Matthew Smith Appointed President of Blenz Coffee

Vancouver, BC - February 10, 2026 - Blenz Coffee, the beloved Canadian coffee company founded in Vancouver in 1992, today announced the appointment of Matthew Smith as President. This leadership transition marks an exciting new chapter for the brand, as it builds on over three decades of crafting premium, handcrafted beverages and community connections.

Matthew Smith, who has been an integral part of Blenz for the past five years, brings deep institutional knowledge and a proven track record of driving meaningful impact across the business. During his tenure with the company, Matthew has played a pivotal role in refreshing the company culture, implementing robust systems and structures to enhance operational efficiency, and delivering stronger profitability for franchise owners. This has laid a solid foundation for sustainable growth.

"I am deeply honoured and humbled to step into the role of President at Blenz Coffee," said Matthew Smith. "Having spent the last five years contributing to our success from within, I am excited to have the incredible opportunity to lead the brand forward and position Blenz as a serious player in the global beverage space. This is about more than coffee; it's about rediscovering what drives people. People are starved for human connection, and Blenz is about building lasting connections in communities around the world while delivering exceptional experiences and innovative products that our guests love."

Under Matthew's leadership, Blenz will continue to refresh its image in the market, innovate on its product offerings, and accelerate expansion. Key priorities include:

Strengthening presence in existing and emerging Canadian markets, with focused growth in Alberta and Ontario.
Launching the brand's first stores in India, following the Master Franchise Agreement signed with Franchise India. This marks Blenz's bold entry into one of the world's most dynamic coffee markets.
Revisiting the lost art of how human beings connect over a cup of coffee and continuing to establish Blenz as the go-to neighbourhood hub for connection.
Innovating on the product front, including expanding the use cases for Blenz's newly launched private-label natural syrups and enhancing the guest experience through technology upgrades, including a completely overhauled mobile app for seamless ordering, rewards, and personalized engagement.

Matthew expressed special gratitude to the company's three founders (Geoffrey Hair, Brian Noble, and Sarah Moen) for their vision in building Blenz into the community-focused brand it is today and for their trust in him to carry the torch into this next era.

"With Blenz, I discovered my people. Now I get to help others find their tribe, meet over a cup of coffee, and live with purpose and meaning. I want to sincerely thank Geoffrey, Brian, and Sarah for believing in me and entrusting Blenz to this new chapter," Matthew added. "This is a real passing-of-the-torch moment. Together with our dedicated team, passionate franchise partners, and loyal guests, we will evolve Blenz into a truly global beverage company; one that remains rooted in quality, authenticity, and community while serving even more people around the world."

220-21320 Gordon Way, Unit 220, Richmond, BC, Canada, V6W 1J8

Founded in Vancouver, BC in 1992, Blenz Coffee is a Canadian success story dedicated to handcrafted beverages made with premium, authentic Ingredients, including organic whole-leaf teas, expertly roasted coffees, and innovative specialties. With a commitment to building connections one cup at a time, Blenz serves as a welcoming hub in communities across British Columbia, Alberta, Ontario, and is now expanding internationally. For more information, visit www.blenz.com.

This release was published on openPR.