Raíz Digital Becomes Co-Owner of Balonmano.info to Strengthen Independent Coverage of Women's Handball

Málaga, Spain - December 10, 2025 - raíz digital has joined balonmano.info as co-owner, acquiring a 51% stake in the platform with a clear and explicit commitment: to preserve its founding spirit, its editorial independence, and its existing leadership.

As part of the agreement, Laia, María, and Chema will continue to lead the project exactly as they have until now, maintaining both their roles and their distinctive relationship with the women's handball community. Their vision, voice, and community-driven approach remain at the core of balonmano.info.

Raíz Digital's involvement represents an evolution, not a disruption. The objective is to provide structural support, technical development, and long-term sustainability while keeping the project's identity intact.

Fernando Muñoz, partner at Raíz Digital and widely known as Señor Muñoz, brings extensive experience in sports communication and digital strategy. Over the past four years, Raíz Digital has worked closely with elite women's handball, including its role as sponsor of Costa del Sol Málaga, contributing to increased visibility and professionalisation in club marketing and media presence.

A Platform in Expansion

The first major step under the new ownership structure has been a comprehensive redevelopment of balonmano.info. The platform is currently expanding and reorganising its content into clearly defined sections, including teams, players, referees, coaches, and competitions from the Liga Guerreras Iberdrola. This work is ongoing and will continue throughout the season, with full deployment planned ahead of the next campaign.

Key developments include:

Up-to-date player profiles, supported by official federation data

Club pages featuring squads, match history, archives, and related news

Official match reports from home clubs, published alongside independent coverage

Dedicated sections for referees and refereeing bodies, recognising their essential role in the sport

Comprehensive venue data, covering arenas and fixtures

A Clear Editorial Mission

Balonmano.info aims to consolidate itself as a professional, independent media outlet dedicated exclusively to women's handball, with a primary focus on Spain and a growing outlook toward South and Central America, including Argentina, Brazil, and Paraguay. The project also follows Spanish players competing abroad and keeps a close watch on emerging young talent shaping the future of the sport.

This initiative complements, rather than replaces, the long-standing work of specialised outlets such as Deporte 100×100, with the shared goal of strengthening visibility, credibility, and depth of coverage for women's handball.

More content formats are already in development, including interviews, feature reports, and expanded social media activity, ensuring consistent engagement without losing focus on rigorous, web-based journalism.

Raíz Digital and the balonmano.info team reaffirm their commitment to steady, sustainable growth-building a media platform that serves the women's handball community with professionalism, respect, and long-term ambition.

Further updates will be announced in due course.

Raíz Digital
Rodrigo de Triana, 18
29603 Marbella - Málaga
Spain

raíz digital is a Spanish digital marketing and communication agency specialising in strategy, content, and digital ecosystems with a strong focus on sport, culture, and community-driven projects.

Founded with the aim of combining technical expertise with narrative and purpose, Raíz Digital works at the intersection of marketing, media, and digital development. The company helps organisations grow their visibility, structure their digital presence, and build sustainable relationships with their audiences through clear strategy, high-quality content, and data-informed decision-making.

This release was published on openPR.