smarter, more interactive advertisement ecosystem in which creativity and data interrelate to exceptional outcomes.

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Saudi Arabia Advertising Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Television Advertising
● Print Advertising
● Newspaper Advertising
● Magazine Advertising
● Radio Advertising
● Outdoor Advertising
● Internet Advertising
● Search Advertising
● Display Advertising
● Classified Advertising
● Video Advertising
● Mobile Advertising
● Cinema Advertising

Regional Analysis:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Advertising Market

● February 2026: Arabian Contracting shareholders greenlight a deal with SMC Media for collaborative billboard marketing, boosting ad visibility nationwide with innovative digital integrations.

● December 2025: Saudi authorities slap heavy fines on ad firms like Saudi Signs at 7 million SAR for price collusion, pushing for fairer competition in the industry.

● October 2025: Rotana Signs unveils ambitious expansion with 7 billion SAR investments, deploying cutting-edge interactive screens to revolutionize outdoor advertising landscapes.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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