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The New Pilgrimage Economy: How Ayodhya and Varanasi Are Redefining India's Tourism Landscape

02-11-2026 08:42 AM CET | Tourism, Cars, Traffic

Press release from: Rajput Holidays Pvt. Ltd.

The New Pilgrimage Economy: How Ayodhya and Varanasi

New Delhi, February 2026 - With India witnessing an unprecedented rise in spiritual tourism, Rajput Holidays today announced specialised pilgrimage travel packages highlighting Ayodhya and Varanasi - two cities at the heart of India's rapidly evolving New Pilgrimage Economy. As millions of travellers seek meaningful, culturally rooted experiences, these destinations are transforming India's tourism landscape with modern infrastructure, enhanced connectivity, and elevated spiritual experiences.
Over the past few years, Ayodhya and Varanasi have emerged as the epicentres of faith-driven travel. The grand inauguration of the Ram Mandir in Ayodhya and the continued development around the Kashi Vishwanath Corridor in Varanasi have significantly boosted tourism, drawing both domestic and international visitors in record numbers.
"Pilgrimage travel in India has shifted from traditional journeys to curated spiritual experiences," said Mr Ravi, Founder of Rajput Holidays. "Our new packages for Ayodhya and Varanasi focus on blending comfort, culture, heritage, and devotion - allowing travellers to experience India's most sacred destinations with convenience and authenticity."
The travel industry has witnessed a surge in demand for spiritual circuits, weekend spiritual retreats, and heritage-focused tours. With growing government investment in highways, high-speed rail, airports, and hospitality infrastructure, pilgrimage destinations are becoming modern travel hubs - not only for devotees but for families, senior citizens, and spiritual explorers.
Through its premium curated packages, Rajput Holidays aims to support the growing demand with:
• Customizable Ayodhya-Varanasi spiritual circuits
• Guided temple tours, ghats experiences, and cultural walks
• Senior-friendly travel with assistance, accommodation, and on-ground support
• Heritage experiences, local food trails, and boat rides along the Ganga
• Safe, reliable transport and multilingual travel guides
"As Ayodhya and Varanasi evolve into world-class spiritual tourism centres, travellers are looking for well-planned itineraries that offer both devotion and comfort," added Mr Ravi. "We are proud to contribute to India's new pilgrimage tourism wave and bring these sacred experiences closer to every travel seeker."

Media Contact
Ravi
Rajput Holidays
Phone: 84484 45561
Email: info@rajputholidays.com
Website: https://www.rajputholidays.com/

F-50 Phase-II Trans Yamuna Colony Rambagh, Agra, Uttar Pradesh, India, 282006

Rajput Holidays is a leading travel services provider specialising in curated spiritual, cultural, and experiential journeys across India. With a commitment to customer comfort, authenticity, and seamless travel planning, the agency offers personalised packages, guided tours, and end-to-end travel assistance for individuals, families, and groups.

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