Press release
Top Players and Competitive Dynamics in the Software-Defined Automation Market
The software-defined automation market is rapidly evolving, driven by advancements in technology and the increasing demand for smarter, more flexible automation solutions. As businesses strive to enhance efficiency and embrace digital transformation, this sector is set to experience considerable growth and innovation in the coming years. Below is an overview of the market size, key players, emerging trends, and segmentation details shaping this dynamic industry.Strong Growth Forecast for the Software-Defined Automation Market by 2030
The software-defined automation market is projected to expand significantly over the next several years, reaching a market size of $96.98 billion by 2030. This corresponds to an impressive compound annual growth rate (CAGR) of 15.7%. Several factors contribute to this robust growth, including the rising adoption of artificial intelligence-based process automation, increased enterprise initiatives for digital transformation, the growing deployment of hybrid automation systems, and the expanding integration of the Internet of Things (IoT) within automation frameworks. Additionally, there is a heightened focus on enhancing energy efficiency and optimizing operations. Key trends driving the market forward involve developments in cloud computing technologies, breakthroughs in machine learning applied to automation, advancements in digital twin technologies, innovations in predictive maintenance solutions, and progress in vendor-neutral, open architecture automation platforms.
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Leading Companies Powering the Software-Defined Automation Industry
The competitive landscape of the software-defined automation market features several major global players, including Amazon Web Services (AWS), Microsoft Corporation, Dell Technologies, Cisco Systems, Intel Corporation, HP Inc., General Electric (GE Vernova/Aerospace), Schneider Electric SE, Mitsubishi Electric Corporation, Honeywell International Inc., SAP SE, ABB Ltd., Emerson Electric, Rockwell Automation, Bosch Rexroth AG, FANUC CORPORATION, KUKA AG, Yaskawa Electric Corporation, Yokogawa Electric Corporation, Red Hat (an IBM subsidiary), PTC Inc., AVEVA Group plc, Beckhoff Automation GmbH & Co. KG, and Software Defined Automation GmbH.
Recent Strategic Acquisition to Strengthen Automation Capabilities
In July 2025, Comau S.p.A., a leading Italian provider of advanced automation and robotics solutions, announced the acquisition of Automha S.p.A., another Italy-based company specializing in software-defined automation solutions for warehouse and intralogistics automation. Though the financial details remain undisclosed, this move is intended to enhance Comau's portfolio in smart manufacturing and Industry 4.0 technologies, particularly by expanding its expertise in automated warehousing and intralogistics.
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Emerging Trends Shaping the Future of Software-Defined Automation
Industry leaders are increasingly embracing initiatives to modernize industrial automation through open and modular approaches. These efforts are aimed at improving flexibility, interoperability, and scalability across various hardware systems. Software-defined automation frameworks play a crucial role by separating control logic from proprietary hardware, which supports plug-and-play integration, seamless data exchange, and more agile operational management.
A notable example is Schneider Electric SE's launch of the Open Automation Movement in March 2025. This initiative advocates vendor-neutral automation architectures that decouple automation intelligence from closed, proprietary control systems. The movement enables real-time data flow, easier system reconfiguration, and enhanced operational responsiveness, allowing manufacturers to overcome the constraints posed by legacy hardware-locked platforms. This breakthrough extends software-defined control into wider industrial ecosystems, fostering modular and interoperable architectures that aid digital transformation, reduce integration challenges, and optimize automation performance across plants.
Detailed Segmentation of the Software-Defined Automation Market
This report breaks down the software-defined automation market into key segments for a comprehensive understanding of its structure:
1) Component Outlook:
- Solutions
- Services
2) Deployment Type:
- On Premises
- Cloud Based
- Hybrid
3) Organization Size:
- Large Enterprises
- Small and Medium Enterprises
4) Application Outlook:
- Process Automation
- Network Automation
- Security Automation
- Other Applications
5) End-user Industries:
- Information Technology and Telecom
- Banking, Financial Services, and Insurance (BFSI)
- Retail and E-commerce
- Healare and Life Sciences
- Manufacturing
- Automotive
- Transportation and Logistics
- Other End Users
Further subcategories include:
- Solutions such as software-defined control systems, industrial automation software, robotic process automation platforms, cloud-based automation solutions, and AI-driven automation tools.
- Services encompassing consulting, integration, deployment, support and maintenance, and managed services.
This segmentation provides a clear picture of the market's diverse components and applications across industries and deployment types, enabling businesses to identify targeted opportunities in the software-defined automation sector.
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