Spain Retail Market Size, Growth Trends, and Forecast 2026-2034

Market Overview

The Spain retail market size reached USD 322.8 Billion in 2025. It is expected to grow to USD 457.9 Billion by 2034, exhibiting a CAGR of 3.96% during the forecast period from 2026 to 2034. Key growth factors include rising disposable incomes, expansion of e-commerce, increased consumer focus on sustainability and personalized shopping, technological advances, and a booming tourism sector.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Spain Retail Market Key Takeaways

• The Spain retail market size was USD 322.8 Billion in 2025.
• The market is forecasted to grow at a CAGR of 3.96% during 2026-2034.
• The forecast period is from 2026 to 2034.
• Spain's strong tourism sector contributes significantly, accounting for 11.7% of GDP and employing 12.2% of national insurance contractors.
• In 2023, 71.6 million foreign travelers arrived, a 129.5% growth from the previous year.
• Internet penetration is at 83%, with e-commerce penetration at 63%, and e-commerce users expected to grow 25% to 37 million by 2025.
• Sustainability concerns among shoppers rose to 22% in 2023, up from 18% in 2022.

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Market Growth Factors

The Spain retail market is supported by the growing tourism sector. Spain is the second largest tourist destination in the world. In 2022, tourism contributed to 11.7% of the national GDP and 12.2% of national insurance contractors. In 2023, there were 71.6 million international visitors to Spain, 129.5% more than 2022. The number of international air passengers is still below 2019 levels (83.7 million international arrivals in 2019), but it is recovering; air passenger volume grew 11.5% in August 2023 versus August 2022. Year on year, the number of people employed in tourism grew to 2.86 million in Q2 2023, up 6.3%.

The growth of the e-commerce market, driven by technology providing more convenient and diverse shopping alternatives, is another major growth driver. In Spain, there were 30 million e-commerce users in 2021, representing 83% internet penetration and 63% e-commerce penetration. The number of e-commerce users was expected to increase by 25 percent by 2025, reaching 37 million customers. Revenue from e-commerce was projected to increase at a compound annual growth rate (CAGR) of 9.9 percent, reaching USD 48,955.1 million by 2028. Consequently, Spain's e-commerce sector performed better than the global average of 10.4%, with growth of 13.0% in 2024.

Consumer preferences are increasingly influencing retail trends, particularly in sustainability and personalization. Sustainability was a concern for 22% of consumers in 2023, compared to 18% in 2022. This results in almost EUR 500 billion of annual spending in the FMCG market, with forecasts of EUR 1 billion by 2027. Sustainably-marketed products are 70% more expensive than the average for their category. Retailers are responding by offering non-plastic packaging, natural and local ingredients, refills and recycling and by supporting fair trade practices.

Market Segmentation

Product Insights

• Food and Beverages: Encompasses consumable goods driving retail transactions in Spain.
• Personal and Household Care: Covers products related to personal hygiene and domestic upkeep.
• Apparel, Footwear and Accessories: Includes clothing, shoes, and related fashion accessories.
• Furniture, Toys and Hobby: Pertains to home furnishings, children's toys, and leisure products.
• Electronic and Household Appliances: Consists of consumer electronics and home appliances.
• Others: Miscellaneous retail products not covered by other categories.

Distribution Channel Insights

• Supermarkets and Hypermarkets: Large retail stores offering a wide variety of goods.
• Convenience Stores: Smaller stores providing easy access to essential products.
• Specialty Stores: Shops focusing on specific product categories.
• Online Stores: E-commerce platforms offering purchase via the internet.
• Others: Various other retail channels.

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Regional Insights

The Spain retail market is segmented into Northern Spain, Eastern Spain, Southern Spain, and Central Spain. The report does not specify dominant region statistics, but coverage includes all major regional markets, indicating comprehensive regional analysis up to 2034.

Recent Developments & News

In October 2023, Inditex, the Spanish owner of Zara, partnered with Ambercycle, a Los Angeles-based material science company, to scale textile-to-textile polyester recycling. In September 2023, Mercadona invested over Euro 124 million in expanding and improving its store network in Barcelona. This initiative, started in 2017, aims to implement a new store design that enhances the purchasing process and reduces energy consumption by up to 40% compared to traditional stores.

Key Players

• Inditex
• Ambercycle
• Mercadona

Additional Information

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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