Probiotics Market to Reach USD 108.0 Billion by 2031 at 7.1% CAGR | North America Leads with 34% Share | Key Players Danone, Yakult, Chr. Hansen

Probiotics Market reached USD 71.6 billion in 2024 and is expected to reach USD 108.0 billion by 2031, growing at a CAGR of 7.1% during the forecast period 2025-2031.

A key trend shaping the market is the rising popularity of probiotics in non-dairy and plant-based products, driven by increasing vegan preferences, lactose intolerance awareness, and demand for clean-label nutrition. Brands are introducing probiotic-rich beverages and functional foods derived from coconut water, almond milk, and other plant-based sources to expand consumer reach and product diversity.

Growing consumer focus on preventive healthcare and digestive wellness is positioning probiotics as a rapidly expanding segment within the global food and beverage industry. Probiotics offer a convenient and natural approach to improving gut health and immunity, encouraging their inclusion in yogurt, Nutritional supplement, fermented foods, and functional beverages. Continuous research and development, along with ongoing product innovation, is further accelerating long-term growth in the global probiotics market.

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The Probiotics Market refers to the global industry involved in the development, production, and commercialization of live beneficial microorganisms used in nutritional supplements, functional foods, and beverages to support digestive health, immunity, and overall well-being.

Key Developments
✅ January 2026: In Japan, probiotic product innovation accelerated with development of strain-specific formulations targeting digestive health, immune support, and healthy aging, supported by strong consumer demand for functional foods and nutraceutical supplements.

✅ January 2026: Across the United States and Canada, increasing clinical research, personalized nutrition trends, and expansion of probiotic-enriched foods and beverages strengthened market growth while regulatory scrutiny encouraged improved labeling transparency and efficacy validation.

✅ January 2026: In Europe, rising awareness of gut microbiome health and preventive wellness drove demand for multi-strain probiotics, synbiotic combinations, and clean-label Nutritional supplement aligned with stringent food safety standards.

✅ December 2025: Across Asia-Pacific markets outside Japan, growing disposable incomes and expanding retail distribution channels boosted consumption of probiotic dairy products, capsules, and functional drinks across urban populations.

✅ December 2025: Globally, integration of microbiome research, precision fermentation, and advanced encapsulation technologies improved probiotic stability, targeted delivery, and therapeutic potential for digestive, metabolic, and immune-related conditions.

✅ November 2025: In Latin America, expanding awareness of digestive health and increasing availability of affordable probiotic supplements supported rising adoption through pharmacies, supermarkets, and e-commerce platforms.

Mergers & Acquisitions
✅ January 2026: A global nutrition company acquired a microbiome research startup to strengthen its probiotic strain development capabilities and expand personalized nutrition solutions.

✅ December 2025: A multinational dairy producer acquired a functional probiotic beverage brand to broaden its health-focused product portfolio and accelerate innovation in fermented nutrition products.

✅ November 2025: A Nutritional supplement manufacturer acquired a probiotic formulation technology firm to enhance stability, bioavailability, and targeted delivery of next-generation probiotic supplements.

Key Players
Koninklijke DSM N.V. | Evolve BioSystems, Inc. | Nature's Bounty Co. | Lifeway Foods, Inc. | Danone S.A. | Yakult Honsha Co., Ltd. | BioGaia AB | Chr. Hansen Holding A/S | Lallemand Inc. | The Procter & Gamble Company | Others

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Market Drivers
- Rising consumer awareness of gut health, immunity, and digestive wellness is significantly driving global demand for probiotic-based foods, beverages, and Nutritional supplement.

- Increasing prevalence of gastrointestinal disorders, lifestyle-related health conditions, and antibiotic-associated digestive issues is encouraging preventive healthcare adoption through probiotics.

- Growing preference for functional and natural health products, including fermented foods and clean-label supplements, is expanding product penetration among health-conscious consumers.

- Expansion of e-commerce platforms, personalized nutrition trends, and wider availability of probiotic formulations across pharmacies and retail channels are further supporting market growth.

Industry Developments
- Advancements in strain-specific research, microbiome science, and clinically validated probiotic formulations improving efficacy for digestive, immune, and metabolic health.

- Strategic collaborations between food manufacturers, biotechnology firms, and healthcare companies to develop targeted probiotic solutions for different age groups and health conditions.

- Increasing investment in synbiotics, postbiotics, and precision microbiome-based therapeutics expanding the scope of probiotic applications.

- Focus on regulatory compliance, quality assurance, and transparent labeling to build consumer trust and support global market expansion.

Regional Insights
North America - Holds 34% share: Driven by strong consumer awareness, high Nutritional supplement consumption, and advanced functional food innovation.

Europe - Holds 29% share: Supported by established probiotic food culture, robust regulatory frameworks, and growing preventive healthcare adoption.

Asia Pacific - Holds 27% share: Fueled by traditional fermented food consumption, expanding middle-class population, and increasing health awareness.

Latin America - Holds 6% share: Growth supported by rising demand for digestive health supplements and improving retail distribution networks.

Middle East & Africa - Holds 4% share: Expansion driven by increasing healthcare awareness, urbanization, and gradual adoption of functional nutrition products.

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Key Segments

By Ingredients
Bacteria-based formulations hold a dominant share due to their widespread use in digestive health support, immunity enhancement, and functional food applications. Yeast-based ingredients also represent a significant segment, supported by their role in gut health, nutrient synthesis, and use in both human nutrition and animal feed formulations.

By End-Use
The human segment accounts for the largest share, driven by increasing consumer awareness of gut health, rising demand for functional foods, and growing adoption of probiotic Nutritional supplement. The animal segment is expanding steadily as probiotics gain importance in livestock productivity, disease prevention, and antibiotic-free feed solutions.

By Application
Food and beverages represent a major application area, supported by strong demand for probiotic dairy products, fermented foods, and functional drinks. Nutritional supplement hold a significant share due to growing preventive healthcare trends and convenient dosage formats such as capsules, powders. Animal feed applications are witnessing steady growth as producers focus on improving digestion, immunity, and overall animal performance.

By Distribution Channel
Offline channels dominate the market, driven by strong retail presence across pharmacies, supermarkets, and specialty health stores that offer consumer trust and product accessibility. Online distribution is growing rapidly, supported by e-commerce expansion, wider product availability, subscription-based supplement models, and increasing consumer preference for convenient purchasing options.

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