Press release
UK Ice Cream Market Size, Share, Trends, Forecast, Growth, Outlook, Report 2025-2033
Market OverviewThe UK Ice Cream Market was valued at USD 1.8 Billion in 2024 and is projected to grow to USD 3.0 Billion by 2033, registering a CAGR of 5.2% during the forecast period of 2025-2033. Growth is driven by consumer preference for artisanal flavors, health-conscious choices like low-sugar and dairy-free options, advancing packaging innovations, and expanding online sales. These factors collectively stimulate market expansion particularly during peak seasons.
Study Assumption Years
○ Base Year: 2024
○ Historical Years: 2019-2024
○ Forecast Period: 2025-2033
UK Ice Cream Market Key Takeaways
○ The market size in 2024 was USD 1.8 Billion.
○ The projected CAGR from 2025 to 2033 is 5.2%.
○ The market is forecasted to reach USD 3.0 Billion by 2033.
○ Rising demand for innovative and diverse flavors is a significant growth driver, exemplified by Ferrero UK's Nutella Ice Cream Tubs launched in August 2024.
○ Premium and artisanal ice creams emphasizing high-quality ingredients and craftsmanship are gaining popularity.
○ Plant-based and dairy-free options are expanding, with examples such as Magnum's vegan Chill Blueberry Cookie sticks and McDonald's vegan ice cream launch.
○ The growth of online sales channels and digital marketing strategies like social media campaigns enhances market reach.
○ Seasonal demand fluctuations are being mitigated by introducing year-round consumption options and diverse warm dessert flavors.
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Market Growth Factors
The UK ice cream market growth is strongly driven by the consumer demand for innovative and diverse flavors. Brands like Ferrero UK have expanded product offerings with hazelnut-flavored Nutella Ice Cream Tubs launched in August 2024 to attract adventurous taste seekers. Flavor innovation includes unique ingredient combinations and limited-edition releases that foster excitement and loyalty among consumers, thereby pushing market expansion.
The rising popularity of premium and artisanal ice creams significantly contributes to market growth. These products focus on high-quality, natural, and locally-sourced ingredients, with brands like Simply Ice Cream reintroducing limited-edition offerings such as the Mini Egg Ice Cream in March 2024. Sophisticated taste profiles paired with a dedication to craftsmanship appeal to consumers willing to pay a premium for authenticity and quality.
Health and sustainability are prominent growth factors shaping the UK ice cream market. The trend towards low-calorie, dairy-free, vegan ice creams is evident with launches such as Magnum's vegan Chill Blueberry Cookie sticks and McDonald's Vegan Scoop ice cream available in selected UK stores. Sustainable packaging and ethical sourcing also resonate strongly with eco-conscious consumers, enhancing brand loyalty and encouraging market growth.
Market Segmentation
By Flavor:
○ Vanilla: A staple flavor with broad appeal, boosted by premium variants using real vanilla beans, organic and dairy-free options.
○ Chocolate: Strong market presence with indulgent offerings including vegan and low-sugar options, premium cocoa, and ethical sourcing.
○ Fruit: Gaining traction due to refreshing natural tastes; popular flavors include strawberry, mango, and raspberry, with demand for organic and exotic variants.
By Category:
○ Impulse Ice Cream: Includes cones, bars, and sandwiches targeting on-the-go consumption and spontaneous purchases, especially in high-traffic locations.
○ Take-Home Ice Cream: Family-sized tubs and multipacks favored for home consumption, with growth driven by convenience and at-home dining trends.
○ Artisanal Ice Cream: Premium, handcrafted products emphasizing natural ingredients and sustainable practices, appealing to niche consumers seeking authenticity.
By Product:
○ Cup: Popular for portion control and mess-free convenience, available in various flavors and suited for personalization with mix-ins.
○ Stick: Classic handheld favorites with nostalgic appeal, increasingly offered with low-sugar and vegan varieties.
○ Cone: Iconic UK format with crunchy textures and creamy fillings, featuring premium artisanal and budget-friendly options.
○ Brick: Blocks for slicing and sharing, favored by families, practical for storage with both traditional and premium flavor offerings.
○ Tub: Dominant in take-home segments, offering multiple servings and including premium and dairy-free options.
By Distribution Channel:
○ Supermarkets and Hypermarkets: Leading distribution channel offering diverse product ranges and driving sales through bulk discounts and family packs.
○ Convenience Stores: Focused on impulse purchases, typically featuring single-serve products and increasing health-conscious offerings.
○ Ice Cream Parlors: Specialized venues for premium and customizable products, benefiting from trends and foot traffic.
○ Online Stores: Rapidly growing due to e-commerce convenience, offering premium, artisanal, and specialized products via delivery and subscription services.
Regional Insights
London emerges as the dominant region in the UK ice cream market, boasting a vibrant scene with a blend of traditional and artisanal brands. The cosmopolitan population drives demand for premium, exotic, and health-focused options, supported by numerous food festivals and events that facilitate brand engagement. The diversity and high consumer demand in London make it a strategic hub for innovation and growth within the sector.
Recent Developments & News
○ In July 2025, Wall's launched a limited-edition Minecraft-themed ice cream in UK Morrisons supermarkets, supported by a TikTok campaign targeting Gen Z.
○ In March 2025, Lotus Bakeries partnered with Froneri for production and distribution of Lotus Biscoff-branded ice cream in Europe, with plans through 2028.
○ In January 2025, Brymor consolidated production of Cream o' Galloway ice cream in North Yorkshire, preserving local distribution and outlets.
Key Players
○ Ferrero UK
○ Magnum
○ McDonald's
○ Brand of Brothers
○ Simply Ice Cream
○ Unilever
○ Wall's
○ Lotus Bakeries
○ Froneri
○ Brymor
○ Cream o' Galloway
Customization Note:
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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