Search Engine OptimisationSearch Engine Optimization (SEO) is an ultimate demand for any small concern aiming to earn profit with a website. If any business house does not have the promotion allowances like Ladbrooks.com, then the only way to promote your web site to the customers is through a search engine.
Let us check the methodology that are used in SEO; firstly the SEO makes it sure that a site is "readable" accurately by the "spiders". Spiders are programs used by search engines to visit web sites and collect the data for the search engine to index. An improperly indexed site is obscured in the search engine result.
SEO provides some 'on page' techniques like presenting the salient 'keywords' in the right places on each page. Another technique is to analyze the keyword that helps the optimizer to pick up the most generic search phrases for any business area.
There are many websites that contain some conflicting design components, which are not permissible by the search engine spiders, and also having some deficiency in text composition for the visiting search engine robots.
As the search engines conceal the searching algorithms, the SEO is a continuous procedure of analysis, observation and switching techniques. It is necessary to make a co-ordination between spider robots and the site building methodology to reach their criteria so that the customers can achieve a top 20 ranking for a long time.
The Search Engines make it confidential regarding what are the criteria they consider to list the result.
It is totally their business policy to dodge other competitors and also prevent the 'spammers' from unauthenticated knock. The most evil users in the world of web are the adult-sites.
Some faults that hampers the SEO:
1. Omission of title on any page.
2. Usage of image or animation excessively on a page.
3. Confusing and complex menu system.
1. Omission of title on any page:
It is highly recommended that all the pages in a site must have an illustrative, keyword relevant title which ensures the site to be in the top 20 search results.
2. Usage of image or animation massively on a page.
The Search engine spiders do not visit web pages containing high-end graphics and animation movies. As Search Engines can't cognize the images or flash movies, so the textual contents should have the importance over the graphics and images.
3. Confusing and complex menu system.
Search Engine 'spiders' get it difficult to go through the congested menu system.
It is recommended to design menu systems in simple textual format and also use the sitemap to find the pages on the site even if the “spiders” fail to navigate the menu system.
http://www.nettrackers.net deals with the Search Engine Optimization and Internet Marketing details.
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