Global Nail Salon Market Size, Trends, Services (Manicure, Pedicure, Nail Art & Extensions), Demographics & Forecast 2025-2033

The global Nail Salon Market reached a size of USD 13.5 Billion in 2024. The market is forecasted to grow to USD 25.1 Billion by 2033, registering a CAGR of 6.54% during the period 2025-2033. Growth is driven by factors such as rapid expansion and franchising, innovations in nail services, increasing appearance consciousness, growing emphasis on self-care and grooming, and the rising influence of social media.

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Study Assumption Years

Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033

Nail Salon Market Key Takeaways

The global nail salon market size reached USD 13.5 Billion in 2024.
The market is expected to grow at a CAGR of 6.54% during 2025-2033.
The forecast period for growth prediction is 2025-2033.
Growing male clientele is driven by revamped masculinity definitions and acceptance of grooming.
Fashion and beauty trends, including nail art, significantly boost market demand.
Rising disposable income enables more consumers to spend on nail care services.
Social media platforms fuel demand by popularizing nail art and designs.

Market Growth Factors

The nail salon market's growth is largely propelled by an increasing male clientele. Changing perceptions of masculinity have made men more receptive to self-care and grooming, including manicures and pedicures. Influential celebrities, athletes, and public figures showcasing grooming routines have normalized men's visits to nail salons, encouraging market expansion.

Fashion and beauty trends further stimulate demand. Nail art and innovative designs have become integral to fashion, aided by celebrities and social media influencers who popularize new styles. Nail technicians offer intricate and customized designs, enabling consumers to express personal style, which boosts salon visits.

Rising disposable income also supports market expansion. As consumers' financial capacity grows, spending flexibility increases, allowing indulgence in nail care as an affordable luxury. This encourages regular maintenance and exploration of specialized treatments such as nail extensions and gel manicures, positively impacting the market's revenue.

Market Segmentation

Breakup by Service:

Manicure: Manicures dominate the market due to their affordability, quick service time, and alignment with personal grooming trends. Social media exposure of nail art further propels demand.
Pedicure
Nail Extensions
Nail Art

Breakup by Age Group:

Below 18
19 to 40: This age group holds the largest market share, driven by fashion consciousness, social activity, disposable income, and exposure to nail trends via social media.
41 to 60
Above 60

Breakup by End User:

Men
Women: Women represent the largest segment, influenced by cultural emphasis on grooming and aesthetics, broader targeted beauty products, and rising financial independence.

Regional Insights

Asia Pacific exhibits clear dominance in the nail salon market. The region's large population, including major countries like China, Japan, South Korea, and India, creates substantial consumer demand. The strong cultural emphasis on personal grooming combined with rising middle-class income and social media influence significantly boost market growth in this region.

Key Players

Alluring Nails & Tanning
Essie (L'Oreal Group)
Hana Nails Salon
JJ Nails & Spa
Lotus Nailbar & Spa
Milano Nail Spa
The Height
Revive Nails & Massage Therapy LLC
Soho Beauty & Nail Boutique
ZaZaZoo Nail Salon

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