Global Trends Overview: The Rapid Development of the Baby Powder Market

The baby powder market is set for impressive expansion in the coming years, driven by shifting consumer preferences and innovation in product formulations. As awareness around ingredient safety and natural alternatives grows, the market is evolving to meet these new demands, positioning itself for strong growth through 2030. Below is a detailed overview of the market size, key players, emerging trends, and segment forecasts shaping this sector.

Projected Market Growth and Size of the Baby Powder Industry
The baby powder market is expected to experience rapid growth, reaching a valuation of $2.75 billion by 2030. This growth represents a compound annual growth rate (CAGR) of 10.5% during the forecast period. Factors contributing to this expansion include a rising preference for talc-free baby powders, an increasing demand for clean-label and plant-based products, regulatory pressures on ingredient safety, and a broader push towards premium baby hygiene offerings. Key market trends anticipated to influence this growth involve the shift toward natural and organic ingredients, a focus on dermatologically tested products, growth in cornstarch-based formulations, and improved transparency in ingredient labeling.

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Leading Companies Driving the Baby Powder Market
Several prominent companies dominate the baby powder market, including Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLÜKi Organics, Beiersdorf AG, Church & Dwight* Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schröder GmbH, Dabur Ltd, and Oriflame Cosmetics.

Significant Industry Acquisition Expanding Market Reach
In November 2025, Kimberly-Clark Corporation, a US-based leader in personal care and consumer goods, acquired Kenvue for $32 billion. This strategic move aims to broaden Kimberly-Clark's presence in health and wellness by combining its existing personal care portfolio with Kenvue's consumer health business. Kenvue, also US-based, specializes in baby powder and has shifted exclusively to cornstarch-based products after discontinuing all talc-based powders globally, aligning with growing consumer safety concerns.

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Innovations Enhancing Safety and Appeal in the Baby Powder Market
Market leaders are increasingly focused on developing hypoallergenic baby powders that are safer and gentler on infant skin. Hypoallergenic products are formulated to minimize allergic reactions, catering to the growing demand for infant-friendly skincare. For instance, in October 2025, Remark HB Limited from India introduced Bangladesh's first 100% safe cornstarch baby powder. Free from talc and chemical additives, this product targets babies' delicate skin with a natural alternative. The powder has quickly gained recognition among parents and caregivers due to its gentle and hypoallergenic qualities, backed by extensive safety and quality tests conducted in multiple laboratories to meet international infant care standards. This launch is part of Remark HB Limited's strategy to expand its footprint in Bangladesh's baby care market while promoting safer, natural powder options.

Segment Breakdown and Market Share in the Global Baby Powder Industry
This report segments the baby powder market by the following categories:
1) Product Type: Talc-Based and Talc-Free powders
2) Distribution Channel: Online and Offline retail
3) End User: Infant and Toddler segments

Further product subcategories include:
- Talc-Based powders split into pure talc powder and talc mixed with additional ingredients
- Talc-Free powders divided into cornstarch-based, arrowroot powder, rice powder, and other natural powder varieties

These classifications help provide a clear understanding of market dynamics and consumer preferences across different product types and sales channels.

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This release was published on openPR.