Cold-Pressed Juice Market Size to Reach USD 2.38 Billion by 2030 as Functional Wellness Beverages Gain Momentum

Cold-Pressed Juice Market Size and Growth Outlook

According to Mordor Intelligence, the cold-pressed juice market size is estimated at USD 1.61 billion in 2025 and is projected to reach USD 2.38 billion by 2030, growing at a CAGR of 8.13% during the forecast period. Market expansion is supported by rising health awareness, premiumization of on-the-go breakfast options, and technological advancements such as high-pressure processing (HPP), which extends shelf life while preserving nutritional integrity.

Regulatory frameworks, including the FDA's Juice HACCP requirements, continue to strengthen consumer confidence and encourage innovation. At the same time, demand for functional wellness beverages, rapid growth of online retail, and increased adoption of sustainable packaging formats are reinforcing long-term market stability.

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Functional Wellness Positioning Redefines Juice Consumption

Cold-pressed juices are increasingly positioned as functional health solutions rather than traditional refreshment beverages. Consumers seeking immunity support, digestive health, and cognitive wellness are driving formulators to move beyond basic fruit and vegetable profiles.

Manufacturers are introducing adaptogens, probiotics, botanicals, and herbal extracts to address targeted health outcomes. Botanical flavor profiles such as rosemary, ginger, turmeric, and lavender are gaining traction as consumers associate these ingredients with therapeutic benefits. This functional repositioning allows brands to differentiate from conventional juices while supporting premium pricing strategies.

Preventive Health Awareness Drives Ingredient Scrutiny

Growing emphasis on preventive healthcare is reshaping purchasing behavior. Consumers are paying closer attention to ingredient lists, sourcing practices, and nutritional claims, favoring beverages that align with long-term wellness goals.

The USDA's updated definition of "healthy," scheduled to take effect in 2025, is expected to influence formulation and marketing strategies across the category. Trust in recognized certifications remains high-particularly among younger consumers who actively verify claims via digital platforms-creating advantages for brands that support wellness messaging with credible scientific and regulatory backing.

Cold-Pressed Juice Gains Ground as a Premium Breakfast Alternative

Busy urban lifestyles are accelerating demand for nutrient-dense, portable breakfast solutions. Cold-pressed juices are increasingly consumed as meal replacements rather than supplements, placing them in direct competition with smoothies, protein shakes, and functional dairy alternatives.

Brands are responding with protein-fortified blends, vitamin-enriched formulations, and ergonomic single-serve packaging designed for convenience. Premium pricing is being justified through enhanced nutritional density and functionality, as demonstrated by products positioned specifically for morning consumption and sustained energy.

Clean-Label and Organic Integrity Strengthen Brand Trust

Regulatory initiatives such as the USDA's Strengthening Organic Enforcement (SOE) rule are reinforcing transparency across organic supply chains. While compliance increases operational complexity, it also reduces fraudulent claims and strengthens consumer trust in certified organic products.

Beyond organic labeling, clean-label expectations now extend to processing transparency, with consumers favoring products that avoid artificial preservatives while maintaining safety and shelf life. Established producers with compliant, traceable sourcing structures are better positioned to absorb regulatory pressures and capitalize on rising clean-label demand.

Segment Dynamics Highlight Innovation and Premium Migration

By Category

Fruit Juice
Vegetable Juice
Blends

By Nature

Organic
Conventional

By Packaging

PET Bottles
Glass Bottles
Recyclable Pouch
Others

By Distribution Channel

On-Trade
Off-Trade

By Geography

North America
South America
Europe
Asia-Pacific
Middle East and Africa

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Regional Performance Reflects Infrastructure and Lifestyle Shifts

North America leads with 33.67% market share, supported by premium consumption habits, strong regulatory frameworks, and advanced cold-chain systems. Strategic consolidation and brand expansion continue to define the region's competitive landscape.

Asia-Pacific is the fastest-growing region at 11.93% CAGR, driven by urbanization, rising disposable incomes, and growing interest in functional beverages among younger consumers. Social commerce and digital marketing are accelerating adoption, while improvements in retail and logistics infrastructure enable premium product distribution.

