Press release
Leading Companies Enhancing Their Presence in the Mountain and Snow Tourism Market
Mountain And Snow Tourism Market
Projected Market Size Growth in Mountain and Snow Tourism
The mountain and snow tourism market is poised for substantial expansion, reaching a value of $6.99 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 6.3%. Several factors are driving this upward trend, including investments in sustainable tourism, the adoption of smart technologies at resorts, a rising appetite for experiential travel, the popularity of eco-conscious lodging options, and the increasing use of digital booking platforms. Key trends forecasted to influence this market include a surge in adventure-focused winter activities, the development of luxury mountain resorts, growing interest in family-friendly snow tourism, a boost in online travel reservations, and a diversification of mountain experiences throughout the year.
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Leading Companies Steering the Mountain and Snow Tourism Market
The competitive landscape of the mountain and snow tourism market features several prominent companies such as Alterra Mountain Company, Trip Advisor, Thomas Cook Ltd., MakeMyTrip Limited, Whistler Blackcomb Holdings Inc., Holiday Triangle Travel Pvt. Ltd., Yatra Online Limited, Taos Ski Valley Inc., Zermatt Bergbahnen AG, The Alps Company, Sun Valley Group, Mammoth Mountain Ski Area LLC, Swiss Alpine Adventure, Mont Tremblant, Arlberg Ski & Surf, Auli Skiing, Bookmountain Tours, Verbier Ski Resort, White Magic Adventures, Mountainwatch Travel, and Les Trois Vallées.
Notably, in June 2024, Yatra Online Limited-an Indian travel platform-acquired a majority stake in Adventure and Nature Network Private Limited (ANN), though the financial details remain undisclosed. This 49% acquisition signals Yatra Online's strategic move to strengthen its foothold in the adventure tourism market. ANN specializes in organizing adventure trips centered on mountain and snow hiking, primarily within India.
View the full mountain and snow tourism market report:
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Emerging Trends in Mountain and Snow Tourism
To stay competitive, key players in the mountain and snow tourism industry are increasingly incorporating artificial intelligence (AI) into their offerings. AI-driven features enhance various aspects of the tourist experience, including safety, convenience, and personalized services. For example, in March 2024, Vail Resorts Inc., a US-based mountain resort operator, launched My Epic Assistant within the My Epic app. This AI-powered tool provides users with up-to-date snow conditions, dining options, rental availability, and ski school schedules, combining cutting-edge technology with expert insights. It also delivers tailored recommendations and supports continuous booking, aiming to improve guest satisfaction while optimizing operational costs.
How Market Segments Break Down in Mountain and Snow Tourism
This report segments the mountain and snow tourism market into several key categories:
1) Tour Type: Independent Traveler, Group Trip, Family Trip
2) Tourist Type: Domestic, International
3) Booking Channel: Online Booking, In-Person Booking
4) Service Types: Skiing, Trekking, Rides, Sledding, Snowmobiling, and Others
Further subsegments within these categories include:
- Independent Traveler: Solo adventure tours, customized itineraries, self-guided mountain expeditions, backpacking and trekking tours, luxury mountain escapes for solo travelers
- Group Trip: Guided group tours, adventure travel groups, ski and snowboarding packages for groups, multi-destination mountain tours, group trekking and hiking expeditions
- Family Trip: Family ski and snowboard packages, family-friendly hiking and trekking tours, winter sports suited for families, all-inclusive mountain resorts for families, family adventure vacations
These diverse segments reflect the wide range of experiences and customer preferences fueling the growth of the mountain and snow tourism industry worldwide.
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