Europe maintains steady growth, shaped by sustainability-focused consumer behavior and regulatory support for organic production. South America, the Middle East, and Africa remain emerging markets, where cold-chain limitations and price sensitivity currently constrain adoption but present long-term upside as urbanization progresses.

Competitive Landscape Centers on Processing, Functionality, and Branding

The cold-pressed juice market is highly competitive, with global and regional players focusing on functional differentiation, organic sourcing, and processing capability. Leading companies include PepsiCo Inc. (Naked Juice), Suja Life LLC, Pressed Juicery Inc., The Hain Celestial Group Inc. (BluePrint), and Evolution Fresh.

High-pressure processing has shifted from a differentiator to an operational necessity, while sustainable packaging and direct-to-consumer strategies are becoming core competitive levers. Future opportunities lie in affordable premium formats, shelf-stable innovation, and meal-replacement positioning, requiring careful balance between cost efficiency and brand equity.

Cold-Pressed Juice Market Outlook

The cold-pressed juice market forecast points to sustained growth through 2030, supported by functional nutrition trends, clean-label enforcement, and premium convenience demand. Brands that combine regulatory compliance, nutritional credibility, and operational scalability will be best positioned to capture value as the category evolves from niche wellness offering to mainstream functional beverage platform.

Key Players In The Cold-Pressed Juice Industry

PepsiCo Inc. (Naked Juice)
Suja Life LLC
Pressed Juicery Inc.
The Hain Celestial Group Inc. (BluePrint)
Evolution Fresh

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Industry Related Reports:

NFC Juice Market - The NFC (Not-From-Concentrate) sector is categorized by product type (Fruit, Vegetable, and Blends), category (Conventional vs. Organic), and packaging (PET, Glass, Tetra Pak). Distribution remains dominated by hypermarkets and supermarkets. As of 2025, the market is valued at USD 7.24 billion and is forecast to hit USD 10.11 billion by 2030, maintaining a 6.58% CAGR.

Get More Insights: https://www.mordorintelligence.com/industry-reports/nfc-juice-market?utm_source=openpr

Apple Juice Market - This market segments products into Concentrate and NFC varieties, spanning both organic and conventional natures. Packaging ranges from aseptic cartons and PET to glass and pouches, serving both retail and foodservice (HoReCa) channels. The market size is currently USD 19.56 billion (2025) and is expected to grow to USD 26.7 billion by 2030, at a 6.39% CAGR.

Get More Insights: https://www.mordorintelligence.com/industry-reports/global-apple-juice-market?utm_source=openpr

Vegetable Juice Market - Focusing on nutrient-dense options like carrot, spinach, and kale, this report tracks the industry across cold-pressed and conventional categories. It analyzes distribution through convenience stores, supermarkets, and online platforms. The vegetable juice segment is anticipated to achieve a 7.3% CAGR throughout the forecast period.

Get More Insights: https://www.mordorintelligence.com/industry-reports/vegetable-juice-market?utm_source=openpr

Fruit and Vegetable Juice Market - This broader market includes 100% juices and blends, focusing on organic and conventional options across various packaging materials like Tetra Pak and PET. Estimated at USD 116.23 billion in 2026, the sector is on track to reach USD 152.13 billion by 2031, supported by a 5.53% CAGR.

Get More Insights: https://www.mordorintelligence.com/industry-reports/fruit-and-vegetable-juice-market-industry?utm_source=openpr

Global Juices Market - Encompassing everything from 100% juice to nectars and juice drinks, this report evaluates packaging (metal cans, glass, pouches) and distribution (on-trade and off-trade). The market is projected to rise from USD 142.10 billion in 2025 to USD 173.75 billion by 2031, reflecting a 3.41% CAGR from 2026 onwards.

Get More Insights: https://www.mordorintelligence.com/industry-reports/global-juices-market?utm_source=openpr

Smoothies Market - This high-growth segment includes fruit, dairy, plant-based, and protein-enriched smoothies. With a strong shift toward retail and online sales, the market is valued at USD 16.65 billion (2026) and is projected to climb to USD 25.21 billion by 2031, boasting a robust 8.66% CAGR.

Get More Insights: https://www.mordorintelligence.com/industry-reports/smoothies-market?utm_source=openpr

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